090110SAP CRM 市场营销的应用介绍

SAPCRMSAPCRMLoBCustomerMobile:[phone]Email:[e-mail]nManagement©SAP2008/SAPCRM,Page21.2.SAP3.SAPCRM7.0EHP1---5ITSell-out©SAP2008/SAPCRM,Page5?…?…?ROI…?…?…?©SAP2008/SAPCRM,Page61.2.SAP3.SAPCRM7.0EHP1©SAP2008/SAPCRM,Page7SAPNetWeaver®,WebSAPCRM–SAPCRM360SAPCRM...(ROI)3/©SAP2008/SAPCRM,Page10SAPCRMCustomerMarketingAnalyticsLeadManagementCampaignManagementSegment&ListManagementMarketingResourceManagement©SAP2010/SAPCRMMarketingOverview,Page11:?:200.000.-USDCRT180.000.-USD120.000.-USD500.000.-USD:–CRMFundsMgmtCRMCampaignMgmtERPAnnualPlanningandBudgeting(external/outsideCRM)AssignFundstoCampaigns/MarketingSpendsCheckbook//CRMUploadActualsinCRMandUpdateRespectiveFundsCRMRequestmoreFundingtoadjustFundandAllocateMoneyDistributeBudgetwithintheOrganizationSetupFundPlansandCreateFundsSetuplistofFundTypesandFundsAllocationRulesprofilesERPP.RP.O.©SAP2010/SAPCRMMarketingOverview,Page14TPM-FundsTPM©SAP2010/SAPCRMMarketingOverview,Page17©SAP2008/Page18——/“”:--©SAP2008/Page1912234:CustomerMarketingAnalyticsMarketingResourceManagementLeadManagementSegment&ListManagement.CampaignManagement©SAP2010/SAPCRMMarketingOverview,Page21:©SAP2010/Page24/…RTOMRTOM©SAP2010/SAPCRMMarketingOverview,Page25©SAP2008/SAPCRM,Page26,,/©SAP2008/Page27/JensKappauf,IBUTravel&LogisticServices/V4.0.:ICCustomerMarketingAnalyticsMarketingResourceManagementCampaignManagementSegment&ListManagement./LeadManagement©SAP2010/SAPCRMMarketingOverview,Page28BACD,,©SAP2008/Page29SalesProfessionalMarketingProfessionalChannelManagerChannelPartnerICAgent:CustomerMarketingAnalyticsMarketingResourceManagementLeadManagementCampaignManagementSegment&ListManagement&MarketingAnalytics©SAP2010/SAPCRMMarketingOverview,Page31©SAP2008/SAPCRM,Page331.2.SAP3.SAPCRM7.0EHP1SAPCRM7.01MarketinganalyticsMarketingresourceandbrandManagementCampaignmanagementSegment&listmanagementCustomer&C(RTOM)POSBW-A7.20Xcelsiusdashboards©SAP2010/SAPCRMMarketingOverview,Page34.Adobe®Flex®....©SAP2010/SAPCRMMarketingOverview,Page35–/(...OutlookLotusNotes©SAP2010/SAPCRMMarketingOverview,Page37SAPCRMSAP——OpenTextivideo..().,“”.SAPCRMSAPOpenText/:POS©SAP2010/SAPCRMMarketingOverview,Page41(CCM).logo,.©SAP2010/SAPCRMMarketingOverview,Page42/–CustomersBrandManagerCMOs/SalesRep&.“”In-memorySAPTREXSAPBusinessWarehouseAccelerator©SAP2010/SAPCRMMarketingOverview,Page44XcelsiusDashboards:ROI.::::©SAP2010/SAPCRMMarketingOverview,Page45©SAP2008/SAPCRMMarketingOverview,Page46©SAP2007/Page46SAPCRM:MarketingPMF=66541SAPCRM:MarketingSolutionOverview–Detailed=49412SAPCRM:MarketingSolutionBriefs=6721SAPCRM:MarketingOne-Pager=50106SAPCRM:CustomerReferences!?~language=EN&_template=*_na_default!Mobile:[phone]Email:[e-mail]nManagementCopyright2010SAPAGAllRightsReservedNopartofthispublicationmaybereproducedortransmittedinanyformorforanypurposewithouttheexpresspermissionofSAPAG.Theinformationcontainedhereinmaybechangedwithoutpriornotice.SomesoftwareproductsmarketedbySAPAGanditsdistributorscontainproprietarysoftwarecomponentsofothersoftwarevendors.SAP,R/3,xApps,xApp,SAPNetWeaver,Duet,SAPBusinessByDesign,ByDesign,EdgeandotherSAPproductsandservicesmentionedhereinaswellastheirrespectivelogosaretrademarksorregisteredtrademarksofSAPAGinGermanyandinseveralothercountriesallovertheworld.Allotherproductandservicenamesmentionedandassociatedlogosdisplayedarethetrademarksoftheirrespectivecompanies.Datacontainedinthisdocumentservesinformationalpurposesonly.Nationalproductspecificationsmayvary.TheinformationinthisdocumentisproprietarytoSAP.Nopartofthisdocumentmaybereproduced,copied,ortransmittedinanyformorforanypurposewithouttheexpresspriorwrittenpermissionofSAPAG.ThisdocumentisapreliminaryversionandnotsubjecttoyourlicenseagreementoranyotheragreementwithSAP.Thisdocumentcontainsonlyintendedstrategies,developments,andfunctionalitiesoftheSAP®productandisnotintendedtobebindinguponSAPtoanyparticularcourseofbusiness,productstrategy,and/ordevelopment.PleasenotethatthisdocumentissubjecttochangeandmaybechangedbySAPatanytimewithoutnotice.SAPassumesnoresponsibilityforerrorsoromissionsinthisdocument.SAPdoesnotwarranttheaccuracyorcompletenessoftheinformation,text,graphics,links,orotheritemscontainedwithinthismaterial.Thisdocumentisprovidedwithoutawarrantyofanykind,eitherexpressorimplied,includingbutnotlimitedtotheimpliedwarrantiesofmerchantability,fitnessforaparticularpurpose,ornon-infringement.SAPshallhaven