商务英语专业四级考试术语解释

商务英语专业四级考试术语解释1.globalcompany:跨国公司--acompanythatintegratesitsinternationalbizactivities--Amultinationalcorporationormultinationalenterpriseisanorganization,thatownedorcontrolsproductionsofgoodsorservicesinoneormorecountriesotherthanthehomecountry.（维基百科）2.jointventure:合资企业--apartnershipthatisformedbytwoormorepartiescooperatinginsomespecialbizactivities.--abusinessorprojectinwhichtwoormorecompaniesorindividualshaveinvested,withtheintentionofworkingtogether.（柯林斯词典）3.merger&acquisition:并购--combiningoftwoormoreentitiesthroughthedirectacquisitionbythenetassetsoftheother.--transactionsinwhichtheownershipofcompanies,otherbusinessorganizationsortheiroperatingunitsaretransferredorcombined.4.distributionchannel:分销渠道；销售渠道--alltheorganizationsandpeopleinvolvedinthephysicalmovementofgoodsandservicesfromproducertoconsumer.5.listedcompany:上市公司--acompanywhoseshareshavebeenquotedbytheStockExchange.--Apubliccompany,publiclytradedcompany,publiclyheldcompany,publiclylistedcompany,orpubliccorporationisacorporationwhoseownershipisdispersedamongthegeneralpublicinmanysharesofstockwhicharefreelytradedonastockexchangeorinoverthecountermarkets场外交易市场.（维基百科）6.Industrialcomplex:工业生产基地--amanufacturingareathatconsistsofmanydifferentfactoriesturningoutdifferentproducts.7.brandrecognition:品牌认知（度）；品牌识别--aproductorproductsthathasorhavebeenrecognizedandappreciatedbylocalconsumers.8.specialtyshop:专卖店--anoutletthatdealsinorsellsaparticularlineofproducts.9.householdname家喻户晓的名字--abrand,person,company,etc.thatisknowntoallorverypopularinaplace.10.loss-maker:亏损企业--abizthatcontinuallymakesnoprofit.11.homecountry:祖国，母国--thecountryonwhichamultinationalcorporation’sHQsisbased.12.quota:配额，定额，限额--arestrictiononthequantityofimportsofaparticularproductthatacountryimpose.13.marketeconomy:市场经济--aneconomyinwhichthemarketisusedtodetermineresourceallocation,prices,andinvestments.14.neweconomy:新经济--adifferentformofeconomythatismainlysupportedbyITsectorandcharacterizedbyknowledge-basedeconomyinsteadofmanufacturing.--aneconomicsystemthatisbasedoncomputersandmoderntechnology,andisthereforedependentoneducatedworkers.（朗文词典）15.laborforce:劳动力--allofthepeopleinacountryorinaregionthatareemployedorarelikelytobeemployedinthefuture.16.bubbleeconomy:--aneconomythatprimarilydependsonbanking,financialmarketandothertransient短暂的operation.17.venturecapital:风险资本--fundsthatareinvestedinnewplantsorhi-techstartupsopentolargeriskofloss.--Venturecapitaliscapitalthatisinvestedinprojectsthathaveahighriskoffailure,butthatwillbringlargeprofitsiftheyaresuccessful.（柯林斯词典）18.bizcycle:商业周期--Aperiodoftimethatabizgoesthroughconsistsoffourstages---boom繁荣,recession衰退,depression萧条,recovery复苏.19.stockmarket:股票交易；证券市场，股票市场--astockexchangethatdealsinstocksandshares.--thebusinessofbuyingandsellingstocksandshares.--aplacewherestocksandsharesareboughtandsold.（朗文词典）20.productlifecycle:产品生命周期--atheorystatingthatcertainkindsofproductsgothroughacycleconsistingoffourstages,namely,introduction投入期,growth成长期,maturity饱和期anddecline衰退期.21.Seedmoney=seedcapital启动资金--theinitialequitycapital股本usedtostartanewventureorbiz.--themoneyyouhaveavailabletostartanewbusiness.（朗文词典）22.liquidity流动资产--availablecashorthecapacitytoobtainitondemand.--Infinance,acompany'sliquidityistheamountofcashorliquidassetsithaseasilyavailable.资产折现力23.exchangerate汇率--theamountofonecurrencythatcanbeboughtwithanother.--thevalueofthemoneyofonecountrycomparedtothemoneyofanothercountry。24.multinationalcompany跨国公司--averylargeorganizationthatownscompaniesinmorethanonecountryinordertoobtainlow-costrawmaterialsandmakeefficientuseofalocalworkforce.25.moneymarket货币市场，金融市场--theinstitutionsandpracticesthroughwhichshort-termfundsarechanneledtoborrowersandentrepreneurs.--Acountry'smoneymarketconsistsofallthebanksandotherorganizationsthatdealwithshort-termloans,capital,andforeignexchange.（柯林斯词典）--allthebanksandotherinstitutionsthatbuy,sell,lend,orborrowmoney,especiallyforeignmoney,forprofit.（朗文词典）26.collateral担保物，抵押品--propertyoranitemofvalueacceptableassecurity抵押品foraloanorotherobligation.被接受作为抵押或其他义务担保的财产--propertyorothergoodsthatyoupromisetogivesomeoneifyoucannotpaybackthemoneytheylendyou.（朗文词典）27.Dow-JonesIndustrialAverage道琼斯工业平均指数--anindexofthesharepricesquotedontheNewYorkStockExchangeforagroupof30leadingindustrialcompanies.28.Bluechip蓝筹股，优质股票--astockthatsellsathighpricebecauseofpublicconfidenceinitslongrecordofsteadyearnings.29.Nasdaq:纳斯达克--nationalassociationofsecuritiesdealersautomatedquotations.全国证券交易商自动报价系统协会--TheNasdaqStockMarketisanAmericanstockexchange.Itisthesecond-largestexchangeintheworldbymarketcapitalization,behindonlytheNewYorkStockExchange纽约证券交易所locatedinthesamecity.（维基百科）30.(insurance)policy保险单--theprintedlegaldocumentstatingthetermsofinsurancecontractthatisissuedtothepolicyholder投保人bycompany31.publicrelations公共关系，公关--PR,theactivityofkeepinggoodrelationshipsbetweenanorganizationandthepeopleoutsideit.32.depression:萧条，不景气--aperiodofdrasticdeclineinanationalorinternationaleconomy,characterizedbydecreasingbizactivity,fallingprices,andunemployment.国家（