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毕业论文学生姓名王某某学号3XXXXXXXX学院外国语学院/文通学院专业英语(师范)/英语题目反讽的类别及语用研究指导教师李某某副教授/博士(姓名)(专业技术职称/学位)2014年5月17日居中时间统一填写为2014年5月17日。二次答辩为5月24日请把院(系)改为学院,两端对齐学位要写这里没有页眉,从致谢开始有页眉毕业论文独创性声明本人郑重声明:本论文是我个人在导师指导下进行的研究工作及取得的研究成果。本论文除引文外所有实验、数据和有关材料均是真实的。尽我所知,除了文中特别加以标注和致谢的地方外,论文中不包含其他人已经发表或撰写过的研究成果。其他同志对本研究所做的任何贡献均已在论文中作了明确的说明并表示了谢意。作者签名:日期:签名和日期手写日期早于答辩日期上下对齐ApplicationsandPragmaticPrinciplesofPunsinAdvertisingEnglishAThesisSubmittedtoSchoolofForeignLanguagesHuaiyinNormalUniversityinPartialFulfillmentoftheRequirementsfortheDegreeofBachelorofArtsByWangMoumouSupervisor:LiMoumouMay17,2011小三号TimesNewRome字体,时间和封面时间一致要和表格里的标题要一致(包括中文标题)淮阴师范学院毕业论文i空一行Acknowledgements空一行Iwanttoexpressmyappreciationtomanywhosupportedmyeffortsinwritingthisdissertationduringthepastfewmonths.IamgreatlyindebtedtoProf.,who………………….……….…………..………………………………………………………………………………………….…Heartythanksshouldalsobegivento…………………..……………………………………………………………………………………...…..…………………………………………………………….Specialthanksshouldbeextended,and,who……………………………………………….…..………………………………………………从Acknowledgements到contents结束均采用罗马数字i,ii,iii,iv,v正文部分和参考文献采用阿拉伯数字1,2,3,4等。页眉内容为:淮阴师范学院毕业论文淮阴师范学院毕业论文ii空一行Abstract空一行Thisthesisisbasedonthestudiesofsecondlanguageacquisitionandmanycurrentmotivationtheories...............................................空一行Keywords:collegeEnglisheducation;genderdifferences;teachingbygender;genderequality关键词正文部分:TimesNewRoman字体,四号,1.5倍行距,段前段后0磅。关键词3-5个,用分号连接。如需转行,请注意与上行第一个关键词对齐。TimesNewRoman四号粗体;后接冒号。淮阴师范学院毕业论文iii空一行摘要空一行本文以第二语言习得研究的理论为基础,综合当前诸多的动机理论研究成果,从语言学、生理学、心理学、社会学和教育学的角度分析了我国高校英语教育的性别差异现象及其原因和影响,揭示了性别平等在我国教育中的缺失.....................................................................................................................................空一行关键词:高校英语教育;性别差异;因性施教;性别平等中文摘要和关键词与英文摘要和关键词,在内容上要保持一致。尤其是关键词。淮阴师范学院毕业论文iv空一行Contents空一行1.Introduction………………………………………………………………12.LiteratureReview………………………………………………………22.1TheDefinitionofPun……………………………………………………..22.2TheFunctionsofPun……………………………………………………...32.3TheDefinitionofAdvertisement……………………………………….43.ApplicationsofPunsinAdvertisingEnglish…………………………..53.1PunonHomophone……………………………………………………….53.2PunonPolysemy………………………………………………………....63.3PunonCompleteHomonym…………………………………………….73.4PunonParody…………………………………………………………..73.5PunonGrammar………………………………………………………….84.PragmaticPrinciplesofPunsinAdvertisingEnglish………………….94.1CooperativePrinciple……………………………………………………104.2RelevanceTheory………………………………………………………..114.3EconomyPrinciple…………………………………………………….135.Conclusion………………………………………………………………..14WorksCited……………………………………………………………….15统一使用1,1.1模式(即二级标题)。采用自动生成方式制作,目录保留到二级标题,所有标题靠左顶格。一级标题用粗体,二级标题不加粗。所有标题首字母和实词首字母均大写;页码对齐;与文中对应章节页码一致。淮阴师范学院毕业论文11.IntroductionWiththedevelopmentofglobaleconomy,advertisementshavebeeninfiltratingthrougheveryfieldofthesocietyandhavebecomeoneoftheessentialpartsinpeople’slife.Asaspecificpartofadvertisements,languagecanexpresstheideabyprint,radio,TVorInternet.SinceEnglishisoneofthemostwidelyusedlanguagesintheworld,advertisingEnglishisalsobecominganindispensablepartinourdailylife.Inmodernage,peoplefindthemselvessurroundedbyvariousadvertisementseachday.AnAmericanwriterwrites:“Wefindadvertisementofallkindseverywhere,forexample,glitteringneonsignsontopofhighbuildingsandlongmainstreets,colorfulpicturespaintedonbuses,pamphletssenttoeveryhouse,advertisementjammedbetweenTVprogramsandradiobroadcast;etc.”(WangXiyan,2004:32)AdvertisingEnglish,asanappliedlanguage,hasitsownlinguisticstyle.....................................................................................空一行(大章节之间需要空一行,小章节之间无需空行)2.LiteratureReviewBelongingtophysiologicalandsocialfactors,genderisoneofimportantfactorsthatinfluencetheeffectsincollegeEnglishlearning.M.Miderfindsthatfemale’slanguageabilityissuperiortomaleinalmostallculturalbackgrounds.Chinesescholars,likeYangChaomei,ZhangBinandDuCuiqin,whosedataanalysisandquantitativestudyalsohaveconfirmedthatamongEnglishmajors,femalestudentsdomuchbetterthanmalestudents.So,wecanobviouslyfindgenderdifferencesinEnglishlearning.2.1TheDefinitionofPunEnglishpun,thewordwasfirstusedbyDryden.Theuseofpunsinthe18thcenturyisconsidereda“decadent”intact.OxfordEnglishDictionarydefinespunas“Theuseofawordinsuchawayastosuggesttwoormoremeaningsordifferentassociation,ortheuseoftwoormorewordsofthesameornearlythe.……....................3.4PunonParodyParodyisapieceofwriting,music,acting,etc.thatdeliberatelycopiesthestyleof插注的括号内的内容如下:中文参考文献:中文作者姓名全拼,出版年代加冒号加页码。二级标题要和目录里保持一致。淮阴师范学院毕业论文2sb/sthinordertobeamusing(Katharina,1995:122).Punonparodyusestheoutfitofsaying,apothegm,proverboridiomtoformnewmeanings.Englishhasalotofwell-knownphrases,idiomsandsayings.TheyhavebecomeoneoftheaspectsoftheEnglishculture.Theadvertisementdesignersaresharp-mindedandimaginative.Theychangeapartoftheexpressionsandputtheirideasintothemtoachievesensationaleffect.…………………括号内插注内容:英文参考文献:(英文作者姓空格引用页码)。当作者为2人时,两作者姓用and连接;若为3个作者,第一作者姓后加逗号,第二三作者姓中间加and;如果作者为4人及其以上,则只需写出第一作者的姓,再在后面加上“etal.”淮阴师范学院毕业论文3空一行WorksCited空一行[1]Barbe,Katharina.IronyinContext.Amsterdam:JohnBenjaminsPublishingCompany,1995.120-124[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