商务英语写作电子教案

主编：黄振华商务英语写作UnitOneBusinessLetterUnitTwoEstablishingBusinessRelationshipsUnitThreeEnquiriesUnitFourOffersandCounterOffersUnitFiveOrdersUnitSixEnteringintoaContractUnitSevenPaymentUnitEightLettersofCreditUnitNineShipmentUnitTenInsuranceUnitElevenComplaintsandClaims商务英语写作UnitOneBusinessLetterObjectivesUsefulInformationWords,PhrasesandGrammaticalPointsChineseVersionoftheTextKeytotheExercisesUNITONEObjectives商务英语写作UnitOneBusinessLetterTolearnbasicrulesofwritingbusinessletters.Tolearnstructureandstylesofbusinessletters.Topracticewritingbusinessletters.LetterheadDate:___________InsideAddress___________________________Salutation:Body_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ComplimentaryClose,SignatureFormsofBusinessLetters—IndentedForm商务英语写作UnitOneBusinessLetterUsefulInformationLetterheadDate:____________InsideAddress__________________________________Salutation:_____________Body___________________________________________________________________________________________________________________________________________________________ComplimentaryClose,SignatureFormsofBusinessLetters—BlockedForm商务英语写作UnitOneBusinessLettersUsefulInformationClarityConcisenessCourtesyRulestoBeObservedinWriting商务英语写作UnitOneRulestobeobservedinwritingUsefulInformation商务英语写作UnitOneBusinessLetterClaritymeansOnesentenceforonemeaningonly.Theremustbelogicalrelationshipbetweenrelevantsentences.Noreversionorrepetitionisallowedtoappear.Inasimpleanddirectway.UsefulInformationConcisenessmeansAllthewords/sentencesandparagraphsinalettermustbeclearcutandstraightforward.Threeaspectsshouldbepaidattentionto:商务英语写作UnitOneBusinessLetterUsefulInformationUsingsimplewordsinsteadofphrasesorsentences.e.g.:—“soon”insteadof“inthenearfuture”—“Please”insteadof“Willyoubekindenoughto...”—“now”insteadof“atthepresentmoment”etc.商务英语写作UnitOneBusinessLetterConciseness(1)UsefulInformationConciseness(2)Usingsimplesentencesinsteadofcomplexones.e.g.:—“Wearepleaseto...”for“Itgivesusmuchpleasureto...”商务英语写作UnitOneBusinessLetterUsefulInformationAvoidingrepetitionofwordsinasamesentence.e.g.:—“Pleasequoteyourlowestpriceforyourbestquality.”for“Pleasequoteyourbestpriceforyourbestquality.”Conciseness(3)商务英语写作UnitOneBusinessLetterUsefulInformationBeingverypolite,eveninaskingtheaddresseetopaybackthedebtsorrefusinghisdemands.Beingpromptinreplyingtotheoppositeparty’sletter.Courtesymeans商务英语写作UnitOneBusinessLetterUsefulInformationbasic(tosth):formingabaseorstarting-pointe.g.Thesefactsarebasictoanunderstandingofthecase.means:actionbywhicharesultisbroughtaboute.g.Thismoneywasn’tearnedbyhonestmeans.byallmeans:yes,ofcourse;certainlye.g.‘CanIseeit?’‘Byallmeans.’bymeansofsth:byusingsth;withthehelpofsthe.g.lifttheloadbymeansofacrane.bynomeans:notatalle.g.Sheisbynomeanspoor;infact,she’squiterich.商务英语写作UnitOneBusinessLetterWords,PhrasesandGrammaticalPointsaddresssth(tosb/sth):writeon(aletter,parcel,etc)thenameandaddressoftheperson,firm,etcthatitistobedeliveredtoe.g.Thecardwaswronglyaddressedtousatouroldhome.addresssbassth:use(aparticularnameortitle)inspeakingorwritingtosbe.g.Don’taddressmeas‘Colonel’;I’monlyamajor.open(sth)withsth:startwithsthe.g.Heopenedtheconferencewithaspeech.callone’sattentiontosth:pointsthouttosbe.g.Shedrewmyattentiontoanerrorinthereport.商务英语写作UnitOneBusinessLetterWords,PhrasesandGrammaticalPointsmakesure:dosthtoensurethatsthhappense.g.Makesurethatthevisitgoeswell.tothepoint:(inawaythatis)relevantandappropriatee.g.Hisspeechwasshortandtothepoint.available:(ofthings)thatcanbeusedorobtainede.g.Ticketsareavailableattheboxoffice.(ofpeople)freetobeseen,talkedto,etce.g.I’mavailableintheafternoon.reluctant(todosth):unwillingandthereforeslowtoco-operate,agree,etce.g.Shewasreluctanttoadmitthetruth.商务英语写作UnitOneBusinessLetterWords,PhrasesandGrammaticalPoints商务英语写作UnitOneBusinessLetterChineseVersionoftheText介绍信息交流是商业活动的基础，没有信息交流，商业活动将无从谈起。而书信则是交流中最常见的方式，因此也是商业活动中极为重要的部分。通常，商业书信由七部分或八部分组成。信头或公司地址日期封内地址称呼(称呼是一种礼貌性的问候。如果可能，称呼对方的姓名；如果不知道对方的姓名，则以“尊敬的先生/夫人”开头。)正文结尾谦称签名附件(如果随信附有其他东西，注明“内附”以引起对方的注意。)写作规则商务英语写作UnitOneBusinessLetter在写商业书信时，应注意以下规则：清楚(确保能将自己的思想清晰地表达出来；不应存在模糊的、易引起误解的语句。)简洁(一封好的商业书信应该是明确的、直截了当的；内容简洁而不失清楚。)婉转客气(在信中表达出你的友情及诚挚之情。说话的语气同样重要，要表现出你的说服力、自信及坚定的态度。)ChineseVersionoftheTextSample1商务英语写作UnitOneBusinessLettersChineseVersionoftheText学院书店学院路75号印地安那州安德森市077132004年11月5日敬启者：我想定购150本“BusinessforYouandforMe”，本书作者是约翰·史密斯，每本书的批发价为1.50美元，共计225美元。如果可能的话，我希望在十天之内就能收到。请同时寄来贵方近期的书刊目录。市场经理JohnNewcomb谨启Sample2商务英语写作UnitOneBusinessLetterChineseVersionoftheText2004年11月9日尊敬的纽克目先生：非常感谢您于11月5日的来信，要求定购100本由约翰·史密斯所著的书“BusinessforYouandforMe”。很遗憾该书现在缺货，但我们正加紧重印，预计在本月低就能有货。因贵方急需该书，我们现给您寄出75本，余下的25本将尽快寄出。该书的批发价是每本1.50元，共计150美元，收到订货后请将货款寄出。内附出版社的最新书刊目录。业务经理MaryMcmahon谨启Sample3商务英语写作UnitOneBusinessLetterChineseVersionoftheText2003年4月25日尊敬的温斯特先生：现对您4月15日要求我方结算三月份的账目的信进行回复。很抱歉没能