中国动漫产业的市场分析与竞争分析

430074430074217020037002000200020011602003441500[1](P41)12006860020085001200728%16035020090010019852008198520082010312003-2008200850070%80%20901993199619965722007100000221993-200711170200020022000143%2004200291.5%2005200496.1%2006200592.54%20042133030313510GDP1%3GDP3GDP2008300020085002500103060%23543032×30×360×60%=207000220580.0012350001801000[2](P72)20005000GDP7.9%2430%[3](P134)GDP510GDP1%GDP8%2008GDP102009-2018200850016%)112009-2018GDPGDP2009327081.73270.85802690.82010353248.43532.5672.82859.72011381509.43815.1780.53034.62012412030.24120.3805.43314.92013444992.64449.9934.33515.62014480592.04805.91083.83802.12015509427.55094.31256.23838.12016550181.75501.81456.24045.62017594196.25942.01689.24252.82018641731.96417.31959.54457.8220071010%3500018010180222008-2017200818011169200918012.1167.9201018013.3166.7201118014.6165.4201218016164201318017.6162.4201418019.3160.8201518021.2158.9201618023.3156.8201718025.6154.55-10SWOTM80%20042228500020.1%43.6385%90%5060%29%11%44ShinobuPrice,CartoonsfromAnotherPlanet:JapaneseAnimationasCross-culturecommunication2002SWOT133SWOTSW1.2.3.4.5.1.2.3.4.5.OSOWO1.2.3.4.1.2.3.1.2.3.4.TSTWT1.2.3.4.443.72491%3.3892.84078%2.2153.33481%2.7013.11475%2.336-4.02179%-3.117-3.21277%-2.473-2.75665%-1.791-2.34569%-1.6183.31283%2.7492.67474%1.9792.15363%1.3563.11283%2.552-3.01081%-2.438-2.63365%-1.712-2.18764%-1.399-3.42179%-2.703125%1%200779%86%200751%[4](P32)14112001.51806500070%1023490%[5]M1M220-353M445046M5M[1][J]20062[2][J]20096[3][J]20102[4][J]20077[5][][M]1998TheMarketAnalysisandCompetitiveAnalysisofChineseAnimationIndustryWangChunxiChengWenjuan(SchoolofPublicAdministration,ZhongnanUniversityofEconomicsandLaw,Wuhan430060,China)(SchoolofBusinessAdministration,ZhongnanUniversityofEconomicsandLaw,Wuhan430074,China)Abstract:ThedevelopmentofChineseanimationindustryisbasedoncertainpolitical,economic,social,andtechnol-ogicalenvironment.Thismacro-environmenthasthefavorableconditionsforthedevelopmentofanimationindustry,butalsomadesomeconstraintsinmanyaspects.Seetromthemicroview,theChineseanimationindustryhassomecompetitiveadvantagesandcompetitiveopportunities,butalsofacesmanyproblemsandthreats.Throughthemarketanalysisandcom-petitiveanalysisofchineseanimationindustry,thisarticlewillproposethestrategiesandmeasureswhichcanacceleratethedevelopmentofChineseanimationindustry.Keywords:AnimationIndustry;MarketAnalysis;CompetitiveAnalysis