家庭购买行为研究

©1994-2010ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(,230039):,,:;;:F713.52:A:167129247(2006)0220054202ResearchinFamilyPurchaseBehaviorNIKun2peng(DepartmentofSocialScience,AnhuiUniversity,Hefei230039,Anhui,China)Abstract:Thestudyoffamilypurchasebehaviorissignificantforenterprisetodeveloptheactivitiesofmarketingandsatisfytheneedsoffamilyexpenditure.Enterprisesshouldtakecorrespondingmarketingtacticsaccordingtodifferenttypesoffamiliesanddifferentstagesoffamilylifecycles.Keywords:purchasebehavior;familytype;marketing,,,,,,,,,,():,,,():,;,;,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,:2005212230:(1972-),,,4523220063()JournalofAnhuiUniversityofTechnology(SocialSciences)Vol.23,No.2March,2006©1994-2010ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:,,,,,,,,,,,,,:;;;,,,,,;,,,,,,,,,,,,,,;,,,,,(),,,,,,:,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,:[1]1[M]1:,19871[2]1[M]1:,19891[3]1[M]1:,19911[4]1[M]1:,20011[5]1[M]1:,19951()55: