网上感知风险对品牌可信性与价格敏感性的调节作用研究

大连理工大学硕士学位论文网上感知风险对品牌可信性与价格敏感性的调节作用研究姓名：刘玉明申请学位级别：硕士专业：企业管理指导教师：董大海20050320://://://://://://://://://://://://://://淘宝网是淘宝网购物的导购平台,为您收集淘宝网网上购物女装,男装,手机,包包,数码,化妆品等各种热销商品的打折优惠信息,这里是您在淘宝网购物的理想助手.=16=30=50008165=50006843=1801=50006842=14=1512=1201=50012164淘宝网网上购物女装,淘宝网购物,淘宝网购物商城,淘宝网品牌女装,淘宝网上购物女装,淘宝网女装,淘宝网商城,淘宝网首页商品网上感知风险对品牌可信性与价格敏感性的调节作用研究作者：刘玉明学位授予单位：大连理工大学参考文献(57条)1.参考文献2.RiquelmeAnEmpiricalReviewofPriceBehaviorontheInternet2001(04)3.ShankarV.RangaswamyA.PusateriMOnlineMediumandCustomerPriceSensitivity19994.Edrem.Swait.LouviereTheImpactofBrandCredibilityonConsumerPriceSensitivity20025.MonroeKentBBuyers'SubjectivePerceptionsofPrice19736.中国网民消费形态研究报告7.LynchJ.ArielyDWineonline:SearchCostsAffectCompetitiononPrice,Quality,andDistribution2000(01)8.ZeithamlVConsumerPerceptionsofPrice,QualityandValue:AMeans-endModelandSynthesisofEvidence19889.LalR.SarvaryMWhenandHowistheInternetLikelyroDecreasePriceCompetition1999(04)10.DegeratruRangaswamy.JiananWuConsumerChoiceBehaviorinOnlineandTraditionalSupermarkets:theEffectsofBrandNames,Price,andOtherSearchAttributes200011.KaulA.WttinkDEmpiricalGeneralizationsAbouttheImpactofAdvertisingonPriceSensitityandPrice1995(02)12.BakosYReducingBuyerSearchCosts:ImplicationsforElectronicMarketplaces1997(12)13.庞川.薛华成对BtoC环境下影响消费者信任因素的实证研究[期刊论文]-合肥工业大学学报(自然科学版)2004(2)14.中国网上购物市场研究报告15.庞川.陈忠民.罗瑞文消费者网络信任影响因素的实证分析[期刊论文]-系统工程理论方法应用2004(4)16.FoggBJ.TsengHTheElementsofComputerCredibility199917.Corritore.Kracher.WiedenbeckOn-linetrust:Concepts,EvolvingThemes,aModel200318.朱红涛网络信任与电子商务[期刊论文]-现代情报2004(10)19.ErdemT.SwaitJBrandEquityasaSignalingPhenomenon199720.ErdemT.SwaitJBrandEquityasaSignalingPhenomenon1998(02)21.AakerDAManagingBrandEquity199122.WernerfeltBUmbrellaBrandingasaSignalofNewProductQuality:AnExampleofSignallingbyPostingaBond198823.RongChen.FengHeExaminationofBrandKnowledge,PerceivedRiskandConsumers'IntentiontoAdoptanOnlineRetailer2003(06)24.GanesanSDeterminantsofLong-termOrientationinBuyer-SellerRelationships199425.BarneyJB.HansenMBTrustworthinessasaSourceofCompetitiveAdvantage199426.SolomonRC.FloresFBuildingTrustinBusiness,Politics,Relationships,andLife200127.HendelIzerriAdverseSelectioninDurableGoodsMarkets1999(05)28.DerbaixcPerceivedRiskandRiskBelievers:anEmpiricalInvestigation198329.DowlingStaelinAModelofPerceivedRiskandIntendedRisk-handlingActivity199430.CoxDFRisk-takingandInformationHandinginConsumerBehavior196731.MitchellsAreBoomersTheirParents'AmericanDemographics1996(08)32.CunninghamScottTheMajorDimensionsofPerceived196733.MitchellBoustaniAPreliminaryInvestigationintoPre-andpost-purchaseRiskPerception1993(01)34.MitchellConsumerPerceivedRisk:ConceptualizationsandModels1999(1-2)35.StoneGronhaugPerceivedrisk:FurtherConsiderationsfortheMarketingDiscipline1993(03)36.PeterTarpeyAComparativeAnalysisofThreeConsumerDecisionStrategies1975(01)37.TRoseliusConsumerRankingofRiskReductionMethods1971(35)38.JacobyJ.LBKaplanComponentsofPerceivedrisk:aCross-Validation197439.NebaLimConsumers'PerceivedRisk:SourcesVersusConsequences2003(02)40.GerardJTellis.GaryJGaethPrice-Seeking,PriceAversion:TheImpactofInformationandLearningonConsumerChoices199041.SLJarvenpaa.MTractinsky.MVitaleConsumerTrustinanInternetStore,Informat2000(1-2)42.JacobyL.BKaplanTheComponentsofPerceivedRisk197243.BrookerAnAssessmentofanExpendedMeasureofPerceivedRisk198444.中国网民上网态度及需求研究报告45.AsatoCCatalogBizisGoodandGettingBetter1996(14)46.董大海.费宏伟基于感知转换壁垒的顾客满意与顾客忠诚关系模型200347.梅绍祖.万晓.李卫网络营销200148.小卡尔·迈克丹尼尔.罗杰·盖茨.范秀成当代市场调研200049.GoldsmithRE.LRFlynn.EBGoldsmithInnovativeConsumersandMarketMavens200350.马庆国管理统计200251.网上销售手机市场研究报告52.ChurchillGilbertAJrAParadigmforDevelopingBetterMeasuresofMarketingConstructs1979(16)53.GerbingDavidW.JamesCAndersonAnUpdatedParadigmforScaleDevelopmentIncorporatingUnidimensionalityandItsAssessment198854.PeterJPaulReliability:AReviewofPsychometricBasicsandRecentMarketingPracticees1979(16)55.KaptanRobertW.DennisPSaccuzzoPsychologicalTesting:Principles,Applications,andIssues198256.MurphyKevinR.CharlesODavidshoferPsychologicalTesting:PrinciplesandApplications198857.董大海基于顾客价值构建竞争优势的理论与方法研究[学位论文]博士2003相似文献(1条)1.期刊论文刘玉明.LIUYu-ming网上购物情形下品牌可信性对价格敏感性的影响研究-西安电子科技大学学报（社会科学版）2007,17(1)很多网上调查表明,网上购物用户的价格敏感性很高.价格敏感性高会导致商家陷入价格竞争,盈利减少.因此找到降低网上用户价格敏感性的影响因素对于厂商具有重要的意义.研究表明传统购物情形下品牌可信性可以显著降低价格敏感性,但在网络情形下,这种关系是否依然成立?到目前为止,还