加快发展国内管理咨询的战略思考

上海交通大学硕士学位论文加快发展国内管理咨询的战略思考姓名：王燕清申请学位级别：硕士专业：国际贸易指导教师：王静刚2003.1.1ABSTRACTAfterhavingsufferedthebaptismofallkindsofadvancedelementsinknowledgeeconomy,theworldeconomyreformhasbeenintegratedintoawholepart,competitionsbetweenthecorporationshavebeentotallychanged.Asthestrengtheningofcompetitionintensityandthechangeoftraditionalcompetitivestyle,fromkerneltoextension,fromformtoessential,thestrategicroleofconsultinginthemoderncorporation’smanagementhasbeenenhancedtoanunexpectedheight.Knowledgeeconomyemphasizesthatknowledgeisanimportantpartofcapital,whichhasresultedintheemergenceof“knowledgecapital”asanewtypeofcapitalform.Asoneofthe“intangiblecapitals”,knowledgecapitalintegrateswithothertangiblecapitals,jointlyconstitutethe“managingcapital”and“corecompetency”.While,cognizing,graspingandinnovatingfortheseintangiblecapitalsandcorecompetency,maynotjustbasedonenterprisesmanyyears’experiencesonmanagement,sometimesithastobeinvirtueofconsultantsoutsideofenterprises.Accordingtostatistics,registeredconsultingbusinessesinChinahavebeen130,000,butactually,amongwhich,engaginginmanagementconsultinghavenotreached5%,moreover,firmswithsomestrengthsandfamemaybejustlessthan100inChina.ThereisstillalottomakeimprovementsinmanagementconsultingserviceinChina,anddomesticmanagementconsultingfirmsarestilltooweakandinordinate.Thekeytomakeafurtherdevelopmentinconsultingbusiness,istocontinuouslyimprovecustomermanagementserviceaswellasdomesticmanagementconsultingqualitiesandservicelevels.Asweallknow,consultingservicemakesagreatcontributiontotheeconomyofcountries,thepaperonthisthesisismeaningfulandpractical.Thepaperstartsfromtherelationshipbetweenconsultingserviceandmodernenterprisesmanagement,fixesontheresearchobjectsofmanagementconsulting,andthroughthecomparisonwithtraditionalcompetitionandmoderncompetition,emphasizesthestrategicroleofconsultinginmodernenterprisesmanagement.Next,thearticlemakesafullystrategicanalysisfromsevenaspects,includingresourceenvironment,marketsupplyanddemand,competitiveenvironment,consultingfirms’innermechanism,domesticmacroscopicaleconomyenvironment,sinoandwestexternalenvironmentcontrastanddevelopmenttrends,SWOTanalysis.Basedontheseanalyses,thepaperputsforwardsomestrategicmeasurementsonimprovingthedevelopmentofdomesticmanagementconsulting.Frommacroandmicro,themeasurementstouchingovernmentsandindustrybehaviors,andenterprisesbehaviors,suchaspolicies,brandeffects,learningstructure,personalitymanagement,informationsupplychain,green-orientedmanagementsystem.Lastly,thepapertakesSinotrustManagementConsultingFirmasanexampletomakeafulldemonstrationanalysis.Thetraitsandinnovationofthispaperliesindeeptheorygraspandownuniqueviews.Analysispartsareconcreteandatlarge,especiallyattheendofeachpart,ameaningfulandthoughtfulquestionisasked,whichisalsohelpfulforthefurtherresearchinlaterchapters.Moreover,themeasurementsarepracticalandvaluable.KEYWORDSConsulting,ManagementConsulting,Competition,Competency,Strategy15008009019505005002806008301996202562000810690IT190WTO2WTO213ØØ4ØØØ5610ISO90002-11POSLC23/4/5/67MISERPESSDSSTPS789R&D10234581920202018701914CharlesSampsonFrederickTaylorFrank&LillianGilbrethArthurDLiffleEdwardBoozArthurDLittleBoozAllen&Hamilton2020EltonMayoMaryParkerFollet195919599206060207019731978194520702080/MichaelPorter19859010ITITIT25%ITITIT1-111121390%60%19555001/31000850901415ITIT1-216ITITITMBAITIT1751751890211968%1020ITITWebIntranetInternet21222320001396827259224.25%46.11%29.64%24198877.35%9.71%9.68%199843.91%18.78%33.64%28%12%14%9%15%6%4%20001160010201010025l/3423006%1860602-12-12010201026197919798080901992209027WTO2-1BPRERPBPRERP9090(ISO)28MRPERPISOBPRMRPERPERP2.3.WTO294.303150%510%-20%330%-40%902-332(%)%(%)3522.741000340.912308804629.9184500106.56152202-233CIS(MRPERP)342-3342-335363738394041422030%1995500WTO43ITITInternetConsulting44iConsultingiInternetBPRiBPRiBPRiBPRInternetiBPRInternetiBPRBPRITITERPCRMLogisticRetailERPERPERP45ITInternetIT21SWOT46SWOTStrength1.2.3.4.5.Opportunity1.WTO2.3.4.5.Weakness1.2.3.4.5.Threat1.2.3.4.5.47:3-147:3-14831049199650()HPIBM(Accenture)(ArthurAndersen)50()HPIBM(Accenture)(ArthurAndersen)5112341000()52WTO3%40%50%4680%20%53545455123-2563,4//57583601+12EmployeestockownershipplansESOPs595960:IT61216121621996ISO14000ISO140006100ISO14001—ISO14100ISO14000ISO14001199913386ISO140011996ISO1400020004263ISO1400063641992300()(100)312001100GlobalLeadersforTomorrow34-1IT65TFT4-265TFT4-2664-34-467MBA67MBA684-5123451684-51234516923470ITWTO71[1][]2001.1[2]200112194[3][4][5]2000.10[6]1997.1[7]2001.12[8]1988.6[9]1994.12[10]200112[11]1999.9[12]IT520011[13][]IBM2000.5[14]2000.11[15]2001.1[16]20011[17]2001221172[18]WTOIT200112[19]IT2001[20]20022[21]2002.4[22]20012001.4[23]2001.9[24][25]20014[26]200010[27]20012[28]JosephSarkisGreenerManufacturingandOperationsfromDesigntoDeliveryandBack2001GreenleafPublishingLimited7374[1]20016166P17-192003117加快发展国内管理咨询的战略思考作者：王燕清学位授予单位：上海交通大学相似文献(10条)1.期刊论文孙玉兰中外管理咨询企业竞争力的比较分析-科技经济市场2009,(10)中国的管理咨询企业要想在国内、国际市场上获得一席之地,就必须努力克服自身发