蒙牛企业英文简介

ManualofCorporateCulturecontentsIntroductionoftheCompanyTheLogoTheCompanyAimTheMissionStrategicObjectivesCorporateSpiritManagementPhilosophyDevelopmentStrategyCodeofConductofStaffFoundedin1999andheadquarteredinthecoreofChinaDairyCapitallocatingatShengleEconomicDevelopmentZoneofHelingeerCountyinHuhhot,InnerMongolia,MengniuDairy(Group)Co.,Ltd.(MengniuDairyGroup)hasatotalassetofRMB10billionand30,000employees,andtheannualproductioncapacityofdairyproductsreaches6millionmetrictons.IntroductionoftheCompanySofarMengniuDairyGrouphasestablishedover20productionbasesincludingHelinbasein15provincesofChinaandowned5majorseriesofproductswhichareliquidmilk,yogurt,icecream,drymilkandcheese,inwhichareincorporatedover200categories.Relyingonthesupremequality,Mengniu’sproductscoverallChinesemarketandareexportedtooverseassuchasAmerica,Canada,MongoliaRepublic,HongKong,MacaoandotherSoutheastAsiancountries.Targetingtothecorporatepositioningofbuildingadairyproductionandserviceenterprisewhocommitstothehealthofmankind,MengniuDairyGrouphascreatedthemiraculouslyrapiddevelopmentthatdrawstheworldwideattentioninashortperiodof10years.Bytheendof2008,thesalesrevenuehadreachedRMB23.9billionwithaCAGRof104%whichmadeMengniuthefirstdairycompanythatexceededRMB20billionsalesrevenueinChina.Themarketshareofmajorproductshadsurpassed35%;thesalesofUHTmilkhadrankedNo.1intheworldandthatofliquidmilk,yogurtandicecreamNo.1inChina;theexportvolumeandthenumberofregionsexportedtoalsohadrankedNo.1inChina.TheLogoThisisthelogoofMengniu.AthickandsolidelegantdashmetaphorizesfavorableclimateandgeographicalconditionsgrantedfromboundlessgrasslandandsoilofsurpassingfertilityofInnerMongoliawithwhichMengniuDairyGroupisendowed.TheLogoThecrescenthornsketchesanimageoffirmnessandaggressiveness,symbolizingthecorporatebeliefofbeingproactive,steadfastandenthusiastic,andthroughwhichdemonstratesthecow’snatureofenduranceandhardworking.Thelogoinwhiteandgreenemphasizesthecompany’spursuancefornatureandfreefrompollution.TheCompanyNameThecompanyname“Mengniu”inChinesefocusesonthelatterphoneticpart“Niu”(acollectivenounofoxandcow)andintendtotakeox’snatureofdiligence,persistenceanddedicationasaloftyspiritforthecompanyandremindpeople’sintimationandworshipforoxandcow.ThenameMengniualsoexplicatesthecompany’spursuanceforthetrue,thegoodandthebeautiful,whichfurtherexpectsthespiritofwillingox(servantofthepeople)tobecarriedforwardinthecompany.TheProductNameThenameofMengniu(“Meng”meansInnerMongolia)indicatesthatthefreshmilkisproducedbycattlefromInnerMongolia.Theprocessesfromforagegrasstheyeattofreshmilktheyproduceallrelyontheadvantageofuniquenaturalresourcewithwhichanoutstandingdairybrandisduetoemerge.TheCompanyAimProvidegoodandqualifieddairyfoodforeveryconsumerforthepurposeofhis/herphysicalandpsychologicalhealth.TheMission·FoundanoutstandingandinternationallycompetitiveenterpriseforChina.·Buildatime-honoredandworld-famousbrandfortheChinesenation.·Performserviceforpromotingconsumers’healthlevel.·Provideanarenaforemployeestorealizetheirvalueoflife.StrategicObjectivesMengniushallmakeunceasingeffortstoexplore,unswervinglyadheretotheprincipleofscientificwayofdevelopment,exerttoinnovate,andintegrateworldwideresourcestobecomeaworldleadingdairymakerCorporateSpirit·Uniteinallsincerityanddedication;·havethecouragetostruggleagainsttremendousodds;·learnandinnovate;·pursueexcellency;·advancewiththetimes;·renderservicetothenationEssenceofCorporateCultureHonorcredibility:weshallkeepgoodfaithandincrediblewithgovernment,partners,clientsandconsumers;alsoweseekhonestybetweenthehigherlevelandtheirsubordinatesandthatofstaff.Self-reflection:trytotranscendourselvesbyreflectingfaultsonourown.PrinciplesofTalentUseOpen,JustandImpartialPeoplewithbothtalentandvirtuecanbecomehighlyregarded;Peoplewithvirtue,yetlackingintalent,canbetrainedforuse;Peoplewithtalent,yetlackinginvirtue,shouldberestrictedinuse;Peoplewithneithertalentnorvirtueshouldneverbeused.CommitmentsProvidenaturalandhygienicdairyproductsandpropagateconceptofhealthforconsumers.Achievewin-winandcommondevelopmentforclients.Takefullresponsibilityandmakelong-termreturnforshareholders.Trainstaffandhelpthemsucceed.Operatebusinessaccordingtolaw,invigoratedairyindustryandprosperdairyfarmers,protectenvironmentandreturntothepublic.·Achieveaunifiedmindbycorporateculture.·Standardizehumannaturebyregulations.·Fulfilleminentsuccessbyestablishinganhonorablebrand.ManagementPhilosophyService,Coordination,Guidelines,Supervision,PerformanceTest·Service:thesuperiorsservetheirsubordinates;officesservethegrassrootunits;thepreviousworkingprocessservesthenext;staffsserveclientsandconsumers.·Coordination:tocoordinaterelationsbetweenthecompanyandgovernmentaswellasotherunits,departmentandotherdepartments,employeeandotheremployees.ManagementPolicy·Guidelines:toprovideguidanceonthewholeaswellasonprofession,guideascoachinsteadofathlete,andavoidskip-levelinterview.·Supervision:toconstantlysuperviseandexaminesubordinatingdepartmentandstaffomni-directionally.·PerformanceTest:toomni-directionallyasses