Unit-Eight-Online-Shopping(Book-1)

UnitEightOnlineShopping商务英语综合教程第一册#•Haveyouevershoppedonline?•Ofonlineshoppingandtraditionalshoppingmodes,whichonedoyouprefer?#•Tocompareonlineshoppingwithtraditionalshoppingmodes;•Toknowthemeritsanddemeritsofonlineshopping;•Tofindaboutthedevelopmenttrendofonlineshopping;•Tousetheme-relatedvocabularyandexpressionsinrealsituations.#LearningPointsPartI:PartII:PartIII:PartIV:Lead-inTextATextBExerciseandquiz#•ListeningtoaBBCreportofonlineshoppingandgetreadytoanswerthefollowingquestions:1.Whyisonlineshoppingbecomingmoreandmorepopular?2.Whatdidpeopleusetoworryaboutshoppingonline?3.WhoistheonevictimofthisonlineshoppingboominUK?#Whydomoreandmorewealthybuyersnowadaysgoonlineforshopping?Canonlineshoppingreallyhelpussavealotofmoney?#•1.CulturalNotes•2.WordstoDrill•3.StructuralAnalysis•4.QuestionsforDiscussion•5.RelatedWritingTasks#•NeimanMarcus：美国内曼·马库斯百货•TheHarrisonGroup：哈里森集团•AmericanExpressPublishing：美国运通出版公司•Burberry：英国时尚经典品牌巴宝莉•Bang&Olufsen(B&O):丹麦顶级音响品牌#•luxury•affluent•quintessential•discretionary•excess•estimate•innovative•embrace•overwhelmingly•similarly#StructuralAnalysisTextA:WealthyBuyersGoOnlinetoMakeBigSavingsPartsMainideasPartOne(Para.1)Luxurybrandsandretailershavefoundtheincreaseduseoftheinternetbytheiraffluentcustomers.PartTwo(Paras.2~8)Anewresearchsuggeststhewealthyarealsousingtheinternettosavethemselvesmoney.PartThree(Paras.9~15)OtherfindingsoftheresearchshowAmericanconsumershavebecomesavvyatonlineshopping.PartFour(Paras.16~17)Afollow-upstudyismadeinresponsetotheUS.economicclimate.#1.Whatkindofproductsdoyouusuallybuyonline?Why?2.Haveyoueverboughtanyfakeproductsonline?Whatareyoursuggestionsforsafeonlineshopping?#Writeanessayofcomparisonbetweenonlineshoppingandtraditionalshoppingmodesinaround300words.#TranslationExercise:1.随着网络购物在消费领域的逐步成熟，接受并且习惯网络购物的人越来越多。2.网络购物的商品种类多，无地域限制，无时间限制，价格便宜等优势是吸引消费者的关键因素。3.权威机构的调查数据表明，网络购物的生活化趋势较明显，服装家居饰品稳坐用户购买数首位，超过半数的网民都在网上购买过服装家居饰品。#Quiz:completethefollowingsentenceswiththeproperformsofthewordsgiveninthebrackets.1.Theywerebeateninthefinal.(comprehensive)2.Theyareeachrecognizedspecialistsintheirfields.(respectively)3.Thecomplainedaboutthenoisecomingfromtheupstairsflat.(excess)4.Allourclientshavebroadlyproblemsintransportation.(similarly)5.Shehadansenseoflossafterlosingthegame.(overwhelmingly)#•CulturalNotes•WordExplanations•Assignment#MySpace:全球最大的社区交友网站YouTube:设在美国的一个视频分享网站DelaneyLundKnoxWarren:英国一家创意公司McCann-Erickson:麦肯集团InterpublicGroup:美国第二、世界第四大广告与传播集团#WordExplanations•portfolio•vindicate•homogenous•aligned•beneficiary•overarching•obilque•purport•irritating•prospective•convergence•incur•backlash•undeterred#•Whatdoesthecartoontellyouaboutonlineshoppingtoday?•Discusswithyourfriendsandtellastoryfromit.#Scriptfor“OnlineShopping”:•WithonlytwoweekstogobeforeChristmas,buyingpresentsisahighpriorityforalotofpeople.However,thisyearnotsomanypeopleareleavingtheirhomestobrowsearoundtheshops.Thesedayslotsofpeoplecandotheirshoppinginthecomfortoftheirownhomewiththehelpoftheinternet.•Onlineshoppingisbecomingmoreandmorepopularforanumberofreasons;pricesareoftenloweronline,youdon’thavetoqueueupinbusyshopsandyoucanbuyalmostanyproductimaginablewithjustafewclicksofyourmouse.•Computertrendsareoftenmale-dominatedbutthisyearwomenareexpectedtodomoreshoppingontheinternetthanmen.Itseemswomenarenowmoreattractedtotheconvenienceofonlineshoppingthantheyusedtobe.•AveragespendingonlinethisChristmasbywomenwillriseto£240(3360Yuan)comparedtotheslightlyloweraverageof£233formen,whiletheaveragespendperpersononthehighstreetisonly£197.70%ofinternetusers,maleandfemale,arenowbuyingtheirChristmasgiftsonline.#Scriptfor“OnlineShopping”:•Inthepastalotofpeoplewerereluctanttoshoponline.Manywereworriedaboutthesecurityofenteringtheircarddetailsontheinternetandthereliabilityoftheinternetbutasshoppingonlinehasbecomemorewidespread,theseworrieshavebeguntodisappear.45%ofinternetusersstilldohavesecurityworriesbutithasn’tsloweddowntheever-increasingnumbersofonlineshoppers.•OnevictimoftheonlineshoppingboomistheUKhighstreet.Christmastradingcanrepresentupto60%ofturnoverforsomestores.Manycompaniesareconcernedthatnotenoughshoppersarecomingthroughtheirdoorsintherun-uptoChristmas.Asaresulttherearelotsofspecialoffersintheshops.•MostshopstraditionallyhavesalesafterChristmasbutthisyearthebargainshavecomeearlyinanattempttolureconsumerstospend.BadnewsforthehighstreethasbecomegoodnewsforthebankbalancesofUKshoppersthisChristmas!#•HereisalistofonlinebusinessfirmsfamiliartoChinesenetizens.ChooseyourfavoriteoneandtrytonameotherfamousAmericanonlineshoppingsitesyouknow.••home.dangdang.com•••••NeimanMarcus:•anupscale,specialtyretaildepartmentstore,operatedbytheNeimanMarcusGroupintheUnitedStates.ThecompanyisheadquarteredinDallas,Texas#•TheHarrisonGroup:•anExecutiveandTechnicalSearchFirmthatfocusesitsrecruitingeffortsprimarilywithinthefollowingindustries:Pharmaceutical/Biotech,Cosmetics,ConsumerProductsandChemicals#•TheAmericanExpressPublishingCorporation:•anauthorit