数字音视频产品版权保护研究

上海交通大学硕士学位论文数字音视频产品版权保护研究姓名：徐殷颖申请学位级别：硕士专业：广播电视艺术学指导教师：夏平建200701016DRMP2PICPISPBTBitTorrent“”MP3MPEGAudioLayer3DVDDigitalVersatileDiscWIPOWCTWPPTDMCARIAAMPAAIFPI220071233□√“√”200712320071234“”3G20082015DRM5RESEARCHOFDIGITALRIGHTSPROTECTIONFORAUDIOANDVIDEOPRODUCTSABSTRACTTheaudioandvedioproductsincludeDigitalTelevision,DigitalMovie,andDigitalMusic.TheaudioandvedioindustryisoneoftherisingmarketsinChinawiththerapidpaceofdevelopmentindigitalandinternettechnologyoverthepastseveralyears.AccordingtothestatisticsfromtheInformationIndustryBureau,theaudioandvedioindustryisgoingtobethetopinformationindustryinChinain5years.Therefore,withthetremendousdevelopmentinthisfield,thetransformfromanalogsignalstodigitalsignalsinaudioandvedioproductsisaninevitabletrendinthenearfuture.However,asweallknow,althoughnewtechnologywillbringpeoplealotofblessings,italsocouldbeaccompaniedwithdifferentsideeffects.Themostadvantageousfunctionsofdigitalaudioandvedioproductsareasfollows:thedigitalsignalswithinaudioandvedioproductswillnoteliminatewhenthesesignalsarecopied,transmitted,ormodified.Ontheotherside,thisadvantagemakespiracyextremelysimple.Peoplecanuploadanydigitalresourcesoninterenetwithoutauthorization.Therefore,manychallengingproblemsappearinnotonlyproductionanddistributionfortheaudioandvedioproducts,butalsomacropoliciesandIntellectualPropertiesRights(IPR)protection.TheChapterOneofthisthesisfocusesonthegeneralintroductiontotheworldwideandChineseaudioandvedioindustres.InChapterTwo,thebasicconceptofaudioandvedioproductsisdefined.InChapterThree,FourandFive,theexistingIPRproblemsintheaudioandvedioindustryinthecircumstanceofhighlydevelopeddigitalandinternettechnologyarefurtherintroducedandanalyzed.ChapterSixemphasizesonthesignificanceofIPRprotectionforpromotingtheaudioandvedioindustry,andhelpthisindustrytodevelophealthily.InChapterSeven,manyexperience,casesandregulationsconcerningtheIPRprotectionforaudioandvedioproductsindevelopedcountriesareanalyzed.Inthelastpartofthisessay,severalsolutionstotheexistingproblemsareproposedassuggestionstofurtherdeveloptheIPRmechanismandstrategyfortheindustryofaudioandvedioproductsinChina.101.120042.63500[1]2006830——GB20600-2006200820155[1]20103767181111-1iResearchInc.Figure1-1Figureofglobaldigitaltelevisionusers121.2:(1)(2)(3)1.313142.12.1.1CDCDMP3WMAOGGAACVQFASFAPEWavPackLPAC[2]012.1.201[3]15CCD“”1232.22.2.1[4][5]162.2.22.2.3CD……/2.2.4171520CDVCDDVD2.32.3.1“”“”[5]()()[5]2.3.2182.3.3(TheMotionPictureAssociationofAmerica)200461DVD[6]1999400200630024[7]2.4193.13.1.1[8]“”[9]193.13.1.1[8]“”[9]203.1.2[10]1977199631996601.85,293(TimeWarner)(Disney)(Viacom)198095319983879199055.4472120041.15[11]3.1.321//“”223.23.2.1[12]3.2.2[12]200031CDLDVCDVDCD-ROMDVD-ROM23CDDVDVCDMP33.2.3[12]243.2.4[12]CDDVDVCD01——3.2.5200671253.3(DRMDigitalRightsManagement)()()[13](DRM),,(encryption)/(public/privatekeys)(digitalcertificates)(digitalwatermarks)(accesscontrol)(authentication)(securecommunicationsprotocols)(securecontentstorage)(rightsspecificationlanguage)[13]264.1MP34.2272006830——GB20600-200681820078119.39(1)(2)(3)TiVo()203DVD103284.3[14]VODMP34.3.1P2P(Peer-to-peernetworking;)P2P(Peer-to-peernetworking)P2P[15]P2P/Client/ServerpeerP2P(4-1)[15]BTBitTorrentP2PMP3BTBTP2PBT294-1P2PiResearchInc.Figure4-1FigureofP2PApplicationP2PP2P200110(12)“”37(6)41P2PP2PP2PP2P200659BitTorrentP2P304.3.2mp3wma[16]MP3CDCD(1)2003(Apple)iTunesiPodNapsterListenRealNetworksyahoo(IFPI)200520043200210iResearch200847(4-2)JupiterForrester10%-25%4-2iResearchInc.Figure4-2Figureofglobalonlinemusicmarketdevelopment31(2)4-320030.1320050.7220084[16]4-3iResearchInc.Figure4-3FigureofChineseonlinemusicmarketsize(3)3220022005(4-4)20034200514-42002-2005IFPI2005.Figure4-4Figureofglobalillegalonlinedigitalmusicproducts,2002-20054-542.8%47.7%4-6iResearch200582%MP3334-5iResearch.IncFigure4-5Figureofonlinedigitalmusiccustomers’attitudetopiracy4-62005iResearch.IncFigure4-6FigureofAsianonlinemusiccustomers’attitude4.3.3WMVRMRMVBFLVMOVRealPlayerWindowsMediaPlayerFlashQuickTimeDivX[17]ICPISP34(1)2005YouTubeYouTubeDowJonesVentureOne20065.2120052.94[17](2)20062006777002005530045%4-74-7iResearch.IncFigure4-7FigureofChineseonlinevedioindustrydevelopment354-82005320029%2006630047%20101800078%4-82005-2010iResearch.IncFigure4-8FigureofChineseonlinevediomarketsize,2005-2010(3)DV36WEB2.0a.OuOu,Qikoob.YouTube,OuOuc.4.44373G4.5385.120051.366,621964493801.073.64.317[18]5.2395.2.11991776602001WTOWTOTRIPs1992199320011211WIPO19925.2.2405034337[19]5.2.320056456012001104120014200542006715.35.3.1(1)a.200511——(R2G)4(ISP)4ISP(BMG)2005821CN2006618542[20]b.ICPISPISPICPISPISP10ICPISPISPICPISPISP(2)MP3a.20059mp3137137169[21]20061143“”b.MP3MP3mp3MP35.3.1——BT2005117“”BTBTP2Pa.382005(BitTorrentP2P)4430-40“”54[22]b.P2PP2P“”P2PP2PP2P456.16.1.1DigitalRightsManagement(DRM),,/——466.1.2DRMMVMP3MP36-1476-1[23]Figure6-1Figureofdigitalrightsmanagementvaluechain6.1.3VODIPTVWindowsMediaPlayerRealPlayer6.1.4486.2/496.36.3.16.3.2506.3.36.410-20/516.5CDVCD6.6SONY/BMGrootkitsSONYBMGBMG——rootkits[24]BMGCDrootkits,CDCD52‘