Business-Writing-Introduction

ContemporaryBusinessWriting•FundamentalsofModernBusinessWriting现代商务英语写作的基本原则•BusinessLetterWriting商务信函写作•ReportWriting报告写作BusinessEnglishWriting•EstablishingBusinessRelations建立贸易关系•InquiriesandRequests日常询盘•Replies回复函•DecliningaCounteroffer拒绝还盘•Orders定单•ComplaintsandClaims投诉与索赔•AdjustmentstoClaimLetters索赔复函•UrgingEstablishmentofLetterofCredit催证•InvitationsandThank-youLetters邀请函与感谢信•NotesandAnnouncements便条与通知•LettersofApplication申请信•Resume简历•RecommendationLetters推荐信EstablishingBusinessRelations建立业务关系•Establishingbusinessrelationsisthefirststepinatransaction(交易,业务)ininternationaltrade.Writingletterstonewcustomerstoestablishrelationsisacommonpracticeinbusinesscommunications.•Generalinformationaboutacompany,includingthenameandaddress,canbeobtainedthroughthefollowingchannels:1.Banks2.Chambers(会所)ofcommerce3.Advertisementinthemedia4.Commercialcounselor´s(参赞,顾问)officeinforeigncountries5.Exhibitionsandtradeaffairs•Whenyouwriteyourfirstletter,youshouldtellyourreaderhowyouobtainedhisorhernameandaddress,expressyourdesiretodobusinessandexplainwhatyouhopetobuyortosell.•一.WehaveyournameandaddressfromtheCommercialCounselor´sOfficeofyourembassyinBeijingandarenowwritingtoyoufortheestablishmentofbusinessrelations.我们从贵国驻京使馆商务参赞处得悉贵公司行名及地址，现特致函与贵公司建立业务关系。1.Wehaveobtained/cometoknow/heard/learnedyournameandaddressfromourembassyinyourcountry.2.Weoweyournameandaddress/faxnumber/postcode/businessscope/products/E-mailaddresstoChinaCouncilforthePromotionofInternationalTradeinBeijing.•二.WehavelearnedbycourtesyofMr.GreenhowthatyouareoneoftheleadingimportersofChinesechemicalsandpharmaceuticalsinyourcountry.承蒙格林豪先生介绍，我们得知你们是贵国中国化工产品和药品的主要进口商之一。例：WeunderstoodfromWorldBank/throughthecourtesyofCCPIT(ChinaCouncilforthePromotionoftheInternationalTrade)(中国国际贸易促进委员会)/ontherecommendationofAerChem,Inc./aftercontactingyourtradedelegationthatyouareoneoftheleadingimportersofChineseChemicalsandPharmaceuticalsinyourcountry.UsefulExpressions三.YourfirmhasbeenrecommendedtousbyBankofChinainBeijing.在北京的中国银行已把贵公司介绍给我们了。例：Yournamehasbeenintroduced/suggested/broughtforward/giventousbyCitibank,Shenzhenoffice.四.Wehavethepleasureofintroducingourselvestoyouasastate-operatedcorporationdealingexclusivelyinlightindustrialgoods.我们有幸自荐，我们是一家专营轻工业品的国有公司。例：Wehavethepleasuretointroducetakepleasureinintroducingtakethelibertyofintroducingavailourselvesofthisopportunitytointroduceareventuringtowritetointroducewishtointroduceourselvestoyouasastate-operatedcorporationdealinginlightindustrialgoods.五.WearethechiefcigarettepackingmaterialsexporterinAustriaandarethankfultotheChineseEmbassyinViennaforgivingyourname.我们是奥地利主要的香烟原辅材料出口商，并感谢驻维也纳的中国使馆向我们提供了你们的行名。例：Wearethankful/grateful/obliged/indebtedtotheChineseEmbassyinViennaforgivingusyournameandaddress.六.SpecializingintheexportofChinesearts&craftsgoods,weexpressourdesiretotradewithyouinthisline.我们专门经营中国工艺美术品出口，愿与贵方进行交易。例：Specializing/Beingexperienced/Havingbeenforyears/DealingexclusivelyintheexportofChinese............七.Itishopedthatbyourjointeffortswecanpromotebusinessaswellasfriendship.希望通过共同努力，我们既可促进贸易又能增进友谊。例：Itishopedthatthroughourendeavors/toourmutualbenefit/forourcommoninterestswecanpromote........Welookforwardtoyourfavorablereply.等候佳音。例：weawait/appreciate/expect/anticipate/hopetoreceiveyourfavorablereply.Weshallbegrateful/obliged/glad/thankfulifyouwillreplyatanearlydate.敬请早日答复，将不胜感激。Yourearlyreply/promptattention/immediateresponse/favorableanswerwillbehighlyappreciated.如蒙早日答复，将不胜感谢。Weawaityourfurthernewswithinterest.我们切盼你方进一步的消息。结束语SampleLettersforEstablishingBusinessRelationsDearsSirs,YournameandaddresshavebeengiventousbytheHongkong&ShanghaiBankingCorporationofJakarts.Wearenowwritingtoyoufortheestablishmentofbusinessrelations.Wehavehadnocontactwithyoutcountrybefore.Inviewofthedevelopingfriendlyrelationsbetweenourtwocountries,wewishtoascertainwhethercooperationtotheadvantageofbothourfirmscouldbeestablished.Weinviteyoutosendusdetailsandprices,possiblyalsosamples,ofsuchgoodsasyouwouldbeinterestedinselling,andweshallgladlystudythesalespossibilitiesinourmarket.Ontheotherhand,pleasefavoruswithalistofthosegoodsyouareinterestedinobtainingfromussothatwemightbeabletoquoteonsomeandgiveyouallthenecessaryinformationregardingsupplypossibilities.Yoursfaithfully,DearSirs,WeoweyournameandaddresstotheChamberofCommerce,Tokyo,whoinformedusthatyouareinthemarketforPersonalComputers.Weareoneofthelargestcomputermanufacturesinourcountryandhavebeenhandlingvariouskindsofcomputersforabout10years.Weapproachyoutodayinthehopeofestablishingbusinessrelationswithyouandexpect,byourjointefforts,toenlargeourbusinessscope.Inordertoacquaintyouwithourbusinesslines,weencloseacopyofourillustratedcataloguecoveringthemainitemssuppliableatpresent.Ifyouareinterestedinanyoftheitems,pleasetellusbyfax.We´llgiveyouourlowestquotations(报价)andtryourbesttocomply(达到)withyourrequirements.Ourcustomersarealwayssatisfiedwithourproductsandtheserviceafterthesale.Webelievethatyouwillbe,too,afterwedobusinesstogether.OurbankeristheBankofTokyo,Japan.Theycanprovideyouwithinfor