我国中小服装企业发展研究

上海交通大学硕士学位论文我国中小服装企业发展研究姓名：冯伟申请学位级别：硕士专业：工商管理指导教师：邹礼瑞20080601,,,RESEARCHONDEVELOPMENTOFCHINA’SSMALLANDMEDIUMGARMENTENTERPRISESABSTRACTTextileandgarmentindustryisthetraditionalpillarindustryinChina.ThegarmentsectorismainlycomposedofSmallandMediumGarmentEnterprises(abbreviatedasSMGEs),whichhaveplayedtheimportantroleinbothpromotingthedevelopmentofeconomyandmaintainingsocialorder.InternationallyChinahasbecomeasignificantexportcountryinthisfield.However,recentlytherisingofcost,theappreciationofRMBandtherecurrenceoftradeandnon-tradebarriersinternationally,challengethesurvivaloftheseSMGEs.Undersuchcircumstances,thethesiswillstudyhowSMGEsfindsuitablewaystotakethechallengesandadapttothenewenvironment.ThethesisfirstlyanalyzesthedevelopmentofSMGEsinbothdevelopedanddevelopingcountries,understandstheyachievedthedevelopmentbasedontheirindividualcharacteristicsandspecificsituations,andthenmakesthestudyondynamicmechanismofSMGEsfromtheviewofdemand,governmentpolicyandtheapplicationofadvancedequipment.SecondlythethesisintroducesthesituationonChina’sSMGEsfromtheaspectofquantity,geographicdistribution,employment,output,etc,andconcludesthatChina’sSMGEsarestrongattheprocessing/manufacture,weakatthedesignandmarketing/brandingoftheproducts.Inthefollowing,thethesismakestheresearchonthedevelopmentofSMGEsintypicalnationsasItaly,JapanandKorea,andtriestoobtainsomeinspirationsandenlightenmentsonChina’sSMGEs.Finallyonthebasisoftheaboveresearch,theauthorprovidessomesuggestionsonthedevelopmentofChina’sSMGEsbyvirtueofthesmilingcurve.KEYWORDS:garmentindustry,smilingcurve,productinnovation2008040820080408:20080408MBA-1-,OEMOEM20071.12006,17062,20051530%,,7330%[1],,GDP1.1.1GDPMBA-2-GDP3.63%3.86%4.23%4.86%5.33%0.00%1.00%2.00%3.00%4.00%5.00%6.00%20002003200420052006GDP120002006GDP:20061.1.2,2003100070%[1]17300[1]1.1.32003519.16198016.8330.819%[2],20012005,19%2004,19%[2],,MBA-3-4054034855196227939511150144002004006008001000120014001600199819992000200120022003200420052006219982006:20061.21.2.120063.3%20076.85%2008“”7.15743022157.187.177.16[3][3]3%,1%,2%6%,,,3%[2],,,,MBA-4-1.2.22003,,17%13%2006914,13%11%[3],,,,,3%5%,20063.7%,5.69%[2],1.2.3,,,200020059.43%200710%[3]1.2.4,WTOWTO,,4%,,32.8%[4],,,,,,WTO,,,,MBA-5-,,,1.2.5,,,,,,,:,,20,,70%,2.6%,,100[4],,,1,,,,200280%70%60%[4]1.3,,,,,,,,,,MBA-6-,,:,,,MBA-7-2.12.1.1701[6]7030-MBA-8-2[6]OEM7019772070OEM802.1.2,,,,3[7]40006001805010576%75806%75%--GSPEBAMBA-9---OEM2.22.2.1(Clusters)[10]MBA-10-,,4[12]20300+2.2.2,,,,,,200500090SPASPASPASPA2.2.3MBA-11-,,,,,,,2.2.45[12]1551941MBA-12-2.32.3.1764102005137%192%7500911100810020051863%1495%2005637%645%2005312%[7]2080209020011534.4%2.3.3CADCAMCAPP-COMPUTERAIDEDPROCESPLANNINGPDMERP,,,OEMODMOBM2.41992[14],,MBA-14-3MBA-15-2.5MBA-16-3.1,,,::(19491956)[16]1949,,,,,,:(19571978)[16],:1979[16],,MBA-17-,,,,,20011211200511WTO10015%[13]20071%6%1/4“”3.23.2.11200311,,,,,,,,,[16]MBA-18-1()20003002000300()30,0003,00030,0003,000()40,0004,00040,0004,0002003245807971796919973%[17]0.10%39.40%60.50%420052007112006127061432612.75%2007111125.5239%6[13]2007MBA-19-2,,,;,;,,5070%80%,20062638208415041124735[13]26.38%20.84%15.04%11.24%26.50%5:20063WTOMBA-20-200720159[13]77.7687.7298.42118.33147.98170.02201.59050100150200250200120022003200420052006200762001-2007:2007200711153012%25.03%580%2006[13]200630.10%142003100070%,,MBA-21-4.80%7.65%8.84%8.34%13.28%14.48%15.02%0.00%2.00%4.00%6.00%8.00%10.00%12.00%14.00%16.00%198019851990199520002004200571980-2005:2006,,,,,,,,,,,,3.2.2,,,,,,,,,,,,MBA-22-,1979,,,,[16],WTO,,,,,[16]200111,,,,,,,200311“”,,,“”201050%70000/[3]MBA-23-3.2.3,OEM,,,,,OEM,,8,,,,,,,,,MBA-24-,,,,22.8422.422.840.8[19],,3.2.4719558019781990MBA-25-20042000100OEMOEMOEM,,,,,,,,,,,,,,,MBA-26-3.3,,,,,MBA-27-4.1,,,,,2070,,30,:,,,,,;,,,,,,,8(BENETTON)[20](BENETTON),1965,20,,OEM,,,,,,ODMOBMODM,,2005000,57OBM,,,,;,,30,,,35,80%-90%MBA-28-,,,,,,,OEMOEM,,OEMODM(exclusiveODM),(OBM),100100,,,;,,,4.2,,OEMODM,OBM2050,,;2060,,OEM;2070,,,,,OEM,2080,,,OEMMBA-29-2()()19505,000(246%)110(248%)196021,000(141%)155(190%)197061,000(89%)175(150%)1980123,000(57%)139(127%)1997100,000(31%)88(84%)199890,000(30%)84(80%):(2002):2090,,,SPA,9SPA-[21]2090GAP90SPAFASTRETAILINGUNIQLO2001400041852000828%2001942002,,,,,,,,,,,;,,,OEM80,,,MBA-30-4.31910,2060,,,2070,:;;;,,208090,,,,,,90,OEMODM,OBM[21]2000,,,,010002000300040005000600070008000900019811985199519961997199819992000200191981-2001:MBA-31-R&DR&D348%,105%,4.4,,1,,,,,5070%IT2,R&D,MBA-32-3,MBA-33-,,,5.1,105.1.1OEM+MBA-34-5.1.2CADCAM10%ERP,,(CAD),CAM-XOMPUTERAIDEDMANUFACTUEPDM(PRODUCTDATEMANAGEMENT),,,,CMD(COMPUTERMARKETDEPARTMENT),ERP,SCM,,,,,5.2MBA-35-11ODMOEMODMEDOEMODMODMODM5.2.1,,,,,5.2.2,MBA-36-,,,,,,,5.3,,,,,,,,:,,,,,125.3.1MBA-37-5.3.2,,,,,,,MBA-38-,,,,,MBA-39-[1]2006[2]2006[3]-2005[4]JacquelinePeltier,TheFTAResistsProtectionism,TextileAsia,BusinessPressLtdMay/2005[5]2005[6]KayserWSung,,AsiaintheTextileWorldBusinessPressLtd,2004,Vol1&2[7]OEMOBM[J]20039[8]2007[9]MichaelPorterCompetitiveStrategy:TechniquesforAnalyzingI