江苏纵横软件有限公司发展战略研究

上海交通大学硕士学位论文江苏纵横软件有限公司发展战略研究姓名：庄宇申请学位级别：硕士专业：工商管理指导教师：邹礼瑞20050612ZHITZHPESTSWOTZHITSoftware(Solution)(Service)3SRESEARCHINDEVELOPMENTSTRATEGYOFJIANGSUTONGMACSOFTWARECO.,LTD.ABSTRACTJiangsuTongmacSoftwareCo.,Ltd.(hereaftercalledZHCompany)isanITcompanyspecializedinthefieldofsoftwaredeveloping,systemintegrationandITtraining.Duetotheever-increasingcompetitioninthismarket,thecompanyisnowfacedwithseriouschallenges.Usingthetheoriesmethodofmanagement,thisthesishasresearchedinthestrategiesandcounterplansforthedevelopmentofthecompany.Basedonthepresentmanagementconditions,organizationalstructureandproblemsfordevelopment,thisthesisfirstlystudiedtheadvantagesanddisadvantagesofZHcompany.Laterbyexternalenvironmentresearch,includingsoftwareindustry,relatedpoliciesofgovernment,andopportunitiescreativebysocialdevelopment,thisthesismadeanalysisontheopportunitiesandthreatsthatZHCompanyhasencounterwith.Finally,usinganalyzingmethodsasPEST,MichaelPorter’sfivecompetitiveforces,SWOT,corecompetencyandcompetitivestrategyselection,thisthesisproposedthesystematicideasofthedevelopmentstrategyofZHCompany.Theresearchofthisthesisconcludesthatduetothefiercecompetitioninthefieldofsystemintegration,decreasingprofitrate,andthelackofcorecompetence,ZHcompanyshouldgraduallycarryoutitsstrategicchangefromIntegrationtoSoftware,establishingitsleadingroleinthee-governmentsoftwareandeducationsoftware,andapplyingthe3SstrategyasSoftware,SolutionanService.Atthesametime,itputforwardthesolutionforthestrategicrevolutionbyimprovingthebusinessmanagementandbusinessstructure,strengtheningthetechniqueinnovationanddevelopingthenewproducts.Itisalsoimportanttosetuptheconceptofpeoplefirstandprevailingserviceaswellastostrengthencompetitioncooperationandestablishthestrategicalliance.KEYWORDS:software,corecompetency,strategy1PrefaceITindustryhasbecomeoneofthekeysectorsformaintainingsustainedeconomicgrowthinmanycountries.Asthemostdynamic,mostintelligenceintensiveaswellasthefastestdevelopingsectorinITindustry,softwareindustryhasbecomeanewgrowthpointofthenationaleconomiesandoneofthefocalpointsofmanygovernments.Thedevelopmentofsoftwareindustryhasgreatsignificancetothepoliticalsituationandthefutureofthecountry.Softwareindustrywillbecomeoneoftheemergingindustrieswiththelargestindustrialscalesandthebroadestprospectsinthe21stcentury.WithChina’ssuccessfulentranceintoWTO,moreandmoremulti-nationalcorporationsareconsideringChinaasoneofthetopkeyareasoftheircompetitivestrategies.Chinesesoftwareenterpriseshavebeenforcedtoparticipateininternationalcompetition.Asamemberofsoftwareindustry,theauthorisevenmoreconcernedwiththedevelopmentorsurvivalofthesesoftwareenterprisesafterfinishingtheIMBAcourseinJiaotongUniversity.Therefore,theauthorchooseshiscompany,JiangsuTonmacSoftwareCo.,Ltd.hereaftercalledZHCompanyasthesubject.Usingcompetitiveadvantagesandcompetitivestrategiestheoriesasguidance,opportunities-threatsandstrengths-weaknessesanalysisandotherusefultoolsasmethods,theauthormadeexternalenvironmentresearchforthedevelopmentofsoftwareindustriesaswellasinternalstructureanalysisonZHCompany.Baseduponresearchandanalysis,theauthorproposedintegratedideasofthedevelopmentstrategyofZHCompany,andsummedupthecompany’scompetitivestrategyandpolicies.TheresearchfindingisofdirectguidingsignificancetoZHCompanyandofconsiderablehelptoworkinthefuture.Also,theauthorhopesthethesiswillbeofreferenceorhelptothedevelopmentofothersoftwarecompaniesinChina.200558200558200558MBA11.11.198820001310%14%IDC1999200415.1%20059500[1]20%2.2003399.6200215.8%2004200819.5%2003399.6MBA22008975.731.5%15.3%19.6%[2]90[3]3.ZH200049000IT5000ZHIT[4]12ZHMBA3ZH1.2ZHZHPESTZHSWOTZHMBA4PESTSWOT2.1PESTPEST(PoliticsEconomySocietyandTechnology)PoliticsEconomySociety:Technology:,.()PESTMBA52.22-12-11MBA62345ZHZHMBA72.3SWOTSWOTSWOT1234SWOTZHMBA82.4199012123MBA945ZHZHZH2.52-21MBA102-223MBA11ZHZHMBA12ZH3.1ZHZH2000490001988199720002001ISO90012000ZHITZHRainingDataSPLELinuxWebServermailserverMBA133.2ZHZH3-13-1ZHITZHMBA14ZH3.3ZHZH200311ZHIT20033-13-1ZH2003IT1665233472323725100322345954397100ZH2Internet/Intranet3-2200364%2033-23-342003V3.0ZHWebMBA153-2ZH20033-2ZH20032ZH172%39%PC110,000463,0001,088,000MBA16ISO900120009000223%54%13ITIT5%7%ITofficeITIT3.4ZH17%28%65%3-3MBA17ITZHZH22003399.6ZH166ZH3IBMOracleSPAZH442403-43-4ZHMBA1856ZHMBA19ZHZH4.11CCID4-12003399.6200214.3%31.5%15.3%19.6%4-12000-200420002001200220032004230285350400479%30.723.922.814.319.8CCID42MBA204-21996-2001199819992000200117.421.073.885.9%12.611.932.130.135.944.89.215.8%26.125.54.05.584.7110.2147.0183.9%61.362.663.964.5138.0176.0230.0285.0%23.227.530.723.9CCID22003100MBA21200290%[5]3ITIDC()IT2004IT2004IT24.4200319.922.1%ITITAPTECH20.2%(5.9%)13%[6]IDCITIT30.4%70%APTECHITITMBA22APTECH4.2200062418184-3184.3ITIT60425MBA23IT4-3181820001016820001027200121420017121111112001724200172535200182918CCIDMBA244.412l9992000gov.cn145240020001100110020012002200WTO53003.COMITMBA254.5ZH1LinkageTechnologyCo.,Ltd19975GICINTELSOFTBANK2300ITCISCOCISCOHPIBMEMCSUNORACLESYBASEBEAMBA26HP2003ICP4200095%CISCOCCIE421