中国外运华东海运有限公司发展战略研究

上海交通大学硕士学位论文中国外运华东海运有限公司发展战略研究姓名：杨湖申请学位级别：硕士专业：工商管理指导教师：徐丽群20080113MBA57MBA58MBA2WTOMBA3THERESEARCHOFSINOTRANSEASTERNSHIPPINGCO.,LTDFORDEVELOPMENTSTRATEGYABSTRACTWiththerapiddevelopmentofchinaeconomy,especiallyafterChinaenterWTO,thevolumeofinternationaltradeisrunningrapidly.Inthemeantime,theinternationalfreightforwardersupplyservicetotheinternationaltradeisincreasingquickly.SinotransEasternShippingCo.,Ltdisalargeforwarder,specializinginprovidinginternationalcontainertransportservicestoclient.WiththerapiddevelopmentofSinotransEasternShippingCo.,Ltd,wemustmakeadevelopmentstrategyforthecompany.ByresearchingandanalyzingenvironmentofSinotransEasternShippingCo.,Ltdbothinsideandoutside,makinglowcostandcentralizedstrategyforthecompany.Analyzingthecompanystructure,competitivestateofthecompanyandcompanyresource.,makingprogresstocarryoutthecompany’sstrategy.Discussinghowtooptimizethecompanystructure,strengthenhumanresourcemanagementandfoundcultureofthecompanyinordertostrengthencompany’sexecutionandmakesurethesmoothrunningtocarryoutthecompany’sstrategy.KEYWORDS:Forwarder,Bookingagent,Carrier,StrategyMBA6WTO200520061950()50MBA711.11.21.2.119973:(InternationalFederationofFreightForwardersAssociationFIATA))()1950MBA81.2.21:1()/1234567891011MBA92()34561.2.3MBA10()19491955195619566070801983311:19841152:1988322198871:1990713(:MBA11(1);(2);(3);(4)1992:;;;;()1995199619982002WTO200520035001.3MBA121.3.11.3.21.3.3;:MBA132MBA1422.12.1.1120506.4240200,1605603252381000;77:15;300047508238;6791973121974()19781992()()141998520022005MBA15()2.1.2:3()2.1.3200763023316162(40)56.4%:()27.49%MBA162.215-72200620032.5%1.0%332007830082.18320.0539.69191.3120.7%:MBA1733.119782005200641978-200543645.2183084.89.3%200110197820055200651978-20050.050000.0100000.0150000.0200000.01978198119841987199019931996199920022005102000400060008000100001200014000160001980198919911993199519971999200120032005MBA18206.414219.113%97.57619.515.5%200661978-200519782005624894618620667.8%0.87197820057200671978-20053659485494.7%4.7%050000010000001500000200000019781989199219951998200120040100002000030000400005000060000198019891991199319951997199920012003200501000020000300004000050000600001980198919911993199519971999200120032005MBA190.5200681985-2005197820022491063612.7%2002GDP1063611.6%198519.9200270323.3%15.9384.820.6%1978146262001875058.1%0.636657225835.5%0.43198520052081129110404431726881:202020003.201000020000300004000050000198519901995200020012002200320042005MBA2060001000;201;140501650TEU20052500TEU;30200133.3200723775()3070%30%70%30%3619.6%3080%(70%90%)90%--------MBA21;12003.3.11234;:;;MBA22;5();MAERSKSEALAND()MAERSKLOGISTICSMAERSKLINEAP)ACSBLCAPLLINEOOCL()NYK()10)673.3.212001EAGLE102CRCLEMBA234008000EAGLEOCEANEXEL10(MSAS)1400502;(MAERSKLOGISTICS)(IKEA)34MBA245(JUSTINTIME)(SUPPLYCHATNMANAGEMENT)(BUSINESSPROCESSREENGTNEERING)(ENTERPRISESRESOURCESPLANNG)3.4WTO200112WTOWTO:WTOWTOMBA25WTO()3.5:3.5.1WTO(APLL)(ECRE)(STG)1200416409500MBA262:3APLCMA453.5.2MBA2765%(CY-CY)3.5.31CY-CY23FOBFOB3.5.4(MBA28)3.5.51200320'40'40'H45'MSC3.50%2.50%////2.50%/Usd10Usd20Usd20Usd202.50%/Usd10Usd20Usd20Usd202.50%/Usd20Usd40Usd40Usd402.50%/Usd20Usd40Usd40Usd40MOL2.50%/Usd20Usd40Usd40Usd402.50%/Usd20Usd40Usd40Usd402.50%/Usd20Usd40Usd40Usd402.50%/Usd20Usd40Usd40Usd40HJ2.50%/Usd20Usd40Usd40Usd402.50%/Usd20Usd40Usd40Usd402.50%/Usd20Usd40Usd40Usd40INTRAASIA2.50%/Usd20Usd40Usd40Usd40MSL2.50%/Usd20Usd40Usd40Usd40CS3.50%2.50%////2.50%/Usd20Usd40Usd40Usd40()2.50%/Usd10Usd20Usd20Usd20//2.50%/Usd10Usd20Usd20Usd20CMA2.50%/Usd20Usd40Usd40Usd402.50%/Usd20Usd40Usd40Usd40(2.50%/Usd10Usd20Usd20Usd20,,2.50%/Usd20Usd40Usd40Usd40OOCL2.50%/Usd20Usd40Usd40Usd40MBA2920032200720'40'40'H45'MSC2.50%/////2.50%/////2.50%/////2.50%/////2.50%/////MOL2.50%/////USD20/40/40/40/////USD10/20/20/20/////USD30/45/45/45/////HJUSD30/45/45/45/////USD20/40/40/40/////USD30/40/40/45/////INTRAASIAUSD5/10/10/10/////MSLUSD10/20/20/20/////CS2.50%/////2.50%/////()2.50%///////2.50%/////CMA2.50%/////2.50%/////(2.50%/////,,2.50%/////OOCL2.50%/////MBA30(),12200320072006MBA310246810122002200320042005200644.14.1.1592002-2006MBA32102002-2006910112002-2006114.1.20246810122002200320042005200602468101220022003200420052006MBA33122002-200712200320062030200730132002-200705000010000015000020000025000030000035000020022005MBA3413142002-2007152002-2007141520022007200520032000210022002300240025002600270028002002200500.511.522.5320022005%MBA354.1.3200216178162004-20082007172002-20070100200300400500600700200220042006TEUTEUMBA362007182002-200720023.6420076.714.22002S09002:;S09002012345678200220032004200520062007()%MBA374.3200240:123MBA384.419200619--32006TEUTEUTEUTEU(%)1976531865933842461125143918219343076786578879654515443262374838116524908387135443889791244227528486119821658963654468989105533533462803104199118868512,3,41)2-82)0,5-83)2,3,495-77(CLP,EIR105-74)811)125-75671413)0MBA392020073200712100%20MKGPs()EDI()OracleCTS4.52102040608010012345678920079%40%22%20%13%5%MBA40222321222341%13%22%22%2%58%14%9%16%3%MBA414.6;20024200620022003200420052006232836455316202935