大学-其他-Does-Celebrity-Endorsement-Make-a-Difference

大学优秀作文精编903197_53101071号题目要求：Title：DoesCelebrityEndorsementMakeaDifference?Directions：Yourwritingwillbebasedonthefollowingoutline1.Whatisendorsement?2.Doyouknowanysuccessfulcelebrityendorsements?3.Isassociatingwithaleadingcelebritytheeasiestwaytobuildabrand?4.Whatmightbethepopularattitudetowardscelebrityendorsements?DoesCelebrityEndorsementMakeaDifference?Theinfluenceofadvertisingonourlives,forbothchildrenandadults,haschangedovertheyears.Bigcompaniesurgentlyrequiringrelyingonadvertisementstomaketheproductsknowntoconsumers,sotheendorsementbecomesmoreandmoreprevalent.Endorsementmeansthatcelebrityasbrand'sspokespersondoesbrandcommunicationtoimprovethepopularityoftheproduct.Forexample,Nikeisasuccessfulcelebrityendorsement,whichhassuccessfulcollaborationswithMichaelJordan.Itisobviousthataleadingcelebrityisassociatedwiththeeasiestwaytobuildabrand,butitexistspotentialnegativepublicity.Forinstance,TigerWoodswasthebrand'sspokespersonofNikeever.However,hisscandalaffectsthebrandimageseriously.Inaword,weshouldhavetheapplicableattitudetowardscelebrityendorsements.First,celebritieshaveconsiderablefansandpopularity.Thus,wecanusethecelebrityauraandmakeitextendtothecompany'sbrandandproducts.Second,celebrityendorsementnotonlycanattractconsumersconcernedaboutthebrand,butalsocanquicklyestablishbrandawareness.Lastbutnotleast,weshouldchooseappropriatecelebrityasthebrand'sspokesperson,whichishelpfultoenhancebrandimage.Meanwhile,Companiesneedtoensurethequalityoftheproductandestablishasenseoftrustwithconsumers.教师评语：goodwriting