牛津译林版高中英语必修四M4Unit1Project

高中英语课件（madeofdingshangtuwen）Howdoyoubuildanadcampain?Para1Para2Para3Para4the________ofanadcampaignthetargetaudienceandhowtodeterminethetargetaudiencewhattheadcampaignsayshowtoreachthetargetaudiencedefinition1.Whatdoyouknowaboutanadcampaign?2.Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign?3.Whydoyouneedtoresearchyouraudience?4.Whatisimportantwhenyouareplanninganadcampaign?5.Whenyoudecidewhatapproachyouuseinanadcampain,whatshouldyoubaseiton?Readingcomprehension1.Whatdoyouknowaboutanadcampaign?2.Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign?Anadcampaignisanplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.Aclearaimandtargetaudience.3.Whydoyouneedtoresearchyouraudience?Becauseyoucancreatetherightmessagefortherightpeoplebydoingso.4.Whatisimportantwhenyouareplanninganadcampaign?Itisimportanttotrytoappealtotheaudiencetogetthemtoreactinacertainway.5.Whenyoudecidewhatapproachyouuseinanadcampain,whatshouldyoubaseiton?Mainlyonthetargetaudienceandwhichkindofadsreachthatgroupbest.翻译短语havesthinmindreachacertainaudiencefigureoutgetsbtodosthdeterminethetargetaudiencedosthinadvanceappealtosbreactinacertainwaycareabouthistorybehindsthgetsthacross(tosb)dependonsth1头脑中有某物2影响特定的受众3弄清楚4让某人做某事5确定目标受众6事先做某事7吸引某人8做出某种反应9关心；关注10某事的历史背景11（向某人)传达12取决于/keepsthinmind/beconcernedwith(makesbunderstandsth/makesthunderstoodbysb)Anti-smokingadcampainReadingcomprehension1.Whatisthesubjectofthisadcampaign?2.Whydotheybuildthisadcampaign?3.Whoisthetargetaudienceforthisadcampaign?4.Whatistheadcampaignaimedtodo?5.Whatisthesloganforthiscampaign?1.Whatisthesubjectofthisadcampaign?Anti-smoking.2.Whydotheybuildthisadcampaign?Becausetheproblemcostscountriesalotofmoneyandcausesgreatdamagetothewelfareofthepeople.3.Whoisthetargetaudienceforthisadcampaign?High-schoolteenagers.4.Whatistheadcampaignaimedtodo?Todiscourageyoungpeoplefromsmoking.5.Whatisthesloganforthiscampaign?Smokingkills!短语翻译1导致2对……造成损害3选择……作为……4高中的青少年5劝阻某人使其不要做6在乎，担忧7说服某人做某事8敦促某人做某事9为某人提供某物10告知某人某事11组织一次作文竞赛resultincause/dodamagetochoose....as....high-schoolteenagersdiscouragesbfromdoingsthcareabout/beconcernedaboutconvincesbtodosthurgesbtodosthprovidesbwithsthinformsbabout/ofsthorganizeanessaycompetitionreachsb1)beheardorseenby使某人收听到、收看到（信息，电视节目等）eg.Thesalescampaignreachedatargetaudienceof12,000women.2)contactsb与……联系eg.Here'smyphonenumber,incaseyouneedtoreachme.determinevt1)findouttheexactdetailsorfactsaboutsth找出，测定，确定determinesthdeterminewh-......eg.Yourparents'incomeisusedtodetermineyourleveloffinacialaid.依据你父母的收入情况来决定你所得的经济援助水平。Thepurposeoftheexerciseistodeterminewherewewanttogofromhere.这次演习的目的是决定我们从这儿往哪里去。2）haveastronginfluenceoreffectonsth决定，支配eg.Upbringingplaysanimportantpartindeterminingaperson'scharacte.后天培养对于一个人性格的形成起着重要作用。Ageandexperiecewillbedeterminingfactorsinourchoiceofcandidater.决定因素3）decidedefinitelytodosth决心/决定做某事determineonsthdeterminetodostheg.Wedeterminedtoleaveatonce.Theydeterminedtostartearly.determinedadj.haveastrongdesiretodosth,sothatyouwillnotletanyonetostopyou决意的，有决心的，意志坚定的bedeterminedtodosththat......eg.Iamdeterminedtosucceed.Weweredeterminedthatthisshouldneverbeallowedtohappenagain.appealviappeal(tosb)forsthappealtosbtodosth恳求/恳请某人某事/做某事,向……呼吁某事/做某事eg.Thepoliceareappealingtothepublicforinformationaboutthecrime.警方呼吁公众提供有关这宗罪案的信息。Sheappealedtothekidnapperstoreleaseherson.appealtosb吸引某人，引起某人的兴趣eg.Themagazineisintendedtoappealtoworkingwomenintheir20sand30s.这本杂志的读者对象是二十几岁到三十几岁的职业女性。appealn.恳求，呼吁；吸引力eg.TheUnitedNations'appealforaceasefirehasbeenlargelyignoredbybothsides.总体来说，双方对于联合国关于停火的呼吁不予理会。Thefilmhasgreatappealforyoungaudience.这部电影对年轻观众有巨大的吸引力。appealingadj.有吸引力的，有趣的；求助的eg.Shedoeslookratherappealinginthatdress.appealinglook/voice求助的目光/语气IsaidIdidn'tknowanythingaboutcomputersandgavehimanappealinglook.求助地看了他一眼。dependon/upon1）依靠，依赖；eg.Thecountydependsheavilyonitstouristtrade.这个国家主要依靠旅游业。Wedependentirelyondonationfromthepublic.我们完全依赖公众的捐助。dependonsb/sthforsth为某物而依靠某人dependonsb/sthtodosth指望某人做某事dependonsb/sthdoingstheg.Childrendependontheirparentsforalltheirmaterialneeds.孩子们依靠父母满足他们所有的物质需要。I'mdependingonyoutogetthisdone.我指望你把这件事给办了。We'redependingonhimfinishingthejobbyFriday.我们指望他在周五前完成这项工作。2)相信，信赖；eg.YoucandependonJane--shealwayskeepsherpromises.3)取决于，视……而定eg.Thelengthofthetreatmentdependsontheseverityoftheillness.治疗时间的长短取决于疾病的严重程度。Theplantmaygrowtoaheightofseveralmeters,dependingonsoilconditions.这种植物可以长到好几米，视土壤条件而定。Theamountyoupaydependsonwhereyoulive.付款多少取决于你居住的地区。