我国连锁零售业战略分析及发展趋势

上海交通大学硕士学位论文我国连锁零售业战略分析及发展趋势姓名：范黎申请学位级别：硕士专业：工商管理指导教师：仲健心20050612Wal-Mart500THEDEVELOPMENTTRENDANDSTRATEGICANALYSISOFCHAINRETAILTRADEINCHINAABSTRACTWorldeconomicsofnewcenturyisglobalizationeconomics,andthedevelopmentofchainsupermarketindustryistheimportanteventofmarketeconomics.Ithaschangedthetraditionalwayoftheworkandlifeforthepeople.Sowecansayitistherevolutionoftheoldretailtrade.Amongthose,thesuccessofWal-Martisthemostremarkable.WiththeentryofWTO,foreigninvestorswillflowinthechainretailtradeofChinawithadvancedexperiencesandamplecapitals.HowtodevelopchainretailtradeinChinaisverynecessaryandchallenging.Sothisarticlewillbefocusedonthishottopicandtriestofindtheproperstrategy.Thisarticlehasdonetheextensiveresearchesinchainretailtrade.Thefirstandsecondchapteraremostlyconcernedwiththeeconomicscharactersandstrategicanalysisofchainretailtrade,particularlycomparingwiththeoldindustry.Inthethirdchapter,theauthorinvestigatesthedevelopmenttrendofchainretailtrade.ItwasintendedtodemonstrateexpansionstrategywasonlychoicetowhenfacingwiththefiercecompetitionfromforeignBigGuy.Wecanstudytheirexperiences,adopttheirstrongpointsandcastawaytheweakinordertobridgethegapbeforebeinggotoutofthegame.Thefourthchaptergeneralizedtheprincipleanddevelopmenttacticofthechainretailtradeofourcountrytryingtofindthespecialties.Here,wecanclearlyunderstandstrategy-skillfulchoosingstoreaddress,dealingwithdistributioncenter,achievementglobalizationofpurchaseandsalesandsoon.StrongerandLargerGroupistheonlywaytocompetewiththeforeignretailenterprises.KEYWORDS:,developmenttrend,competitionstrategy,overallcostleader,chainretailindustry2005582005582005583560%3530%10%MBA111202004129.3%0.4%100090%61.10%200456.5%200453950200310.21050216.3%21.6214.186.7114:()1-120035-1015%10%10%10%535%GDPMBA263.224.910.21.760.626.511.11.859.128.310.81.857.529.910.42.25731.19.62.30%20%40%60%80%100%20002001200220032004111120002004FIGURE1-1DifferentStyleDevelopmentTrendofChainRetailTradefrom2000to200420035002004496839%20043041649%258035%8127%20002.920049.349.73041-112212MBA36::;;;11101.2.1;(1)(2)-.;1.2.2MBA4(1)(2)()(3)(4)(5)()():1.2.3:(RC)(FC)(VC)(Company-ownedchainstore)(Franchisechainstore)20045000200331.3%,200346.9%50505035%5014%200430155.3%50%MBA52004676.2Wal-mart28522.86%.MBA62121121Wal-mart200420442004Wal-mart76.330.5%Wal-mart2004180Wal-martWal-mart30Wal-mart2004Carrefour622004162.4Carrefour100868200424200463.64,14%3-5640102004304390082813.5%10%8%4%5000800037%40%800010%Wal-martCarrefourCarrefour1100Wal-martMBA7Carrefour.21220041-21004.81004.117%49.73041219972004FIGURE1-2AverageIncreasingTrendofTop100Chainretailcompaniesfrom1997to2004200420031-3MBA81320002004FIGURE1-3ComparingSalesIncreasingofTop100ChainRetailCompanieswithRetailIncreasingofSocialConsumablefrom2000to20041-420002.9%20049.3%1419992004FIGURE1-4AbsoluteandRelativeIncreasingTrendofTop100ChainRetailCompaniesfrom1999to2004MBA920042001-200320041-51520012004FIGURE1-5SalesandStoreIncreasingTrendofTop100ChainRetailCompaniesfrom2001to20042004047Tesco1.421.350%044222.211MBA10:2MBA113222()()MBA12EOS()POS()-Wal-martWal-martWal-mart2.23122-1MBA1321FIGURE2-1TradeChargeDifferenceBetweennormalRetailandChainRetailCompany2323112-2MBA1422FIGURE2-2CompetenceAnalysisofChainRetailTrade216200m25000m22000m26000m21200m216200m29000m21200m21985%15480100100150MBA15805055010040050471500500000/1500/300/2-3MBA1610%30%60%M03120926023FIGURE2-3FactorofMakingDifferentChoiceaboutSupermarket32004736272004870027.9MBA1741%10%20044970539509.21%70%2-424FIGURE2-4CompetitiveStatusofChainRetailTrade2-5MBA180100002000030000400005000060000200020012002200320042520002004FIGURE2-5SalesVolumeofTop100ChainRetailCompaniesfrom2000to2004=+---5MBA196MBA2026FIGURE2-6CompetenceAnalysisofChainRetailTrade2-623212--3MBA2124241:1(overallcostleadship)MBA222(differentiation)3focus:242:12341234MBA23:1234:243MBA242441-3;;Wal-martWal-mart-605-50000600Wal-martWal-martWal-martWal-mart20041211142400MBA25MBA2631311202112MBA273122570602004442005101520041631995106216200510100MBA28Wal-martWal-mart32321Wal-MartWal-Mart.1945,,.1992Wal-Mart46%199132%501991Wal-Mart40019945Wal-Mart1993673.41181992Sears1995Wal-Mart93619952002Wal-Mart500500Wal-Mart20042003Wal-Mart2586.8Wal-MartWal-Mart322Wal-MartMBA29Wal-MartWal-MartWal-MartWal-MartWal-Mart1Wal-MartWal-Mart()()()Wal-MartCIFRAASDAWal-MartWal-MartWal-MartWal-MartWal-MartWal-Mart199821(WertKauf)(EverydayLowPrices)2Wal-MartWal-Mart1962Wal-MartWal-Mart198520Wal-Mart2080(Metropolitanareas)80Wal-Mart25000(towns)801983Wal-MartWal-Mart1970Wal-Mart(distributioncenter)Wal-MartWal-MartMBA30Wal-mart31FIGURE3-1ExpansioninDifferentStatesaboutWal-martWal-MartWal-Mart(3-1)(1)19621971Wal-Mart(2)19711981Wal-MartWal-Mart11(3)1982198811(4)19891994Wal-Mart3199119921991199319921994149(5)1995199619951996Wal-MartWal-Mart19911991199519961998Wal-MartWal-MartWal-MartWal-MartWal-Mart2005Wal-Mart120130Wal-MartWal-Mart199620042044Wal-Mart104376330123422650494945423529262323222019151311519961995199419931992199119901989198819871986198519841983198219811971MBA31Wal-MartW