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Unit2EstablishingBusinessRelations建立业务关系世纪商务英语外贸函电BasicKnowledgeConcernedLetter-writingGuideOtherCommonlyUsedExpressionsandSentencesSampleLettersPracticalTrainingPartOnePartTwoPartThreePartFourPartFiveContentsPartOneItisfairlytruetosaynocustomer,nobusiness.Toestablishbusinessrelationswithprospectivedealersisoneoftheimportantundertakingseitherforanewlyestablishedfirmoranoldonethatwishestoenlargeitsbusinessscopeandturnover.Establishingbusinessrelationsisthefirststepintransactioninforeigntrade.Ifanewfirm,orratheracertaincorporationofours,wishestoopenupamarkettosellsomethingtoorbuysomethingfromfirmsinforeigncountries,thepersonsinchargemustfirstofallfindoutwhomtheyaregoingtodealwith.Weshouldnotonlydoeverythingpossibletoconsolidateoldcustomersbutalsoseeknewonestoenlargeourbusiness.1.TheSignificanceofEstablishingBusinessRelationsPartOneUsually,youcansecureallthenecessaryinformationaboutanewcustomerwiththehelpofthefollowingchannels:2.TheMainChannelsandMethodsforEstablishingBusinessRelations(1)banks;periodicals;advertisementsinnewspapers,magazinesoronTV;theintroductionfromyourbusinessconnections;themarketinvestigations;thecommercialcounselor’soffices;theindustrialchambers;thechambersofcommercebothathomeandabroad;inquiriesreceivedfromthemerchantsabroad;self-introductionbymerchantsthemselves.PartOneSometimes,akindofmiddlemanisnecessarytobringtwocompaniestogether.Havingobtainedthedesirednamesandaddressesofthefirmsfromanyoftheabovesources,youmaystartcontactingtheprospectivecustomers.Themainmethodsinclude:2.TheMainChannelsandMethodsforEstablishingBusinessRelations(2)communicationinwriting;attendanceattheexportcommoditiesfairs;contactattheexhibitionsheldathomeorabroad;mutualvisitsbytradedelegationsandgroups.Ofalltheabovemethods,thefirstoneiswidelyusedinbusinessactivities.PartOneGenerallyspeaking,thecontentsofaletterrequestingabusinessrelationshipincludetellingtheprospectivecustomershowandwheretheirnamesandaddressesareknown,self-introducing,indicatingyourdesiretoenterintobusinessrelations,orsometimesmakinggeneralinquiriesandexpressingyourexpectationforcooperationorearlyreply,etc.Whileforlettersinreplytothelettersrequestingforbusinessrelations,thecontentsmayincludeexpressingyourthanksfortheincomingletter,expressingyouragreement/desire/wishtoestablishbusinessrelationswiththeaddressorandindicatingtheactionyouaregoingtotake.3.TheMainContentsofaLetterforEstablishingBusinessRelationsPartTwoSteps/ContentsTypicalExpressionsForlettersrequestingfortheestablishmentofbusinessrelations1.TellingtheprospectivecustomershowandwheretheirnamesandaddressesareknownWewereverypleasedtoobtainyournamefrom...(我们很高兴从……处获得贵公司的名称。)Wearedelightedtolearnedfrom...that...(我很高兴……处得知……)Wehaveyournameandaddressfrom...(我们从……得知贵公司的名称和地址。)Throughthecourtesyof...,wearegiventounderstandthat...承蒙……我们得知……From…,weknow/havelearnedtha(通过……我们得知……)PartTwoSteps/ContentsTypicalExpressionsOntherecommendationof…,wehavelearnedthat…(通过……推荐,我们得知……)Yourcompanyhasbeenkindlyintroducedtousby……(……把贵公司介绍给我们。)2.Self-introducingWewritetointroduceourselvestoyouasa...(作为……,特来函自我介绍。)Ourlinesaremainly...(我们主要从事……)...fallwithinthescopeofourbusinessactivities.(……属于我们的经营范围。)Wearemainlydealingin...(我们主要从事……)Wehavebeenengagedformanyyearsinthelineof...(我们已经从事……多年。)PartTwoSteps/ContentsTypicalExpressions2.Self-introducingAsyoumayknow,wesupply...(如贵公司所了解,我们可供应……)Wewouldliketotakethisopportunitytointroduceourselvesas...(我们借此机会自我介绍,我们是……)Wewouldliketotakethelibertyofintroducingourselvestoyouwithaviewto...(我们冒昧自荐,希望……)Ourcorporationisestablishedforthepurposeof...(本公司是以……为宗旨而建立的。)Ourcorporationisspecializedin...(本公司专营……)Wehandlevariouskindsof...(本公司经营各种……)PartTwoSteps/ContentsTypicalExpressions3.IndicatingyourpurposeanddesireWearewillingto...(我方愿意……)Weexpressourdesireto...(我们想表达……的意愿。)Wearenowwritingyoufor...(我们特致函……)Wearedesirousof...(我方很希望……)Withaviewto...,we...(本着……的意愿,我方……)Weareinterestedin...(我方有兴趣……)Weneedaregularsupplyof...(我方定期需要……)Weareinapositiontosupply...(9我方可供应……)Wewouldbegladto...(我们将乐于……)PartTwoSteps/ContentsTypicalExpressions3.IndicatingyourpurposeanddesireWenowavailourselvesofthisopportunityto...(我们借此机会……)Ifyouneed...,please(don’thesitateto)letusknow.(如果你们需要……,请(毫不犹豫)地告知我们。)Shouldtherebeanythingelsewecandoforyou,pleaseletusknow.(如果我们还能为你们做些其他事情,请告知。)Shouldyourequire...pleasedon’thesitatetocontactus.(如果你们需要……,请毫不犹豫地和我们联系。)4.ExpressingyourexpectationWelookforwardtoreceiving.../hearingfromyousoon/inthenearfuture.(希望尽快收到……)PartTwoSteps/ContentsTypicalExpressions4.ExpressingyourexpectationYourearlyreplyisappreciated./Anyearlyreplywouldbehighlyappreciated.(非常感谢你们的早日答复。)Weareanticipatingyouranswer./Weawaithearingfromyou.(盼复。)Anyfurtherinformationyoucanprovidewillbeappreciated.(对你们提供的进一步信息,我们将非常感谢。)Wehopethiswillbeagoodstartfor...(希望这是……的良好开端。)Wewouldappreciateit/begratefulifyouwould...(如果贵公司……我们将不胜感激。)Wewouldsincerelyappreciateitifyou...(如果你们能……,我们将衷心感谢。)PartTwoSteps/ContentsTypicalExpressionsForlettersinreplytothelettersrequestingfortheestablishmentofbusinessrelations1.Expressingyourt
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