国际市场营销-英文版-试题

(一)一、选择题（每空1分，共20分）1.Thepowersexercisedbyastateinrelationtoothercountriesandthesupremepowersexercisedoveritsownmembersiscalled:A)governmentpolicy.B)control.C)sovereignty.D)domestication.E)noneoftheabove.2Theidealpoliticalclimateforamultinationalfirmisonewherethereisa__________________government.A)democraticB)socialistC)dictatorialD)stable,friendlygovernmentE)bribableandcorrupt3Anawakeningofanation'speopletoprideintheircountryisbestcalled:A)democracy.B)socialism.C)fascism.D)nationalism.E)localism.4Themostseverepoliticalriskisoneof____________whereacompany'sassetsareseizedwithoutpayment.A)confiscationB)expropriationC)domesticationD)liquidationE)destruction5DuringarecentdictatorshipinChile,aUnitedFruitplantwas____________;however,theownerswerepaidabouttwentyfivepercentoftheplant'svalueascompensation.A)confiscatedB)expropriatedC)domesticatedD)liquidatedE)noneoftheabove6OvertimeBrazilwasabletotakeoverandcontrolmostforeigncoffeeplantations.Ineachcase,thegovernmentacquiredthepropertiesbydecrees,increasedinvolvementofBrazilianmanagers,andBraziliantakeoverofstockandoptions.Whichofthefollowingtermsbestdescribestheabovesituation?A)confiscationB)expropriationC)domesticationD)liquidationE)destruction7AllofthefollowingareconsideredtobeeconomicrisksofdoingabroadEXCEPT:A)exchangecontrols.B)local-contentlaws.C)importrestrictions.D)taxcontrols.E)alloftheabove.8NAFTArequires62percentofpartsandchassisofanycarscomingfrommembercountriesbeNAFTA-originated(inotherwords,therearelimitsonforeigncarsandparts).Thisprocessisareflectionofwhichofthefollowingeconomicrisksofdoingbusinessabroad?A)exchangecontrolsB)local-contentlawsC)importrestrictionsD)taxcontrolsE)pricecontrols9WhichofthefollowingproductsareNOTsubjecttopricecontrols?A)pharmaceuticalsB)foodC)gasolineD)carsE)alloftheabovearesubjecttopricecontrols10WhentheUnitedStatesboycottedtradewithCuba,thiswascalleda(n):A)technologicalsanction.B)businesssanction.C)socialsanction.D)politicalsanction.E)noneoftheabove11WhengroupsofpeopleprotestedtheWTOatarecentroundofWTOmeetingsinSeattle,these____________servednoticethatactionsoftheWTOandIMFwouldgetincreasingattentionfromthosethatareseekingaredistributionofwealthintheworld.A)PSAs(politicalandsocialactivists)B)communistsC)socialistsD)peaceniksE)consumers12_____________isanattempttoforecastpoliticalinstabilitytohelpmanagementidentifyandevaluatepoliticaleventsandtheirpotentialoncurrentandfutureinternationalbusinessdecisions.A)PolymeasurementB)PoliticalriskassessmentC)VulnerabilitymodelingD)SensitivitymodelingE)Performanceassessment13RelationsbetweengovernmentsandMNCsaregenerallypositiveiftheinvestmentdoesanyofthefollowingEXCEPT:A)providesformoredirectcontrolofalocalmarket(thusstability)bytheMNC.B)createsjobs.C)makestaxcontributions.D)transferscapital,technology,orskills.E)improvesthebalanceofpaymentsbyincreasingexports.14WhichofthefollowingisastrategythatcanbeusedbyaMNCtominimizevulnerabilityandrisk?A)expropriationB)boycottsC)jointventuresD)politicalpayoffsE)CandD15AllofthefollowingareconsideredstrategiesthatcanbeusedbyMNCstoreduceorminimizevulnerabilityandriskintheinternationalarenaEXCEPT:A)planneddomestication.B)licensing.C)expandingtheinvestmentbase.D)politicalpayoffs.E)alloftheabove.16.AllofthefollowingareargumentsthatfavorprotectionismEXCEPT:A)increaseofbusinesssize.B)maintenanceofemploymentandreductionofunemployment.C)conservationofnaturalresources.D)nationaldefense.E)alloftheabovearecorrectargumentsforprotectionism.17WhichofthefollowingregionsoftheworldusesthegreatestpercentageoftotalenergyaccordingtotheWorldEnergyConsumptionchartsshowninthetext?A)NorthAmericaB)DevelopingAsiaC)EasternEuropeD)IndustrializedAsiaE)SouthAmerica18By2050,___________willbethemostpopulaceworldregion.A)AsiaB)AfricaC)EuropeD)NorthAmericaE)LatinAmerica19AllofthefollowingareprimaryreasonsformigrationfromruraltourbanareasEXCEPT:A)desireforgreateraccesstogovernmentprotectionandabilitytospeakoutonissues.B)desireforgreateraccesstosourcesofeducation.C)desireforgreateraccesstosourcesofhealthcare.D)desireforgreateraccesstosourcesofimprovedjobopportunities.E)noneoftheaboveiscorrectanswerstothequestion.20Inordertokeepacountry'spopulationfromfalling,socialscientistsindicatethatanationneedsafertilityrateof______childrenperwoman.A)1B)1.5C)2.1D)2.8E)3.5二、填空题（每空1分，共10分）1.Cultureisasetofandsharedbymembersofasociety,whichwhenacteduponbythemembers,producethatfallswithinarangeofvariationthemembersconsiderproperandacceptable.2.Ifacountrysellsmoretoothercountriesthanitbuysfromthem,thesituationiscalledafavorable.3.Withinthebalance-of-paymentsstatement,the___________accountisarecordofallexportsandimportsofgold,increasesordecreasesin,andincreasesordecreasesintoforeigncentralbanks.4.Insteadofsellingdirectlyto,somecompaniesuseintermediariesthatassumeallownershiprisks.Suchintermediariesareknownasa5.Cultureisasetofandsharedbymembersofasociety,whichwhenacteduponbythemembers,producethatfallswithinarangeofvariationthemembersconsiderproperandacceptable.三、使用英语解释下列名词（每小题5分，共20分）1营业推广2需要3品牌4选择经销四、根据掌