发展动态创新能力提升企业竞争优势探析

上海交通大学硕士学位论文发展动态创新能力提升企业竞争优势探析姓名：黄良裕申请学位级别：硕士专业：工商管理指导教师：董正英2008011321RESEARCHONDEVELOPINGDYNAMICINNOVATIONCAPABILITYTOIMPROVECOMPETITIVEADVANTAGEOFENTERPRISEABSTRACT21stcenturyisthegenerationofknowledgeeconomy.Itexposestotechnologyrevolution,globalization,informationtechnology,knowledgeexplosionandworldflat.Nevertheless,thisfastchangingenvironmentiscausinguncertainstabilityforenterprisestomakeprogressadvancement.Itthereforebecomesagreatconcerntobusinesscommunity,academicinstitutesandgovernmenttotackleissuesonhowenterprisescouldcontinuetoincreaseitscompetitivenessadvantageunderthiskindofturbulentcompetitiveenvironment.Thisarticlestartsbystudyingenterprisescompetitiveness,itsdynamiccapability;itsdevelopmentofdynamicinnovationcapabilityanditscurrentenvironment.Theaimistoelaboratecurrenttrendsinthebusinessenvironmentthatresultsinthedevelopmentofenterprisecompetitiveabilitythroughtheoryfoundationandguidelines.Thenextstepistoanalyzethedynamicinnovationelementsfromthebackgroundoftheknowledgeeconomy.Throughthestudy,itcandesignanenterprisecompetitivebusinessmodelbasedondynamicinnovationcapabilityofenterprise.Thisbusinessmodelcouldprovidefindingsandguidelinestoenhanceenterprisedynamicinnovationcapabilitywhichwillincreasesitsbusinesscompetitiveness.Inthelastpartofarticle,theauthoruseshisownestablishedcompany“E-ComDigitalInternationalPteLtd”asacasestudyofhowtomaintainenterprisecompetitivenesstocontinuedevelopingtomeettoday’sdemand,toillustratetheindustryreferencevalueandthepracticalsignificanceoftheenterprisescompetitivebusinessmodelthatisdesignedinthisarticle.Inthelastchapterofthearticle,itsummarizestheachievementandtheinsufficiency.Italsoindicatestheforecasttofurtherstudythecontentandthedirectiontothistopic.KEYWORDS:dynamicinnovationcapability,competitiveadvantages,corecompetences,dynamiccorecompetences,competitivemodel2007125200712520080110MBA1CarlyFiorina200421MBA21.11.1.12080CustomersCompetitionChange3C212080MBA320901.1.2MBA4H.IgorAnsoff19781.1.3200599.3%200120041061.05%200420012.534.4%12001-2004200420032002200101-04(%)27326319423817987416967661.05132192.036853.726852.421908.018826.095.76135823.5102530.492529.186604.156.83127685.790619.272864.463246.5101.896426.54501.33371.42644.3143.0311784.78795.87097.75923.898.945232.14441.94322.94273.122.442005200614MBA551.2MBA61.31.3.11.3.2MBA7MBA82080Competence-basedCompetitionResourceIntangibleresourceCompetenceCorecompetenceCapabilitySkillInnovation2.12.1.1CoreCompetence1990C.KPrahaladGaryHamelTheCoreCompetenceoftheCorporation2.1.2MBA9(1)(2)(3)(4)(5)(6)2.1.3MBA10MBA112124x7724212.2(Teece)1994IntegrateBuildReconfigure(Ability)2090MBA122.3[]20051MBA132.4Innovation1912JASchumpeterinnovationinventioncreative2.4.1123452.4.2MBA142.4.32.4.42.5MBA15MBA163.12090,1996OECD(knowledgebasedeconomy)3.2,,,MBA173.33.4MBA1823/MBA193.53.5.13.5.25/4MBA20///3.5.3EfficiencyInnovationEvolutionaryInnovationRevolutionaryInnovation---------------------------------------6MBA213.5.4CISCOJohnChambers73.5.5ARobertA.Burgelman2004MBA222090200783.5.6213.5.7MBA233.5.8PeterF.DruckerGoogle3.5.9MBA2420059MBA253.5.10LitmusTest101019981010MBA2621.2.3./?4.5.6.7.8.9.10./@Wireless@SGWi-Fihotspot2006121900200795000512Kbps2006620152015685500025000260600***()512kbpsPacNet512KSGD$24.561,000kbpsSingNet1000kbpsSGD$30.523,000kbpsSingNet3000kbpsSGD$40.716,000kbpsSingNet6000kbpsSGD$50.90PacNet6000SGD$59.926,000kbpsStarHubMaxOnline(6Mbps)SGD$47.9410,000kbpsSingNet10MbpsSGD$69.29PacNet12,000SGD$69.5512,000kbpsStarHubMaxOnlinePremium(12Mbps)SGD$73.1930,000kbpsPacNet30,000SGD$124.12100,000kbpsStarHubMaxOnline(100Mbps)SGD$111.71)78,69590,499104,074119,685137,638455,307523,603602,143692,465796,334534,002614,102706,217812,150933,972702,6341,208,8111,983,3553,159,5194,935,719/30%/370,991546,874806,8721,191,5011,760,907/331,643661,9371,176,4831,968,0183,174,81120%66,329132,387235,297393,604634,962265,315529,550941,1871,574,4152,539,84921.45%29.05%34