论文飞利浦照明电子产品研发的策略和过程管理研究

上海交通大学硕士学位论文飞利浦照明电子产品研发的策略和过程管理研究姓名：胡荣宝申请学位级别：硕士专业：工商管理（MBA）指导教师：田澎20040111µÚ1Ò³(Post-Graduate)20093µÚ2Ò³(Post-Graduate)20093THERESEARCHONR&DSTRATEGYANDPRODUCTCREATIONPROCESSOFPHILIPSLIGHTINGELECTRONICSABSTRACTNowadays,thecompany’sstrategychangedfrom“manufactureproduct”to“createproduct”.Duringtheprocess,itrequiresprofessionalresearch&development(R&D)management.ThethesisstudiedtheR&Dstrategyandproductcreationprocess(PCP)ofPhilipsLightingElectronicsCompany,andsummarizedthepracticeandtheMBAlearningoftheauthor,discussedthroughimplementtheinnovationtomarketstrategy,technologyplatformstrategyandglobalintegrationstrategy,toimprovecompany’sdevelopmentmanagement.ThethesisillustrateditusingthepracticecaseofPhilipsLightingElectronicsCompanyanddonerelevantapplicationanalysisforit.ThethesissimplyintroducedPhilipsLightingElectronicsCompanyandtheenvironmentofitsproductindustry,donesimpleanalysisaboutthetrendofthetypicalproductofthecompany,collectedandanalyzedthemainproblemsofthecompany’sR&DstrategyandPCP.Aimedatthoseproblems,theauthordeeplydiscussedtheR&DstrategyandPCPandtherelevantsystematicsolutions.Summarizedthewaysandprincipiaabouthowtonotonly“doitright”,butalso“doitbetter”intheR&D.Itmainlyincludes:µÚ3Ò³(Post-Graduate)20093Tousecontinuousinnovationtomarketstrategy,toimplementplatformstrategyontechnologymanagement,tointegratethePCP,componentmanagement,design&layoutrules,tool&ITinfrastructuretoreachglobalintegrationinordertotransferdesignsseamlesslyfromregiontoregionintheworldandquickcopy.TothePCPmanagement,thethesismainlyanalyzedhowtoscreentheprojectsofR&DhowtostandardizethePCPmanagement,andextendeddiscussedthesupplierearlierinvolvingtocontributetothePCP.KEYWORDS:R&D,PLATFORM,PRODUCTCREATIONPROCESSMANAGEMENT,PHILIPSLIGHTINGELECTRONICSµÚ4Ò³(Post-Graduate)200931200412µÚ5Ò³(Post-Graduate)200931200312200312µÚ6Ò³(Post-Graduate)200931µÚ7Ò³(Post-Graduate)200932,µÚ8Ò³(Post-Graduate)200933200249FIGURE2-1AnnualSaleAndMarketRankingof4BusinessGroupsInPhilipsLigntingµÚ9Ò³(Post-Graduate)200934FIGURE2-2SaleRateat4RegionalMarketsInPhilipsLigntingElectronicsIn2001µÚ10Ò³(Post-Graduate)200935µÚ11Ò³(Post-Graduate)200936µÚ12Ò³(Post-Graduate)200937µÚ13Ò³(Post-Graduate)200938Vision“TheClearLeader:Settingthepaceintheindustry”µÚ14Ò³(Post-Graduate)200939µÚ15Ò³(Post-Graduate)2009310µÚ16Ò³(Post-Graduate)2009311FIGURE4-1InnovationChaininPhilipsLightingElectronicsSince2001µÚ17Ò³(Post-Graduate)2009312FIGURE4-2InnovationManagementTopOrganizationInPhilipsLightingElectronicsµÚ18Ò³(Post-Graduate)2009313FIGURE4-3The3PhasesOfTimeToMarketInPhilipsLightingElectronicsµÚ19Ò³(Post-Graduate)2009314µÚ20Ò³(Post-Graduate)2009315µÚ21Ò³(Post-Graduate)2009316FIGURE4-4InnovationChainInPhilipsLightingElectronicsBeforeItImplementPlatformStrategyForProductDevelopmentµÚ22Ò³(Post-Graduate)2009317FIGURE4-5InnovationChainInPhilipsLightingElectronicsAfterItImplementPlatformStrategyForProductDevelopment4-3µÚ23Ò³(Post-Graduate)2009318µÚ24Ò³(Post-Graduate)2009319µÚ25Ò³(Post-Graduate)2009320µÚ26Ò³(Post-Graduate)2009321µÚ27Ò³(Post-Graduate)2009322µÚ28Ò³(Post-Graduate)2009323µÚ29Ò³(Post-Graduate)2009324FIGURE4-6The“Qin”ProjectAndIts4MainFieldsInPhilipsLightingElectronicsµÚ30Ò³(Post-Graduate)2009325µÚ31Ò³(Post-Graduate)2009326µÚ32Ò³(Post-Graduate)2009327µÚ33Ò³(Post-Graduate)2009328µÚ34Ò³(Post-Graduate)2009329µÚ35Ò³(Post-Graduate)2009330FIGURE5-1TheStage-gateProcessOfType3ProjectsFIGURE5-2TheStage-gateProcessOfType2ProjectsFIGURE5-3TheStage-gateProcessOfType1ProjectsµÚ36Ò³(Post-Graduate)2009331µÚ37Ò³(Post-Graduate)2009332µÚ38Ò³(Post-Graduate)2009333ProductionEvaluationMarketDrivenImprovedActions3.0AgreedAssignmentPSUDraftPlatformSpecSFinalPlatformSpecABreadBoardDraftProductSpecB0PlatformPrototypeFinalProductSpec1.0ProductPrototypeDraftProductDoc1.1Productsampel(s)FinalProductDoc1.2Productsampel(s)Releasedproduction&ProcessDoc2.0FinalProductsAssignmentConceptPlatformFeasibilityPlatformDevelop-mentProductFeasibilityProductDevelop-mentPilotPrepa-rationPilotProductionMilestoneDocumentResultsHardwareResultsBGSTRATEGICPLANFIGURE5-4TheInPhilipsLightingElectronicsµÚ39Ò³(Post-Graduate)2009334µÚ40Ò³(Post-Graduate)2009335FIGURE5-4TheOrganizationOfATypicalProjectInPhilipsLightingElectronicsProjectExtentedTeamProjectManager/ProjectLeaderProductManagerDesignLeaderManufacturingLeaderPurchasingLogisticsComponentDesignSupportGroup(CAD,V&A)DCCDevelopmentOfothersitesTechnicianTechnologyExpert/ConsultantTeamSales(ifdedicated)QAFinanceResidentEngineerProjectCoreTeamµÚ41Ò³(Post-Graduate)2009336µÚ42Ò³(Post-Graduate)2009337µÚ43Ò³(Post-Graduate)2009338µÚ44Ò³(Post-Graduate)2009339µÚ45Ò³(Post-Graduate)2009340µÚ46Ò³(Post-Graduate)2009341µÚ47Ò³(Post-Graduate)2009342µÚ48Ò³(Post-Graduate)2009343µÚ49Ò³(Post-Graduate)2009344InputProcessOutputResponsibilityRequirementMSMeetingMinutesReportCorrectiveplanNon-conformingoccursAnalyzeinfluencecausedbynon-conformingcaseandreasonofnon-conformingcaseCanbecorrected?Cantakerisktocontinueproject/releaseproductandcorrectnon-conformingcaseinnextphase?ReportproposaltoprincipalAppr