中部崛起条件下湖北旅游发展战略研究

中南民族大学硕士学位论文中部崛起条件下湖北旅游发展战略研究姓名：陈春梅申请学位级别：硕士专业：企业管理指导教师：邓辉20060501ISWOTSWOTIISWOTIIIABSTRACTNowadays,theeconomicstrengthoftheeasternpartgreatlyexceedsthatofthecentralandwesternparts.Fromtheoverall,thecentralranksthesecond.However,asthe“WesternDevelopment”strategywascarriedout,theeconomyinthewesternparthasacceleratedmarkedly,whichresultsinthe“falling”ofthecentralpart.AttheSecondSessionoftheTenthNationalPeople’sCongress,fromtheoverallnationallevel,PremierWenJiabao,onbehalfoftheCentralGovernmentandtheStateCouncil,putforwardthe“RisingoftheCentralRegion”strategywhichisfar-reachingandsignificant,andwhichmarksthatthecentralregionhasenteredanewdevelopmentperiodofstrategicopportunity.HubeiProvinceisadominantoneinthecentralpart,anditplaysanirreplaceableroleinthe“RisingoftheCentralRegion”.AndtourismplaysanimportantroleintherisingoftheHubeiProvince.Therefore,itisveryurgenttostudythetourismstrategyofHubeiprovince.WiththeSWOTanalyticmethod,thispapermadeamorecomprehensiveanalysistowardstheinternalandexternalmacro-andmicro-environmentthatHubeitouristindustryfacesunderthecircumstancesofthe“RisingoftheCentralRegion”,and,accordinglythispaperproposedthecorrespondingsuggestions.Thispaperisdividedintofivechapters.Thefirstchapterisanintroductionone.Intheintroduction,thepaperstatedthebackgroundandthesignificanceoftheresearch,andmadeasystemicintroductiontotheresearchresultsathomeandabroad.Andthenitmadeabriefstatementoftheframeworkandthemaincontentofthepaper.Thechaptertwomainlydealswiththeputtingforwardofthestrategyofthe“RisingoftheCentralRegion”andhowitinfluencesthedevelopmentoftheHubeitouristindustry.Hubeiplaysanirreplaceablestrategicandimportantroleinthestrategyofthe“RisingoftheCentralRegion”.TheCentralGovernmentandtheStateCouncilformulatedthestrategicprinciplesandpolicies,suchas:increasingtheinfrastructureandenvironmentalprotectioninputforthecentralpart,andincreasingthesupporttotheoldrevolutionarybaseareasandpoorareas.AllofthisprovidesavaluableopportunityforthedevelopmentofHubei.Andthetouristindustryisrelatedtohigh-levelandcanboostmanyotherindustries,sothestrategyofthe“RisingoftheCentralRegion”alsowillpromoteHubeitourismdevelopment,suchas:improvingtourismtransportfacilities,improvingecologicalenvironmentofthecoretouristarea,promotingtheIVtouristdevelopmentofpoverty-strickenareas,acceleratingtheconstructionofthe“WuhanCityCircle”andpromotingthetourismcooperationofthecentralregion.WiththeSWOTanalyticmethod,ChapterthreemadeananalysistowardstheobjectivefactorsthatHubeitouristindustryfacesintheinternalandexternalenvironment.Theinfluencingfactorsisinvolvedintheeconomy,politics,society,population,productsandservices,technology,markets,competition,andotherdifferentareas.Thischaptermainlyfocusesonthesystem,economic,social,industrialpolicy,industrialorganizations,businessmanagementandtourismindustriesthathaveadirectlinkconnectionwithtourismtoanalyzethestrengths,weaknesses,opportunitiesandthreats.WhenassessingthestrengthsandweaknessesoftheHubeitourismitself,andmeasuringtheopportunitiesandthreatsoftheexternalenvironment,thechapterfourofthispapermadethestrategicpositionofHubeitourismclearfromindustry,goals,image,market,spacelayout,andstrategicfocusesandmanyotheraspects.Todevelopthestrengths,hidetheweaknesses,controltheenvironmentalopportunities,andavoidthethreats,thispaperselectedthedifferentialstrategy,thefocus-collectivestrategy,thegovernment-dominantstrategy,andthestrategyofsustainabledevelopment.Moreover,onthebasisofanalyzingthecurrentdevelopingmodelofHubeitourism,thischapterproposedtheregionalintegrationmodelofHubeitourism.ThechapterfiveofthispaperpresentedthestrategicandsecuritymeasurestotheHubeitourismdevelopment.Andthischapterpointedouttheneedtoupdatethetourismconcept,tomakethegovernmentplayadominantrole,tobuildfamoustourismproducts,tostrengthenthetourismmarketing,tooptimizetheexternalenvironmentoftourism,toimprovethequalityoftourismtalentsandtocarryoutthecreativeprojectsoftourism.Fromthetheoreticalsense,thestrategicresearchwhichwasmadetowardstheHubeitourismunderthecircumstancesofthe“RisingoftheCentralRegion”isbeneficialtomakeupfortheweaknessesofHubeitourism,toexpandthefieldofthestrategicresearchintermsofthetouristindustry,toperfectthedevelopingtheoreticalsystemoftouristdisciplines.Fromthepracticalsense,thispapermadeasystemicanalysistowardsthestatequota,existingproblemsofHubeitourismdevelopmentunderthecircumstancesofthe“RisingoftheCentralRegion”.Anditmadeastudyonthestrengths,weaknesses,opportunitiesandchallengesthatHubeitourismdevelopmentisfacedwith.ThesestudiescanhelptheactualadministrativedepartmentsknowaboutthesituationoftheVtouristdevelopmentclearly,andthustheadministratorscandevelopthegoodsides,avoidthebadsides,andeventuallytheycanseizethevaluableopportunities.Keywords:RisingoftheCentralRegion,Hubeitourism,SWOTanalysis,Strategy1______2111.1202020137108.6199621.21.2.1203060Languedo-RoussillonCoastalRegion()6070701977WTO43371979WTO16191843841802664259980RevisionandUpdating,1980Nusa-Tenggara,1981Gunn1988Murphy198590EdwardInsdeep1995