Hyundai Motor 现代汽车 SWOT 2010

HyundaiMotorCompanyCompanyProfilePublicationDate:20Aug2010:[phone]t:[phone]t:[phone]f:[phone]f:[phone]f:[phone]e:[e-mail]:[e-mail]:[e-mail]onitorisaleadingbusinessinformationcompanyspecializinginindustryanalysis.Throughitsproprietarydatabasesandwealthofexpertise,Datamonitorprovidesclientswithunbiasedexpertanalysisandindepthforecastsforsixindustrysectors:Healthcare,Technology,Automotive,Energy,ConsumerMarkets,andFinancialServices.ThecompanyalsoadvisesclientsontheimpactthatnewtechnologyandeCommercewillhaveontheirbusinesses.DatamonitormaintainsitsheadquartersinLondon,andregionalofficesinNewYork,Frankfurt,andHongKong.Thecompanyservestheworld'slargest5000companies.Datamonitor'spremiumreportsarebasedonprimaryresearchwithindustrypanelsandconsumers.Wegatherinformationonmarketsegmentation,marketgrowthandpricing,competitorsandproducts.Ourexpertstheninterpretthisdatatoproducedetailedforecastsandactionablerecommendations,helpingyoucreatenewbusinessopportunitiesandideas.Ourseriesofcompany,industryandcountryprofilescomplementsourpremiumproducts,providingtop-levelinformationon10,000companies,2,500industriesand50countries.Whiletheydonotcontainthehighlydetailedbreakdownsfoundinpremiumreports,profilesgiveyouthemostimportantqualitativeandquantitativesummaryinformationyouneed-includingpredictionsandforecasts.AllRightsReserved.Nopartofthispublicationmaybereproduced,storedinaretrievalsystemortransmittedinanyformbyanymeans,electronic,mechanical,photocopying,recordingorotherwise,withoutthepriorpermissionofthepublisher,Datamonitorplc.Thefactsofthisprofilearebelievedtobecorrectatthetimeofpublicationbutcannotbeguaranteed.Pleasenotethatthefindings,conclusionsandrecommendationsthatDatamonitordeliverswillbebasedoninformationgatheredingoodfaithfrombothprimaryandsecondarysources,whoseaccuracywearenotalwaysinapositiontoguarantee.AssuchDatamonitorcanacceptnoliabilitywhateverforactionstakenbasedonanyinformationthatmaysubsequentlyprovetobeincorrect.HyundaiMotorCompanyPage2©DatamonitorHyundaiMotorCompanyTABLEOFCONTENTSCompanyOverview..............................................................................................4KeyFacts...............................................................................................................4SWOTAnalysis.....................................................................................................5HyundaiMotorCompanyPage3©DatamonitorHyundaiMotorCompanyTABLEOFCONTENTSCOMPANYOVERVIEWHyundaiMotor(Hyundai)isoneoftheleadingautomobilemanufacturersintheworld.Thecompanyspecializesintheproductionofautomobiles,includingpassengercars,minibuses,andtrucks.IthasmanufacturingpresenceintheUS,China,India,andEurope.ThecompanyisheadquarteredinSeoul,SouthKorea.ThecompanyrecordedrevenuesofKRW91,463,064million($72,255.8million)inthefinancialyearendedDecember2009(FY2009),anincreaseof14.7%overFY2008.TheoperatingprofitofthecompanywasKRW5,408,581million($4,272.8million)inFY2009,anincreaseof78.2%overFY2008.ThenetprofitwasKRW2,973,473million($2,349million)inFY2009,ascomparedtoKRW857,751million($677.6million)inFY2008.KEYFACTSHyundaiMotorCompanyHeadOffice231Yangjae-dongSeocho-guSeoul137938KOR82234641114PhoneFax(KRWMn)DecemberFinancialYearEnd005380SeoulTickerHyundaiMotorCompanyPage4©DatamonitorHyundaiMotorCompanyCompanyOverviewSWOTANALYSISHyundaiMotor(Hyundai)isoneoftheleadingautomobilemanufacturersintheworld.Thecompanyspecializesintheproductionofautomobiles,includingpassengercars,minibuses,andtrucks.Ithasbuiltupastrongbrandimageintherecentperiod.Strongbrandimageenablesthecompanytogainmorecustomers,strengthenitscustomerbase,andasaresult,itwillhelpinboostingtheoverallsales.However,theemissionstandardsadoptedacrossvariousregionscanresultinadditionalcostsfortheproductdevelopment,testing,andmanufacturingoperationsofHyundai.WeaknessesStrengthsIncreasinginventoryStrongbrandimageProductrecallsGlobaloperationsLaborissuesStrongorientationtowardsR&DprocessRobustfinancialperformanceThreatsOpportunitiesForeigncurrencyriskGrowingAsiaPacificnewcarsmarketTighteningemissionstandardsIncreasingdemandforhybridelectricvehiclesIntensepricecompetitionLaunchofnewmodelsStrengthsStrongbrandimageThecompanyhasbuiltupastrongbrandimageintherecentperiod.HyundaihasmoveduptheranksofInterbrandandBusinessWeek's100globalbrands.AfteritsdebutonthechartofBusinessWeek'sglobaltop100brandsin2005,Hyundaisteadilyimproveditsstandingyear-on-yearandwaslistedin2009astheworld's69thmostvaluablebrandwithabrandvalueof$4.6billion.Moreover,Hyundaiclimbedeightspotstobecomethe188thleadingcompanyintheworldin2010,accordingtoanannuallistofthetop2,000leadingglobalcompaniespublishedbyForbesmagazine.Further,Hyundaihasincreaseditsgl