认知偏差及对战略决策的影响

200812ScienceandTechnologyManagementResearch2008No112:2008-02-25,:2008-05-22:(CR0723):1000-7695(2008)12-0332-03,,(,610039):,,,:;;;:C934:A1,,(),[1],,,,,,,[2],,,,,,,,2,,,,,,[3],,,211H1A1,[1],,,,,,,,,,,,(1),[4],,,,(),,:1),2),(),,,,3),,4),(CEO)(2),,[5],,,,;,,©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(3),,,RichardRoll[6],,,,,,,,,,,,,(4),,,,,,,,:,,,,,,,,212,(),[7],,,,,,,,,,,,,,,,,,,(1),,,,,,,,,,,,LG2006,,,,LG,,,,60%,LG,,,,(2),,,,,2090,,,,[4],,,(3),,,,,,,,,2090,,,,,,,,,,,,,56,;,;,,,,,,,(4),,,,,,,,,333©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:[1].[M].:,2001.[2],.[J].,2004(2):195-201.[3].[M].2.:,2004.[4]C.W.L.,G.R..[M].:,2005.[5]STAWBM.TheEscalationofCommitmenttoaCourseofAction[].AcademyofManagementReview,1981(6):577-587.[6]ROLLR.TheHubrisHypothesesofCorporateTakeovers[J].Jour2nalofBusiness,1986:59.[7].[M].:,2004.:,,,(:)(339):[1],.[J].,2006(2):79-81.[2].[J].,2005(3):43-46.[3]RICHARDCMY,JIANCHENGGUAN,KITFAIPUN,etal.Anauditoftechnologicalinnovationcapabilitiesinchinesefirms:someempiricalfindingsinBeijing,China[J].ResearchPolicy.2004,9:1124-1140.[4]CARBONARAN.Innovationprocesseswithingeographicalclusters:acognitiveapproach[J]1Technovation:2004(24):17-28.[5]SIMONINBL.AmbiguityandtheProcessofKnowledgeTransferinStrategicAlliances[J].StrategicManagementJournal,1999,20:595-623.[6],.[J].,2004(4):41.[7].[J].,2006(4):7-11.[8],.[J].,2004(2):37-40.:(1975-),,,,;(1958-),,,,,;(1975-),,,,;(1976-),,,,,(:)433©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.