高一英语牛津译林版M4U1Reading课件

A:警惕高空坠物B:小心地雷C:高处危险D:战争空投，反战宣传A:prenatalandpostnatalcare优生优育B:thegreatpowerofunion团结力量大C:Laid-off下岗再就业D:universalizationofcompulsoryeducation普及义务教育PracticeA:拒绝迷信活动B:禁止拍照C:保护水资源D:关爱动物A:茶叶故乡，茶文化B:保护水资源C:绿化中国，防沙种树D:一个中国，祖国统一Protectwater,Protectourselves.Canyouthinkaboutagoodsloganforthead?Afterlistening,pleaseanswerthethreequestionsinPartA.1)Whatdoadvertisementstrytopersuadepeopletodo?2)WhatdoesPSAsstandfor?3)WhatdoPSAsaimtodo?Tobuyaproductorserviceorbelieveinanidea.Publicserviceadvertisements.Toteachusandhelpusleadbetterlives.PleasereadthearticlecarefullyandtrytocompletetheexercisesinPartC1andC2.1Whereareadvertisementsusuallyfound?2WhatarethemajordistinctionbetweencommercialadvertisementsandPSAs?Theyaremostcommonlyfoundinnewspapersandmagazines,onbillboards,theInternet,radioandTV.Acommercialadvertisementisonewhichsomeonehadpaidfortopromoteaproductorservice,whileaPSAisoftenplacedforfree,andisintendedtoeducatepeopleaboutissueswhichaffectpublicwelfare.TypesofadsSimilaritiesDifferencesExamplesPlacesfoundMethodsusedPurposeCostCAsPSAsBillboardsNewspapersmagazines,theinternet,radioandtelevisionPersuasivelanguage,exitingimagesTopromoteaproductorserviceToeducatepeopleabouthealth,safetyorotherissuesNeedtobepaidforareoftenplacedforfree“Bright–teethfightsbadhealth”“yestolife,notodrugs”3Whyaresomeoftheadscleveraccordingtothearticle?4WhendidChinabeginanationwidepublicserviceadvertisingcampaign?5WhyshouldwefollowtheadviceinPSAs?Becausealthoughtheadsdonotlie,theydonottellyouthecompletetruth.In1996.Becausetheyaremeanttobehelpful,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.1Advertisementsarefoundinmanyplaces.3PSAsareonlyfoundinnewspapersandonTV.2Alladvertisementstellthecompletetruth.4PSAsandcommercialadsusesomeofthesamemethods.5Commercialadsoftengiveusvaluableinformationabouthowtoliveourlives.6AnadwarningpeopleagainstsmokingisanexampleofaPSA.DecidewhethertheyaretrueorfalsenotonlyNotallPSAsTFFTFTCarefulReading..Whatisanad?Include3.__________adsandPSAs.Provide4.___________anduse5___________languageandinterestingimages.Encouragepeopletobuyaproductor6.__________orbelieveinanidea.7_____?MaynottellyouthecompletetruthTrynotto8________thetrickWhatisaPSA?MeantoteachusHelpus9._____betterlives.Besmartaboutwhatwebelieve,and10.___________ads.Title1.__________Adsarean2.__________partofourlives.informationpersuasivecommercialfallforleadimportantbesmartaboutAdvertisementsserviceDoesanadtellthecompletetruthIntroductionofsubject（para1)Supportingdetails(para2-4)Conclusion(para5)Readingstrategy:readingexpositorywritingActivity:(debate)AdvantagesDisadvantagesMakelifecolorfulIncreasethecostofproductsEnlargeourfieldofvisionUnhealthadspollutecultureStimulateconsumption（刺激消费）UntrueadscheatconsumersSpreadinformation&knowledgeCompletewithotherstoseewhoissuperiorOpennewmarket,promotingcompetitions&distribution……Hedonism（享乐主义）,moneyworship……Advertisements,whichoftenusep_____languageande______images,playanimportantp_____ofourlives.Therearetwomaint_____ofadvertisements.Oneiscalledc______advertisements,whicharemeanttop______aproductors____.Buttheydon’ttellc_____thec____truth.AnotheroneiscalledPSAs,whichusea______ando_____imagesandc____language,areoftenplacedforf____.Theyd____withmanysociali____,whichoftenaffectpublicw______.ersuasivexcitingartypesommercialromoteerviceustomersompletettractiveriginalreativereeealssueselfareSummaryHomework:1Writeacompositionabouttheadvantagesanddisadvantagesofads.2Previewfornextclass.