哈尔滨节庆旅游及其发展策略研究

--哈尔滨理工大学毕业设计题目：哈尔滨节庆旅游及其发展策略研究院、系：经济管理学院旅游管理系姓名：指导教师：系主任：哈尔滨理工大学学士学位论文-I哈尔滨节庆旅游及其发展策略研究摘要节庆活动自古有之，但是关于节庆活动对旅游所带来的强大影响和带动作用，学术界尤其是我国国内的研究才刚刚起步，目前在此方面的深入研究多借鉴国外的相关研究成果和经验。节庆活动是市民对城市历史的年复一年的认同，是挖掘地方历史文化、创造城市特色的一个有显著成效的手段。本文通过对哈尔滨节庆旅游活动实例中遇到的问题和经验进行总结，希望能对哈尔滨节庆旅游产业发展产生帮助。随着现代文明的不断推进，完善的市政设施，便捷的交通网络，先进的信息技术，舒适的居住环境，都为旅游节庆活动创造了理想的发展基础。只要我们重视研究旅游节庆活动的特点，掌握旅游节庆活动策划和规划的系统方法,认真学习国外的成功经验，一定可以将我国的节庆活动越办越好,带来更大的经济连动效益和社会效益,使之成为地方经济发展和社会发展的催化剂和助推器。文章共分为五部分，主要内容包括绪论、节庆旅游的产生与发展、节庆旅游概述、哈尔滨节庆旅游现状及存在问题、哈尔滨节庆旅游发展策略、哈尔滨国际啤酒节案例研究。关键词节庆；节庆旅游；策略；哈尔滨哈尔滨理工大学学士学位论文-IIResearchonStrategiesofHarbinFestivalTourismandDevelopmentAbstractThefestivalactivityhasproducedforalongtime,buttheactivityaboutthefestivaltheformidableinfluenceandtheimpetusfunctionwhichbroughttothetraveling,theacademiccirclesourcountrydomesticresearchonlythenjuststartsinparticular,atpresentthoroughlystudiesthemulti-modelsoverseascorrelationresearchresultsandtheexperienceinthisaspect.Thefestivalactivityistheresidenttothecityhistoryyearafteryearapproval,isexcavatestheplacehistoryculture,createsthecitycharacteristictohavetheremarkableresultthemethod.ThisarticlethroughcelebratesthequestionandtheexperiencetotheHarbinfestivalwhichinthetravelingactivityexamplemeetscarriesonthesummary,hopedcancelebratethetravelingindustrydevelopmenttotheHarbinfestivaltohavethehelp.Alongwiththemoderncivilizationunceasingadvancement,theconsummationmunicipaladministrationfacility,theconvenienttransportationnetwork,theadvancedletteranxioustechnology,thecomfortableenvironment,alltheactivityforthetravelingfestivaltocreatetheidealdevelopmentfoundation.Solongaswetaketostudythetravelingfestivaltoactivecharacteristic,graspsthetravelingfestivaltoactivitytoplanwiththeplansystemapproach,earnestlystudiestheoverseassuccessexperience,certainlymayourcountryfestivalactivitymoretomanagewell,bringsthebiggereconomicalgearingbenefitandthesocialefficiency,causesittobecomethecatalystandtheauxiliaryboosterwhichtheplaceeconomydevelopmentandthesocietydevelops.Thethesisisdividedintofiveparts.Themaincontentintroduction，FestivalTourismproductionandthedevelopment,theFestivalTourismoutline,thedomesticandforeignliteraturesummarizes,theHarbinFestivalTourism哈尔滨理工大学学士学位论文-IIIpresentsituationandtheexistencequestion,theHarbinFestivalTourismgeneraldevelopmentstrategy,theHarbininternationalbeerfestivaldevelopmentcountermeasure.KeywordsFestival；FestivalTourism；Planning；Harbin哈尔滨理工大学学士学位论文-IV目录摘要..................................................................................................................IAbstract..............................................................................................................II第1章绪论........................................................................................................11.1研究背景...................................................................................................11.2研究意义...................................................................................................11.3国内外节庆旅游研究综述.......................................................................21.3.1国外研究综述....................................................................................21.3.2国内研究综述....................................................................................31.4研究方法及内容.......................................................................................51.4.1研究方法............................................................................................51.4.2研究内容............................................................................................6第2章节庆旅游概述........................................................................................72.1节庆旅游的产生与发展...........................................................................72.2节庆旅游的定义.......................................................................................72.3节庆旅游的分类.......................................................................................82.4节庆旅游的特点.......................................................................................92.4.1时间性与周期性................................................................................92.4.2核心的稳定性....................................................................................92.4.3综合性..............................................................................................102.4.4地方性..............................................................................................102.4.5参与性..............................................................................................102.5节庆旅游影响.........................................................................................10第3章哈尔滨节庆旅游现状及存在问题......................................................133.1哈尔滨概况.............................................................................................133.2哈尔滨旅游发展概况.............................................................................133.3哈尔滨主要节庆活动.............................................................................153.3.1中国·哈尔