商务英语中的隐喻及其翻译

[]2006210224[](1953-),,,:,:Nothingevildone,Feartheghostfornone.(5,,:\\\)Whenillforlonginbed,Youwontbewatchedandfed.(,6,,:\\\),(5)Latecouldbethefood,Mightexcitethemood.(5,,:\\\),(4)Comewitharush,Gowithaflush.(4,,:\\,\\)2,,,,,:2005,,,,,!,,,,,,,.,.Whilewinterandspringaresippingmywine,TheSunandtheMoonareshapingmymind.()Gonewiththewindhasmyfriendthatsaway,Sentthroughtherainarethepastandtoday.()P::\\\\:PPP::\\\\::[1].2005212201.[2].2006202222.[3].2005212201.[4].2006,(2):627.ShanghaiJournalofTranslators2007No.1(,200433)(,110011)[],,,[];;;[]H315.9[]B[]167229358(2007)0120037205,(),,,(R.W.Gibbs.1994):2080,,73©1994-2008ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(Lakoff,G&Johnson,M.1980),,,,,,,,,,,,,:(,2000),,,,,,,,,(,2005):(sourcedomain)(targetdomain):,,,,,(Lakoff,G&Johnson,M.1980),,(likeness)(association),,(Lakoff,G&Johnson,M.1980),cow,cow,:+++cow,,Cashcowsrequirelittleinvestmentandgeneratecashthatcanbeusedtoinvestinotherbusinessunits.(,,)cashcow,[](,),cow:+++:1,,23,,,,1,:,,:(1)Theelectricityfailurecausedthetrainservicesparalysis.(paralysis)(2)Hemadeacompletediagnosisofthecompanysdailyrunning.83©1994-2008ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(diagnosis,)(3)Mostcentralbankersarehostiletotheideaofpuncturebubbles.(Bubble,,,,,)(4)Afterthesale,theybegantosolicitcomment.Theconsumersfeedbackwasgenerallyfavorable.,(feedback(),)(5)ThepoliticalfalloutfromthegasolineshortagewasspreadinginAmericaatthattime.,(Fallout(),,)2,,,:(1)Inthepast,tradedocumentsneededtobeploughedonebyone,nowtheEDIcoulddealwiththewholelotatonce.,,,(EDI)(plough,EDI:EDI,,Manyemployersdonthavethetimetoploughthroughalongresume.)(2)Inanagethatshowersnewcommoditiesuponusdaily,howcanwepickoutthosewereallyneed?,?(,,showershower:,,)(3)Werenowdrowningininformation.(drown,,,,)(4)Whenoneisinthemiddleofanever2changingbusinessworld,onehastwochoices:tofollowyesterdaysmaporquicklychartanewcourseandgrabtheopportunitiesthatwefind.:,(followyesterdaysmapchartanewcourse,,)(5)Duringthe80s,despitecontinuinganxietyintheCrownColonyaboutitsfutureafterthereassertionofChinesesovereigntyin1997,HongKongsurpassedtheU.Sasthebiggestoutsideinverstoronthemainland;in1992itinjectedarecordof39.6bilionintotheChineseeconomy.80,1997,1992,396,(inject,)(6)Rightnow,alotofcompaniesarekickingthetiresandtryingtodeterminehowATM(AsynchronousTransferMode)canimprovetheirnetworksoperation.,(kickthetires)93©1994-2008ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(1998),():,,,,,,,(Verbrugge,1980),,:,,,,,1.,:,:(,.2002):Theauditingmethods,oncethelameducksofAmericanaccountingagencies,havebeentransformedthankstothecompanyscooperationwithPricewaterhouse.,,,,lameducks,,,,(metaphoricalconceptsystem),,R,:SP,P,SP,S,P,:Lameduckslame,S,,,,,,2.,,,,(,.2002),,,,,,04©1994-2008ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:,economygrowth(),economyrecovery()intodaysinfantelectroniccommerceindustry(),economydisease(),,:recover(),grow(),need(),decay(),cure(),pickup(),move(),suffer(,),think(,),:thecurrencyfloat(),ahugefloatofchange(),buoyantdemand(),themarketbounce(),:boom(,),collapse(,),expand(),overheat(),open(),fall(),rise(),remain(),become(,),crash(),slump():tradewars(),ThewarbetweenCoca2colaandPepsihasbeenragingforyears.()Carrefourcouldstillbevulnerabletoahostilebid.()Localbanksarefightingbackandlocalcigarettemarketsareupinarms,tofendoffhedgefundsetc.(,,),,,,,,20,,,,,,,,,,,:[1]R.W.Gibbs,Thepoeticsofmind[M].Cambridge:CambridgeUniversity,1994.[2]Lakoff,G&Johnson,M.MetaphorsWeLiveby[M].Chicago:UniversityofChicagoPress,1980.[3].[M].:,2000.[4].[J].:,2005,(2).[5]RRVerbrugge,CognitionandFigurativeLanguage[M].L.ErlbaumAssociates,1980.[6],.[J].,2002,(2).[7]Searle,ExpressionandMeaning[M].Cambridge:CambridgeUniversity,1979.[8],.[J].,2002,(2).2006,10,()2006121,,,,20075,2((httpP:df11.fudan.edu.cn),14©1994-2008ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.