BEC高级口语真题答案

【剑桥BEC真题集第二辑】TEST1A.客户关系：让客户感到受到重视的重要性B.公司发展：控制公司扩张的重要性C.营销：如何确保公司的代理商始终保持高效率PART2A.Customerrelations:theimportanceofmakingcustomersfeelvalued.Inmyopinion,maintaininggoodcustomerrelationsisofvitalimportancetoabusiness.Ifnot,youmayhavenowaytosellyourproductsorservicestocustomers.Then,thereisnochanceforyoutomakemoney.Inordertoestablishgoodrelationswithyourcustomers,youshouldmakecustomersfeelvalued.Thereareanumberofwaystomakethemfeelvalued.Firstly,youshouldhaveafriendlyattitudetowardthemandshowrespectforthem.Fromtimetotime,askthemfortheiropinionsandsuggestionsforimprovementofyourproductsorservices.Secondly,providethemwithgoodafter-saleservice.Whentheyrunintosomeproblemsordifficulties,offerthemwithhelpassoonaspossible.Whensomethinghasgonewrongwithyourproductstheyhavepurchased,sendyourtechniciansassoonaspossible.B.Companygrowth:theimportancetoacompanyofcontrollingexpansionAsweknow,everycompanynowadaysseeksforgrowthanddevelopmentinordertosurviveinthehighlycompetitiveworld.Butwehavetorememberthatexpansionshouldbemadeinacontrolledmanner,because,ifnot,seriousproblemswillbebroughtabout,orevenworse,agreatthreatwillbecausedtothesurvivalofthecompany.Forinstance,adepartmentstoreinourcityusedtobeveryprosperousbeforeitsoughtforexpansion.Afewyearsago,itbeganestablishingbranchstoresinothercitiesthroughouttheprovince.Withinaperiodoftwoyears,scoresofbrancheshadbeensepupinandoutsidetheprovince.Atfirst,businesswasokayandeverythingwentwell.Then,someproblemsbegantooccurduetolackoffundsandskilledmanagerialstaff.Acoupleofyearslater,thedepartmentstoresimplywentbankrupt.Thisisalessonforustolearn.C.Marketing:howtoensurethatagentsmaintainahighlevelofeffectivenesswhenrepresentingacompany.Asweallknow,signinganagencyagreementwithafirmisacustomarypracticeinmarketing.Inordertoensuretheymaintainsahighlevelofeffectiveness,Ithink,firstlymakeanattractiveencouragementprogram,thatis,tosetupcleartargetfortheagent.Iftheagentreachesthesettarget,adecentrearedwillbeoffered.Ifhefailstodoso,hewillnotgetthecommission.Second,checkandsupervisetheprocessorprogressofthemarketingcampaignlaunchedbyyouragent.Ifsomethinghasgonewrong,immediatelycorrectit.Ifyouragentrunsintodifficulties,youshouldofferahandwithoutanydelay.Inotherwords,letyouragentknowthatheistrustedandheisnotworkingalone.PART3A.Ourcompanyisplanningtointroduceasuggestionschemesoastoencouragestaffmembersatalllevelstocontributeideasandsuggestions.Doyouhaveanyideasastothewaysofsettingupsuchaschemesothatallstaffcanmakecontributions?B.Ihaveheardofthat.Ithinkthisisquitegoodforthefuturedevelopmentofourcompany.Asforwaysofsettingupsuchascheme,thefirststepcometomymindistogetagroupofpeopletogethertoorganizeacommittee.Themajortaskforthemistodrawupsomestaffmembers.A.That’ssoundsgood.Butwhodoyouthinkshouldbechosenasthememberofthecommittee?Theheadofeachdepartment,orsomeprofessionalpeoplefromoutside?B.Somedepartmentleaderscanbeincluded,butnoteveryoneofthem.Wemayselectacoupleofseniorconsultantsofourcompanytobeputonthecommittee.Andordinarystaffmembersshouldalsoberepresentedinthecommittee,sothatvoicesfromshopfloorscanheard.A.Yeah.Ithinkeachdepartmentmayprepareaboxforcollectingideasandtheboxshouldbeputataplacewhereallstaffcanhaveaneasyaccess.Aspecialcolumncanbecreatedonthecompany’swebsiteforideacollectionsinceinternetisalmostavailableforallstaffmembers.B.Asfortheevaluationofsuggestions,ofcourseitisthecommitteethatwillhavethefinalsay.Thecommitteeissupposedtodrawupspecificstandardsforthesakeofevaluating,quantitativeandfinancialstandards,forinstance.A.Youareright.Andspecificrewardsshouldbealsobeannouncedtoallmembersofstaffsoastoencouragethemtooffervaluablesuggestions….【剑桥BEC真题集第二辑】TEST2A.沟通技能：给录用的员工培训外语的重要性B.广告：如何选择合适的机构处理公司公告C.财政：如何决定公司是否上市PART2A.Communicationskills:theimportanceofforeignlanguagetrainingforselectedemployees.Inmyopinion,itisveryimportanttoprovideselectedemployeeswithforeignlanguagetraining.Asweallknow,globalizationbringsmanychancesofinternationalbusinesscooperation.Employeesarelikelytodealwithforeigncustomersorclients,ortravelabroadonbusiness,soagoodcommandofforeignlanguagesisimportant.Therefore,inordertohelpemployeestoaccomplishtheirtask,foreignlanguagetrainingshouldbeoffered,especiallytothoseselectedoneswhoinvolveintheinternationalmarket,sothattheycanshoulderuptheresponsibilitysoon.B.Advertising:howtoselectasuitableagencytohandleacompany’sadvertisingInordertoselectasuitableagencytohandleacompany’sadvertising,Ithinkthefollowingthreepointsshouldbeconsidered.First,theselectedagencyshouldhaveagoodtrackrecordandagoodreputation,whichmayensureprofoundknowledgeindesigning,producingandpublishingadvertising.Second,thesizeoftheagencyshouldbetakenintoconsideration.Thelargerthesize,themorepowerfulitmaybe.Third,face-to-facecommunicationisnecessarytoknowwhethertheagencyisfamiliarwiththefeaturesofthecompanyanditsproducts.C.Finance:howtodecidewhethertofloatacompanyonthestockmarketSeveralaspectsshouldbeconsideredbeforeyoudecidewhethertofloatacompanyonthestockmarketornot.First,theadvantagesbroughtbythisshouldbetakenintoful