亚泰集团水泥事业部发展规划研究

2002420200269ResearchofJILINYATAI(GROUP)CO.LTD.cementDept.strategicprogramF272.2Dept.programcementstrategySummaryToestablishthedevelopmentstrategyandplanistheimportantcontentofmanagementandadministrationinmodernindustryenterprises.Thevariousenterprisemustcloselycontactitsrealitywhenthestrategyisestablished,anditisstupidtolearnthepastexperienceasifitisprovedcorrect.JiLinYataiGroupcompanyLtd.isastate-ownedcompanythatconcentratesonrealestate,cementsproduction,anditismovingintootherareas.Yataicementproductionistheimportantcoreenterprisethatprovidesgroupthemostprofits,itisthebackbonecompanyofthegroup.Toremaintheleadingpositionwithinthedomesticrelativeindustry,tobeensureYataicementproductiondevelopedineffect,accordingtotherealityofYataicementproduction,weestablishthedevelopingstrategy,belowisthesummary:1.Environmentanalysis:toentirelyanalyzemarketanditsdemand,competitiveconditionandrivals,advantageandinferiorofenterprise.Toensuredevelopingstrategythedirectofitsfuture,enlargethescaleofmanufactureandmanagement,intensifytheability,taketheadvantageoftheadvancedtechnique,capital,resourceofmanpowerandproduction,improvetheportionofthemarketoccupation,tobringYataicementproductionaboutextensivedistension.Nationalpolicyindicatesthatthedemandforthecementproductionwillberisingbutnodeclining.thelaggingproductiveabilitywouldbewashedout,andtheadvancedwouldbeencouraged.Itwouldbetrendthatcemententerprisesevolvetocollectivize,large-scaleandinternationalization.2.Configurationofdemandwouldbechanged,Supplyexceeddemandisnormalinnortheastcementmarket.Yataigroupcementindustryisexcellentwithitspreponderanceofresource,technology,capital,administration.ItiscertainthatYataigroupcementindustrywouldbedevelopedwithinthefollowyears.3.Developinglocation:accordingtotheaboveanalysisandmarketforecast,wecanlocatethegoalofthestrategy,andmakethemethodofresearchdefinite.Thenweformthereasonableframeandscaleoftheproduction.ThefuturestrategyofYataigroupcementindustryistoenlargeitsscale.Bycontrollingresourceandusingadvancedtechniquesraisesitsrateofmarketoccupy.4.Overallprogramofstrategy:formthemorespecificindex,torevealsufficiencyallaspectsofthestrategy.Weformthescientificdistributionofthebranchenterprises.BellowistheconcretecontentofdevelopingplanofYataigroupcementindustryoccupy:Theproductofcementwouldberaisedto7.57milliontonsand16.8percentoftheoverallproductiveoutputofnortheasttill2005.Anditwouldberaisedto15milliontonsand34percentoftheoverallproductiveoutputofnortheasttill2010.thecementproductionconcentrateonhighgradeones.Theoutputofcementinbulkwouldbe60-70percentoftotaloutput.Thenthecostingofcementgrogwouldbereduced20percent,itmusthelpYataigroupcementindustrytobethewinnerincompetitionwiththerivals.5.Ensuremeasuresforthestrategy:tomakethestrategyproperlyoperated,wedescripttheensuremeasuresforthestrategy.Bybuildingtwonew5000t/dcementproductlineandbuildingseveralbranchfactory,theplanwouldbeactualized.ThestrategywouldbeactualizedperfectlybyreinforcingtheadvantageofYataigroupcementindustry.16.52