超越波士顿矩阵：信息经济时代的产品组合决策研究

三峡大学硕士学位论文超越波士顿矩阵：信息经济时代的产品组合决策研究姓名：周怡申请学位级别：硕士专业：技术经济及管理指导教师：黄昌富20070401II2060IIIAbstractAsaclassicaltheoryofproductdecision-making,BCGmatrixwhichwasbornin1960thhasmadegreatcontributionsonproductmixdecisionintheeraofindustryeconomy.However,alongwiththearrivalofinformationeconomicage,theapplyingbackgroundoftheBCGmatrixhaschangesalot,andamassoffactsalsoindicatesthatBCGmatrixhaslostitseffectontheinstructingofproductmixdecisionoratleastthiseffectisstayingdown.Atpresent,mostdomesticandinternationalresearchresultmadequalitativeandquantitativeresearchonproductmixdecisionfromtheaspectofacademicorapplication.Buttheyrarelydiscussedhowtodetermineproductmixdecisionintheinformationeconomicenvironment.ThispapertriestoenucleatethecharactersoftheneweraandthelocalizationofBCGmatrix,analyzesaseriesofnewfactorssuchasthetimethetechnicalinnovation’sfrequencyandintensitythepolicy-maker’smentalityandtheindustryattributethathowtoaffecttheenterpriseproductmixdecisionundertheinformationeconomycondition,besidestheexistingfactsofmarketgrowthrateandtherelativemarketshare,thenestablishesanewmodewhichcanreflecttherequestoftheerabasedonabovefactors.FinallythepapertakestheNetEaseCompany’sgrowthasexampletodemonstratethat.Keywords:BCGmatrixinformationeconomyproductmixdecisionfactormodeI1211.12060()19952000GOOGLE2002BCGBCG200696.7431.21.3123422.1122.2206020605120601.11.1220801.21.2--10%020%101.00.163GE2070--1.3:1.3--41.4///71.4--5S2.3812001[1]2003[2]2005[3]S2003S[4]22003()[5]2003[6]92005[7]1999()[8]2004ABC[9]2004TOC[10]ABCTOC2005ABCTOC[11]32000[12]102004SCMERPBPRCRM[13]2000[14]2004ITWeb[15]1133.12060[16]213.1.1(KennethJ.Arrow)123.1.220903.1.32070,12,804,9018,6[17],,133.1.4Internet[18]3.1.5[19]143.22060BostonConsultingGroupBCG,,,,,,,,BCG3.2.115IBM10%,10%,8%5%20%30%10%10%BCGTCL11TCL3.2.2(snapshot)[4]0.20.720.7()16BCG()BCG3.2.3173.2.4,3.2.5IntelPentiumIIICPU,PentiumCPU3.3GE18GEBCG1944.14.24.2.120,4.2.221ABCCABABABCABC22Yahoo604.2.3211590J.A.SchumpeterPaulA.SamuelsonTechnologychange2090(paradigmshifts)23[20]1701-1750901750-1800671801-1850461851-1900321901-1950201950-200010213-5ProductlifecyclePLC2020907809031995218242412964.2.4Simon,H.A.,1984[21]251226CDMACDMACDMA4.2.55%IT30%50%150%272OECDR&DOECE2080(R&D)4%908%205%-20%70%-80%202090%1281004.34.14.129519975232,000,000386,000,000CNNIC,Internet6+80%5.15.1.1199781998619986305.1.2200063011(:NTES)450(ADR)300015%15.50697517.251310.62512.12521.77%882.3%717109.5015.5030%2.721.65:1028.490.67%4274.6772540007.84%7.7163015.505O%7284.755.8751.05%15.5062.1%1313()20001761732000200020005000200180.5320019585220522000302000370790173020400.690.82325.1.32002121703000.950.3046.33%2002820020.7511.4515001036362003+20036634.9020010.655320031020031.46(1,770)96.6%20031015701323220022003335.1BearSteamsAntonioTambunan:5.21995500%19994005000102000500015.50.65BCG345.2.1()BCG20030.53200696.745.2.220015535:,2002200320011220028II2003Q20037020035.2.336Vision302003132IT376381..[J].,2001,(8):30~312.,.[J].,2003,(11):15~163..[J].,2005,(16):101~1044..S[D].,20035..[J].,2003,(6):8~126..[J].,2003,(9):148~1497.,,.[J].,2005,(2):130~1328.,.[J].,1999,(3):26~299.,.[J].,2004,(3):4~710.,.[J].,2004,(2):75~7711.,.ABCTOC[J].,2005,(3):41~4212..[J].,2000,(1):99~10013..[J].,2004,(3):36~3714.,.[J].,2000,(6):103~10515.,.[J].,2004,(5):21~2316..[M].:,200417..[M].:,200318..[M].:,200319..[J].,2002,(3):18~193920..[J].,2003,(1):3~1221.,,.[M].:,200022.,.[J].,2000,(4):21~2223,.[J].(),2004,(4):56~5824..[J].,2004,(11):42~4425..[M].:,200426..[M].:,200327..[J].(),2005,(1):7~928.,.[J].,2002,(10):44~4629..CDMA[J].,2004,(11):79~8130..[J].,2004,(7):48~4931.,,.[J].,2006,(2):117~11932..[M].:,199833..[M].:,200034.MarkDodgson,RoyRothwell,.[M].:,200035.,.[M].:,200436..[J].,2005,(2):70~7237..[D].,200238.,.[J].IT,2003,(1):28~3039..[J].,2000(9):15~1740..[J].,2006,(5):30~3241.,.[M].:,200342..[M].:,200143..[J].,2005,(4):224~2264044.Krishnan,RanjaniA.;Joshi,Satish;krishnan,Hema.Theinfluenceofmergersonfirmsproduct-mixstrategies[J].StrategicManagementJournal;Jun2004,Vol.25Issue6,587~61145.Atkinson,William.Productmixshifts[J].Purchasing,7/14/2005ChemicalsEdition,Vol.134Issue12,64C22~64C2646.Lea,Bih-Rua;Fredendall,LawrenceD.Theimpactofmanagementaccounting,productstructure,productmixalgorithm,andplanninghorizononmanufacturingperformance[J].InternationalJournalofProductionEconomics,10/11/2002,Vol.79Issue3,279~29947.Bengtsson,Jens;Olhager,Jan.Valuationofproduct-mixflexibilityusingrealoptions[J].InternationalJournalofProductionEconomics,Jul2002,Vol.78Issue1,13~2848.Hennessy,DavidA.;Lapan,HarveyE.Analgebraictheoryofmulti-productdecisions[J].EconomicTheory,Jun2005,Vol.25Issue4,819~82949.Forlani,David;Mullins,JohnW.;WalkerJr.,OrvilleC.NewProductDecisionMaking:HowChanceandSizeofLossInfluenceWhatMarketingManagersSeeandDo[J].Psychology&Marketing,Nov2002,Vol.19Issue11,957-98150.Forlani,David;WalkerJr.,OrvilleC.ValencedAttributionsandRiskinNew-ProductDecisions:HowWhyIndicatesWhat'sNext[J].Psychology&Marketing,May2003,Vol.20Issue5,395~43251.Montebello,AnthonyR.TheCollaborativeWorkSystemsFieldbook