国内外化妆品市场现状及未来发展趋势-裴鸿

,(,,030l)DeveloPmentstatusandtrendofglobalcosmeticmarketPEIHong,LlXiangyang(ChinaInformationCenterofDailyChemiealIndustry,Taiyuan03(XX)1,China):,1;,:;1,[,l;,:;;;;Abstraet:CosmeticsindustrialdeveloPmentasPoftheglobaleconomy,inreeentyearsinvariousPartsoftheworldshowingadifferentdeveloPmenttrend.ThevigorousdeveloPmentintheAmericas,EuroPeregionaldeveloPmenthassloweddown,butstillmaintaintheleadingglobalPosition,andAsiaPacifiewastheraPidlygrowingregion,AfrieacosmeticsindustrywaswidelyoPtimisticaboutthefuture.China,asoneofthemostraPiddeveloPmentregionsoftheglobaleconomy,intheeosmeticindustryhasbeendeveloPingraPidlyinreeentyears,mainlyinthedeveloPmentofthesealeoftheentireindustry,economieindicators,andimPortandexPortquantity.A10ngwiththeglobalcosmeticsindustrysustainabledevel0Pment,anumberofemergingeonsumerconeernssuchasthesafetyofcosmetiesandotherdeveloPmenttrendsworthyofsPeeialattention.Keywords:eosmetic,market,status,development,trend1,,,,2007,,,,,,2007,,,,,20012006,600,3235%1,12001206Fig.2Growthtrendofglobaleosmetieretailvaluefrom2001to20()620012006,,180,2001~2006,7%222001~2006Fig.2G10balpersonaleareProduetretailvalueandCAGRftomZ(X)1to20()61.120052006200511.3%,70,,20072008,,2006,,,,,,,,30~45,,2007324,,,,,20,,,,2007Natura,,,Natura,,,,,,,,,,81%,MERCALMERCAL30%,,,,,1.2274.56,,2006,276,119627,38377%,3,8%;65,3.9%:8%,;2.2%;4.6%:320052006320052006Fig.3Growthtrendofkindsofeosmeticfrom20()5to2006,2004,,,;;;20071.2.1325,ChanelChristianDiorLane6meClarinsNinaRieeiYSL,,,20%25%,21%,;,SPF,:,,,,,,,zap,,Nina,UAirduTemps,,2008Nina,,,3%1.2.2,,,1600(BdiH),,,,,SchleCker,DMRoSSmannrJ,,IJoreal,24%r}i,Beiersdorf,16%,Sehwarzkopf&Henkel,15%BeiersdorfHenkel,BeiersdorfNiveaS,,,,,Schwarzkopf&Henkel,P&G,,LOreal();,Nivea,Beiersdorf,,1.2.3,,,,,,,,,TeSCo,TeseoFinest,MarkS&SpeneerAutograph,BioNature,,326,,Avent,,EB5.Guaber,,,1.2.42006,14,2.7%200625.3%,2.57,5:Nivea,YvesRocher,UOreal,Avon,P&o011ofolay,,,20083.45,28%,66%,Uni1ever,11%,P&G,8%,2008,5%1.31.3.1,,,,,,,,,,,2090,,,,,2~3,2090,,,2000,,23,2004,,,,,,,,,1.3.2,10%,45%,45%,7%,18%,75%,,,327410Fig.4TotalindusvaluesofChinaeosmetiemarketinreeentlytenyears,,,,,,,58%,%,10%,,,,,,,,,,,,,2006,2007()474.18,18.54%,12006,,,2006,20061373,200513.1%,,,,,,2007200913.4%,,20092000,,20061100,2005960,12%(40%,440:15%,165;40%,4405%)1000:2006385.4,13.05%,95%2007474.2,200618.54%,101.39%,12006361.87,200515.95%52.36,L20053.24%2007455.25,200619.12%56.4,200620.01%,2329lTab.1OutPutvaluesituationofChinacosmetiemanufactureinrecentlyyearsl%%%/l%%%/%%%2220()33325289911119.011193.2666222(X29531611120.388895.23332220()5553464451117.977791.15552220()66638540466613.055594.3555222(X)77747417922218.5444961112b.2MajoreeonomicindexofChinaeosmeticmanufaetureinreeentlyyears//%%%//%%%222(X)33322872544412.788840108000761911122229102233323.97775018600018.2888222(X)55531033888818.19995165133311.9888222006663618786663.1777523679993.24442220()77745524888819.12225639277720.0111,20061.84,200520.51%,3.08)j7,l200527.93%20072.34,200627.04%,4.25,200637.72%,3200615.5,200523.08%,LJ8.12,200527.3%200717.4,!.200612.13%,9.46,200616.52%,43:/Tab.3ImPortsituationofChinacosmeticindustryinreeentlyyears/%%%/%%%222(X)3338581.77773091119634.33369.94442220()4441058922212.033346462.11112.89992220()55515334.144426.066624135.44444.15552220()66618478.544420.511130875.55527.93332220077723475.577727.044442522.22237.72224:/Tab.4ExPortsituationofChinaeosmetieindtistryinreeentlyyears/%%%/%%%22200333945222229.322241153.66659.99992220044412163.988841.744416743.66673.7999222(X)55555113.222218.98885851.44437.2222222(X)666155082.99923.088881190.66627.3444222(X)777173893.933312.133394601.22216.52223330_,,,,,:l),,_,/,HR;,/l,WholeFoods,JohnLewis5BeautyHall2),,2007SKn,,!,,,,,,,,,;:3),,,,,4),,,,,,5),,,,,6),,-331