A照明公司发展战略研究

华中科技大学硕士学位论文A照明公司发展战略研究姓名：陈险峰申请学位级别：硕士专业：工商管理指导教师：马士华20040419IWTOA(CPM)AA(EFE)AA(IFE)AA(TOWS)(BCG)A(QSPM)AAAIIAbstractWiththesteadyimprovementofourmarkereconomysystemandthecomingchallengesofWTOEntrance,howtoscientificallyanalyzetheexternalenvironmentandinternalconditionofcompanyanddeterminetherightdevelopmentstrategyissignificantforstateownedEnterprises.ThispaperappliesthemoderntheoryofcompanystrategymanagementwithqualitativeanalysisandquantitativeanalysistostudyALighting’sdevelopmentstrategy.Firstly,thestrengthandweaknessofALighting’smaincompetitorsareanalyzedwiththetoolofCPMcomparedtoALighting,andtheexternalenvironmentofALightingisanalyzedandevaluatedbythetoolofEFE,whichisthecapabilityofALighting’sutilizeexternalopportunityandavoidexternalthreat.Secondly,usingthetoolofIFEtoanalyzeALighting’scapabilityinsupplychainmanagement,technology,marketingmanagementandfinancialmanagementetc.,whichshowsALighting’sstrengthandweakness.Andthen,basedontheanalysisofALighting’sexternalenvironmentandinternalcondition,usingthetoolsofTOWS,BCGandLargeStrategytoproposeALighting’svariedstrategyprojects.UsingthetoolofQSPMtoevaluatestrategyprojectsanddeterminethefinalstrategyproject,whichisbuildingthenetworkbrandandtheproducts’varietyandseries.Finally,anumberofcautionaresupplementedtotheendofthispaper.Themoststrikingfeatureofthispaperisitscohesionoftheoreticalrationaleandpracticalinsights.Itisahealthyguidetothedevelopmentandausefulreferenceforthemanagementprocess.ItisthemainpurposeofthispapertoanswerthemostoutstandingandurgentquestionswhichareputforwardduringthetransferofALighting'sbusiness-model.Keywords:developmentstrategyexternalenvironmentinternalcondition111.11.21.2.1(Strategy)(Strategos)[1]195421962”[2]1[3]2[4]3[5]4[6]132345[7]1.2.2120506020302019654701976197980198019852090[8][9]28019885121.31.3.1A[10][11]16234567891011121314[12]1.3.2[13]A(CPM)(EFE)A(IFE)AA7(TOWS)(BCG)A(QSPM)AAA11()1182A2.1AAA200231915.318.51642002A1886[14]A198120A19931996A20004AAA9A2000150020011.220022.020033.09GE900[15]2001,2.2A2000A20037A“”35“”“”200570020101500[14]AAAA“”103[16](1)(2)(3)(4)[17]3.1GDP9.2%[18]2003GDP7.8%20047%7%[19]20%7011WTOWTOWTO17000400186122WTO340453.23.2.1113GE60-80%WTOA2319994502000550200168020028002008150020%[15]414GEA5WTO13136A2002361999200020023157WTO83.2.2”[20]3-13-1161GE60-80%A220%A317AAA4AA2003A()A()A5A1000186000100%85%AA3.3GE60-80%2002GE9006004003001701006050[15]200220GE15141392A21.30.80.8[15]A(CPM)31A190.20GEAAAA25.134AA2.4531A(CPM)GEA0.2030.6030.6020.4030.600.1040.4040.4030.3030.300.1020.2020.2030.3030.300.1040.4040.4020.2030.300.1540.6040.6020.3030.450.1040.4040.4030.3020.200.2040.8040.8010.2010.200.0530.1540.2030.1520.101.003.553.602.152.45(1)432=1=(2)AGE3.4(EFE)203232A(EFE)2.95A32A(EFE)1.20%0.1030.302.0.1030.303.0.0530.154.0.1030.305.0.1540.601.WTO0.1030.302.60-80%0.1020.203.0.1530.454.0.0530.155.0.1020.201.002.95214[21][22]4.1A4.1.1“”22[23]AA10006000A23AAA12345A4.1.21234567[24]A10006000100%2485%389200A2004080603030202000AAAA[25]25AA188(2002)612344.1.326[26]AA500A12327454.1.4A100045%1004.1.5[27][28]2004130A994,395,944AA25.13410AA20031000A[14]4.2(IFE)(IFE)2841A(IFE)42.9541A(IFE)1.60.1040.402.0.0530.153.100%0.1040.404.0.0530.155.0.0530.156.0.1040.407.0.0540.208.0.1040.409.0.0510.0510.0.1020.2011.0.0520.1012.0.0520.1013.0.0520.1014.0.0520.1015.0.0510.051.002.9529551(EFE)IFE(QSPM)51[29](EFE)(IFE)(TOWS)(BCG)(IE)(QSPM)QSPMQSPM30[29](EFE)(IFE)[30]TOWSSPACEBCGIE51TOWSBCGA515.1-(TOWS)(TOWS)SOWOSTWTTOWS(SO)52ATOWSTOWS+=31–S1.62.3.100%4.5.6.7.8.–W1.2.3.4.5.6.7.-O1.20%2.3.4.5.SO1.(S1S2S3S4O3O4)2.(S1S6S7S8O5)WO1.(W1W5O2)–T1.WTO2.60-80%3.4.5.ST1.(S1S3S8T1T2T3)2.(S6T5)WT1.(W6T2)2.(W1T4)52ATOWS325.2BCGBCG53202020[31]53ABCG5253ABCG()+30+20+102.01.00.0IIIIIIIV3352A0.620180180.30+100.517220220.28+150.413170170.20+200.27100100.10+250.13000.05+301.860670673.01001000100IA()IIAIIIAIVAA345.354544.35I()()IIIIIA5.4(QSPM)[32]QSPMQSPMQSPM()()53AQSPM5.804.103653AQSPMASTASASTAS20%0.1040.4030.300.1030.3040.400.0540.2020.100.1040.4030.300.1540.6020.30WTO0.1040.4020.2060-80%0.1040.4020.200.1540.6010.150.0540.2020.100.1010.1040.4060.1040.4010.10100%0.1540.6010.150.1040.4030.300.05________0.10________0.1520.3040.600.1010.1040.400.10________0.1040.4010.100.05________2.005.804.10AS;TAS1=2=3=4375.5AAA1212313A5454AAOEM100%85%386()()6.1[33]61A3961A6.2[34]2010070%6103040063000406262[35]7(SBU)AA()()A63A4163A6.3[36][37]61A61A[38]ISO9000A426.46.4.1AA6.4.262A2004A5(1)3000(2)10002000A(3)100%622004A361000200062A()200320043000060000100%210004200070%90001800060001200020%100020003.3%20004000500100015003000500100033%10002000437()(1)(2)(3)4[39]123456[40][41][42]71A44(1)(2)71A???7-1A(EFE)(IFE)IFEEFEA4571A(IFE)(EFE)??46,47[1]MBA...1997.1[2]...1996.25[3]..,2000(4):25~27[4]...1992.52[5]...1993.86[6]...2001.11[7],...1998.68[8],..,2000(8):10~12[9]..,2000(12):18~20[10]..,2000(8):27~29[11]...1998.8~9[12]GordonGreenley.DoesStrategicPlanningImproveCompanyPerformance?LongRangePlanning,1986.19(2):106[13]...1994.5[14][15]