分析muji的现状和问题

PRESENTATIONGroupmember：傅剑铃何亦纯伍中婕2015/12/1MUJI無印良品ネットストアMUJIinChina——Development&Challenge•Introduction•Problem•SolutionMUJIIntroductionMUJIWhatisMUJI？WhatisMUJI？•SelectionOfMaterials•StreamliningProcesses•SimplifyingPackagingWhatisMUJI？IntroductionMUJIMUJIinChinaMUJIinChinaDesignconceptLocalpriceProblemsDesignconceptOthersNotuseful……LocalpriceExpensiveinChinaToosimpleCopyeasilyUnattractiveProblemsCompareUNIQLO&MUJIAnnualsaleReasonPercentageUnnecessaryexportandimport25%Rent（shoppingcenter）15%Rent（smallshopsnexttosubway）12%SolutionPriceSolutionSolutionSolutionPriceSolutionLocationSolutionSolutionStreetStoreDepartmentStoreSolutionQualitySolutionLocalizationSolutionSolutionEstablishingBrandConclusionAcompany’sOverseasdevelopmentisarduousandlengthy.Wehopethatbymakingsomechanges,MUJIcanimplementitsideaof”simpleandhigh-quality”.GivingpeopleinChinaabrandnewwayofliving.Reference无印良品为什么在中国卖得比日本贵:00:00来源:网易家居历史信息開店／閉店情報宣布将在中国降价为什么买不买都爱它？本文来源于财经网2015-07-2420:29:00凤凰财经：无印良品为何降价：在日本是低端杂货店卖到中国贵一倍官网:)