您好,欢迎访问三七文档
OutletMarketResearch奥特莱斯市场分析(WorkingDraft)May20112011.6TableofContents内容•ShanghaiProjects上海项目–OrientFoxtown东方Foxtown–QingpuOutlets青浦奥特莱斯–FlorentiaVillage佛罗伦萨小镇–VincentLoCentreVincentLo中心•SuzhouProjects苏州项目–HeShunOutlets和顺奥特莱斯–StageOutletsStage奥特莱斯•AdditionalInformation其他–FlorentiaVillage–JingjinFashionOutlet(Wuqing,Tianjin)–佛罗伦萨小镇-京津名品奥特莱斯(天津武清)ShanghaiProjects上海项目1.OrientFoxtown东方Foxtown5885YexinRoadXinbangTown,Songjiang松江新浜镇叶新路58852.QingpuOutlets青浦奥特莱斯2888HuqingpingRoadZhaoxiangTown,Qingpu青浦赵巷镇2888沪青平路3.FlorentiaVillage佛罗伦萨小镇筹建4.VincentLoCentreVincentLo中心筹建123OrientFoxtownGeneralInformationProjectName项目名称OrientFoxtownUsages用途零售、奥特莱斯和娱乐RetailoutletandentertainmentDateofOperation开业时间2006Address地址松江新浜镇叶新路58855885YexinRoad,XinbangTown,Songjiang,ShanghaiTotalLandArea建筑面积13万㎡,130,000sqmTotalGrossLeasableArea可租用面积6.7万㎡,67,500sqmCarParkCount停车位1,600个Operator项目所有人西尔维奥·塔尔基尼/Foxtown(瑞士)SilvioTarchini/Foxtown(Switzerland)OwnershipStructure股权结构30%的东方企业国际有限公司(SH:600278)70%Tarchini集团(私人拥有从瑞士合作)30%OrientEnterpriseInternationalLtd(SH:600278)70%TarchiniGroup(privatelyownedcofromSwitzerland)Website网址距离市中心30分钟车程,30minutesUsageofnearbyprojects周边项目零售业,RetailOrientFoxtownFinancialInformation财务信息2009Turnover待确认,TBD2010Turnover营业额RMB3亿元,RMB300millionTenant&PositioningInformation租户和定位信息TotalTenantCount组合数80家门店、50家名品、2间餐厅80stores,50+brands,2restaurantsOutletPositioning定位国内外名品、餐饮和剧院Accessibleinternationalandlocalbrands,2foodandbeverageoutletsandatheaterAdditionalInformation其他信息•RumorsFoxtownmayceaseoperationsinthenearfutureduetounderperformance•传闻FOXTOWN因业绩不佳可能在不久的将来停止运营•FoxtownenteredintolitigationoverbrandingrightswithanotherChineseretailerthatisusingtheFoxtownbrandnamewithmultiplelocationsinShanghai•FOXTOWN诉讼另一个中国的零售商,其正在上海多个地点在使用的FOXTOWN品牌名称FoxtownprovidesafreeshuttlebusfromdowntownShanghai•FOXTOWN提供了从上海中心城区免费穿梭巴士•3Findoorshoppingmallformat3F采用室内购物方式•2010RevenueFigures2010年业绩数字Adidas(1F250sqm):RMB500,000/mo阿迪达斯(1F250平方米):人民币50万元/月Belle(1Fshoeboutique370sqm):RMB200,000/mo百丽(1F370平方米):人民币20万元/月Crocs(1F140sqm):RMB140,000/moCrocs(1F140平方米):人民币14万/月Esprit(700sqm):RMB1,000,000/moEsprit(1F700平方米):人民币100万/月•Estimatedtraffic预计交易量:weekday3,000perday平日3000笔,weekend+5,000perday周末5000笔以上OrientFoxtownLeasingInformation其他信息LeasingInformation最新信息Rentalbase出租基础按营业额比例TurnoveronlyAverageterm平均租期待确定TBDAskingrent租金15%Managementfee管理费待确定TBDEstimatedoccupancyrate预计入驻率70%Samplebrands品牌AdidasBelleCrocsEspritGuyLarocheElenaMiroPierreCardinFlorintenoZumaTroisPommesAmericanTouristerKappaLiNingLottoGiovanniBianchiPumaNewBalanceTheNorthFaceAdidasKidsColumbiaEQ:IQSteveMaddenJaguarLacosteLevi’sSamsoniteOrientFoxtownPhotosOrientFoxtownFloorPlanFoxtown楼层图(1FDesign)QingpuOutlets青浦奥特莱斯GeneralInformation概况ProjectName项目名称青浦奥特莱斯QingpuOutletsUsages用途零售与娱乐设施RetailoutletandentertainmentDateofOperation开业年份2006Address地址青浦赵巷镇2888沪青平路2888HuqingpingRoad,ZhaoxiangTown,QingpuTotalLandArea占地面积16万㎡160,000sqmTotalGrossLeasableArea营业面积12万㎡120,000sqmCarParkCount停车位地面1200个地下500个,1,200/500(aboveground/belowground)Operator所有人上海百联集团(SH:600631)ShanghaiBailianGroup(SH:600631)(informationtobeverified:operatorisGordonBrown)OwnershipStructure股份结构上海百联集团(SH:600631),香港九龙仓集团也是合伙人ShanghaiBailianGroup(SH:600631)(informationtobeverified:WharffromHKisalsoco-owner)WebsiteProximitytoDowntown距离市中心车程30分钟,30minutesUsageofnearbyprojects周边项目零售商店(大型钢厂),家居出口,工业Retailoutlet(megamills),homefurnishingoutlet,industrialQingpuOutlets青浦奥特莱斯FinancialInformation财务信息2009Turnover2009年业绩人民币11.4亿RMB1.14billion2010Turnover2010年业绩人民币16亿RMB1.60billion2010GrossProfit2010年毛利人民币1.46亿RMB146millionQ12011Turnover人民币5.02亿RMB502millionTenant&PositioningInformation品牌定位TotalTenantCount品牌组合280以上品牌数+280brandsOutletPositioning品牌定位A类:国际一线名品SectionA:internationaldesignerbrandsB类:国际名品和国内名牌SectionB:accessibleinternational/localbrandsC类:餐饮和特殊业态SectionC:F&BoperatorsAdditionalInformation其他信息•ThesuccessoftheQingpuOutletshasinspiredotherpartiestodevelopsupplementoutlet-typeretailprojectsforaccessories,apparelandhomefurnishingsnearby.青浦奥特莱斯的成功激发了其他配套项目的发展,尤其是周边的服装和家具零售业。•Extendedvicinitydevelopmentsareprimarilyindustrialusage附近发展的项目主要是工业型。•BailiangrantedrightstooperateretailatShanghaiDisneylandandwillincludeoutlet百联集团在上海迪士尼乐园被授予经营权的内容包括零售和奥特莱斯。QingpuOutlets青浦奥特莱斯AdditionalInformation(cont’d)其他相关信息•Averagecustomerspendin2010:RMB717(y-o-y+16.2%)•Customers:80%fromShanghai,20%fromJiangsuandZhejiangprovinces•Averagedailycartraffic:1,500•Averagedailycartrafficonweekends:6,000+•Averagedailycartrafficonpublicholidays:8,000+•In2010:CoachandZegnarevenues+RMB50million•BrandsexpectedtogenerateRMB100millionormoreinrevenuesin2011:Coach•BrandsexpectedtogenerateRMB50millionormoreinrevenuesin2011:Zegna,Nike,Burberry,PoloRalphLauren•EachbrandoperatesitsowncashierwithtransparencyprovidedtoBailian•Averageconcessionaryrateestimatedtobe8%•2010年顾客平均花费:717元(按年升16.2%)客户:80%来自上海,20%来自江苏和浙江两省平均每日汽车流量:1500辆•周末平均每日汽车流量:6000辆以上•公众假期的平均每日汽车流量:8000以上2010年:coach和杰尼亚年收入在5000万元以上2011年预计将产生1亿元人民币以上收入的品牌是:coach2011预估收入在5000万以上的品牌:杰尼亚,
本文标题:奥特莱斯市场分析
链接地址:https://www.777doc.com/doc-5370760 .html