企业实施多元化战略的条件分析毕业论文

中南财经政法大学自学考试本科毕业生论文论文题目:企业实施多元化战略的条件分析考生姓名：专业:XXXX准考证号：XXXXXXXXXXX通讯地址：邮政编码：联系电话：日期：2013年X月X日中南财经政法大学中南财经政法大学本科毕业论文1摘要企业多元化是企业管理者对主导产业形成了很高的盈利率预期和高增长预期，急于追求战略竞争优势，增强扩展已有的资源、能力以及核心竞争力或者进入与原有行业不相关的新业务而有意识的采用的一种战略。在市场竞争日益激烈的条件下,企业要想获得生存和发展的机会，固守一个产业、提供一种产品的经营模式已经越来越不能适应形势的发展，多元化经营战略成为企业寻求未来发展的一条重要途径。中国实施市场经济的时间不长，但是中国的企业在追求卓越的过程中，也越来越多的选择了多元化战略。纵观现代企业发展史，多元化作为一种普遍的企业成长方式，在大型企业的成长中占据着重要的位置。多元化战略是目前企业热衷的战略选择，在这股多元化战略浪潮中，不少企业采取购并、联合、投资等手段向不同产业领域拓展,形成了很多多元化的大型企业集团。虽然成功的案例不少,但也有不乏失败的例子，所以不是所有进行多元化战略的企业都取得了理想的成就,也并非所有企业都能实行多元化。许多企业由于忽视了多元化战略的前提条件，盲目进行多元化，导致企业陷入进退维谷甚至万劫不复的困境。是什么原因造就了这种现象？怎样才能成功地实现多元化经营？本文针对我国企业多元化发展状况进行了分析和研究，对多元化发展战略的实施动因和实施条件进行了探讨，同时也总结了企业实施多元化战略失败的原因。并就如何实施企业多元化战略发展提出了相应的对策：多元化与一体化的选择；何时实施多元化战略；强化主导产业、降低核心竞争力的风险、增强目的性，克服盲目性。关键词：多元化实施条件企业资源中南财经政法大学本科毕业论文2AbstractEnterprisediversificationisenterprisemanagersofleadingindustryformedtheveryhighexpectationsandhighgrowthexpectations,eagertopursuestrategycompetitiveadvantage,andenhancetheextensionoftheexistingresources,abilityandcorecompetitivenessorintotheoriginalisnotrelevantindustryandnewbusinessandconsciouswithakindofstrategy.Inthemoreandmorecompetitivemarketconditions,theenterprisetogettothesurvivalanddevelopmentoftheopportunity,onaindustry,provideaproductbusinessmodelhasmoreandmorecannotadapttothedevelopmentofthesituation,diversifiedbusinessstrategyforthefuturedevelopmentoftheenterprisebecomeaimportantway.TheimplementationofChina'smarketeconomytimeisnotlong,butChinaenterpriseinthepursuitofexcellenceinprocess,alsomoreandmorechosediversificationstrategy.Throughoutmodernenterprisedevelopmenthistory,diversityasacommonenterprisewaytogrow,inthegrowthoflargeenterprisesoccupyanimportantposition.Diversificationstrategyisatpresenttheenterprisededicatedstrategicchoice,inthiswaveofdiversificationstrategy,manyenterprisestakeacquisitions,joint,investmentandothermeanstodevelopthefieldofdifferentindustries,formedalotofdiversifiedconglomerates.Althoughalotofsuccessfulcases,butalsohavetothereisnolackoffailure,sonotallexamplefordiversificationstrategyenterprisetoobtaintheidealachievement,notallenterprisecanpracticing.Manyenterprisesofneglectfordiversificationstrategycondition,blindtodiversify,leadtoenterpriseintoadilemmaoftheplightofeternityeven.Whatreasonismadeofthiskindofphenomenon?Howtosuccessfullydiversifiedmanagement?ThisarticleinviewofChina'senterprisesdiversifieddevelopmentsituationoftheanalysisandresearchofdiversification,theimplementationofthestrategyofdevelopingmotiveandimplementationconditionswerediscussed,andsummarizestheimplementationmultiplicationenterprisestrategicfailure.Andhowtocarryoutenterprisediversificationstrategydevelopmentputforwardthecorresponding中南财经政法大学本科毕业论文3countermeasures:thechoiceofpluralismandintegration;Whenimplementingthediversificationstrategy;Strengthentheleadingindustriesandreducetheriskofcorecompetitiveability,strengthenthepurpose,overcomeblindness.Keyword:Diversity；Implementationconditions；Enterpriseresources中南财经政法大学本科毕业论文4目录中文摘要..........................................................................................................1英文摘要..........................................................................................................2一．我国企业多元化经营发展状况............................................................6（一）、我国企业多元化发展进程................................................................6（二）、企业多元化经营对经济效益的影响...............................................71.优化企业发展....................................................................................72.造成企业精力分散..............................................................................73.多元化经营本身是中性的..................................................................74.不同多元化类型的影响......................................................................7二．企业实施多元化战略的动因..................................................................8（一）、提高企业价值的动因.......................................................................81.获得范围经济.....................................................................................82.获得市场力量.....................................................................................83.获得财务经济性.................................................................................8（二）、非提高企业价值的动因....................................................................91.规避税法与反垄断法.........................................................................92.寻找新的利润生长点.........................................................................9（三）、管理者的消极动机...........................................................................9三．企业多元化失败的原因.........................................................................10（一）进入行业的选择盲目性.....................................................................10（二）忽视企业核心竞争力的培育............................................................11（三）进入条件与时机不成熟.....................................................................11（四）多元化战略使企业规模膨胀速度过快.............................................12四．企业实施多元化战略的条件........................................................