移动化发展趋势及解决方案

Copyright©2016,Oracleand/oritsaffiliates.Allrightsreserved.移动化发展趋势及Oracle移动化解决方案张英甲骨文人工智能移动化解决方案业务总监Copyright©2014Oracleand/oritsaffiliates.Allrightsreserved.|2Copyright©2015Oracleand/oritsaffiliates.Allrightsreserved.到2020年，全球80%的成年人都将拥有一部智能手机2290M,1.5B中国有12.8亿移动终端，移动上网用户超过6.2亿Source:TheEconomist,“ThePlanetofthePhones”,February2015移动设备成”首选屏幕”150,2.5Copyright©2014Oracleand/oritsaffiliates.Allrightsreserved.|传统企业随着移动化应用递增开始转变和消费者交互方式Copyright©2014Oracleand/oritsaffiliates.Allrightsreserved.|（图片来源：)4Copyright©2017,Oracleand/oritsaffiliates.Allrightsreserved.5Copyright©2017,Oracleand/oritsaffiliates.Allrightsreserved.人们通常与每月25个应用程序排名前3位的应用程序占80%使用时间30天后，只有3%的应用程序保留新用户Copyright©2014Oracleand/oritsaffiliates.Allrightsreserved.|6根据Gartner的报告，只有不到1%的移动应用可以带来可持续的收入Copyright©2014Oracleand/oritsaffiliates.Allrightsreserved.|（图⽚来源：）7Copyright©2014Oracleand/oritsaffiliates.Allrightsreserved.|会话式应用新起•（视频来源：=df9NFPH904c）8Copyright©2017,Oracleand/oritsaffiliates.Allrightsreserved.9Copyright©2017,Oracleand/oritsaffiliates.Allrightsreserved.ConversationalAI-firstwillsupersedecloud-first,mobile-firstasthemostimportant,high-levelimperativeforthenext10years.Copyright©2014Oracleand/oritsaffiliates.Allrightsreserved.|Moreefficienttoprovidesmarterandinteractiveservice10OracleIntelligentBOTFrameworkMULTICHANNELMESSAGINGEMBEDDEDCHATUIIntelligentBotServicesIntegrationandAPIShapingDESIGNANDDEPLOYMobile-FirstServicesMulti-ChannelMessagingEmbeddedChatUIRoboticChatUIAINLPContextbasedDialogCorporateSSO&SecuritySynchronizationAnalyticsLocationServiceOn-PremisePackagedApplicationsCloudCustomApplicationsBusinessapplicationData&BehaviorAnalysisDataAnalysisDataVisualizationCAPTURE,ANALYZE&PROPOSECopyright©2017,Oracleand/oritsaffiliates.Allrightsreserved.11Copyright©2017,Oracleand/oritsaffiliates.Allrightsreserved.11Copyright©2017,Oracleand/oritsaffiliates.Allrightsreserved.12Copyright©2017,Oracleand/oritsaffiliates.Allrightsreserved.敬请期待：企业聊天机器人实践•当企业移动化遇到人工智能，会擦出怎样的火花？•10月26日15：00-16：30•资源专家：黄冠辉13Copyright©2016,Oracleand/oritsaffiliates.Allrightsreserved.OracleMobileCloudService14OracleConfidential–Internal/Restricted/HighlyRestrictedCopyright©2017,Oracleand/oritsaffiliates.Allrightsreserved.我们为什么要移动化？对内：想提高员工的用户体验？员工的自服务。（年假申请流程审批/处理订单）能将PC端的各种业务分析报表方便领导随时随地更高效的了解这些数据动态。对外：给客户使用的APP，方便客户购买、交易、查询。用户体验提升----客户/员工/开发者Copyright©2017,Oracleand/oritsaffiliates.Allrightsreserved.移动应用开发技术MobileWebNativeAppsHybridAppsOracleMobileDevelopmentHybridiOS&Android&WindowsMAF-StandardJavaJET–HTML5,JavascriptMAX–LowCodeHTML5,JavascriptAnydeviceOff-lineworkingAppstoreiOS:Swift/Objective-CAndroid:Java/KotlinOff-lineworkingAppstoreRuninbrowserAnydeviceConnectedOnlyNoAppstoreOperatingSystemDeviceCapabilitiesBrowserAppsCopyright©2017,Oracleand/oritsaffiliates.Allrightsreserved.OracleMobilePlatformStrategyMAF,OracleJET,MAXMobileCloudServiceDevelop,Integrate,Secure,Deploy&ManageIntegrate,Monitor&AnalyzeDevelopCopyright©2017,Oracleand/oritsaffiliates.Allrightsreserved.18C4I移动数据可视化项目痛点：•PC端不便于数据应用•缺少移动端展现解决方案•MobileCloudService•JETappIntegratewithMCS实施内容•销量、毛利、库存、费用、•订单、计划、采购、市场数据•支持App及微信方式访问•支持手机、Pad及大屏展现8大模块200+报表MOBILECLOUDSERVICECopyright©2014Oracleand/oritsaffiliates.Allrightsreserved.|JET10个移动数据可视化通用模板总体指标看板各大区达成率情况雷达图销售情况泡泡图关键KPI指标环形图过程指标看板当月订单柱状图当期库存柱状图十大逾期客户堆叠图销售品类纬度柱状折线组合图各大区毛利额饼图Copyright©2014Oracleand/oritsaffiliates.Allrightsreserved.|丰富的开发组件Copyright©2014Oracleand/oritsaffiliates.Allrightsreserved.|C4I项目背景介绍销售库存计划采购毛利订单•38张报表•共260个量值•78个维度费用市场数据•7张报表•共36个量值•28个维度•8张报表•共78个量值•20个维度•18张报表•共72个量值•57个维度•9张报表，共33个量值，30个维度•6张报表•共29个量值•16个维度•20张报表•共55个量值•46个维度•16张报表•共48个量值•38个维度CTR报告等20张报表，共13个量值，7个维度，创建CTR报告19份Copyright©2014Oracleand/oritsaffiliates.Allrightsreserved.|VisualDevelopmentwithMAXOracleConfidential–Internal/Restricted/HighlyRestricted22Copyright©2014Oracleand/oritsaffiliates.Allrightsreserved.|OracleMobileCloudServiceOracleCloudCloud/InternetOn-PremiseMobileClientSDKsCustomAPIsMobileBackendConnectorsRESTAPIsDiagnosticsAnalyticsLifecycleNodeJavaScriptSDKOracleMAF&MAXPlatformAPIsNotifications&SMSUserServicesFileStorageRelationalDatabaseDataOfflineAppPoliciesDeveloperLocationServicesRESTSOAPICSFusionAppsCopyright©2014Oracleand/oritsaffiliates.Allrightsreserved.|JebsenBeverageMobileVanSalesandERPModernization•Allowsordercapturethroughmobilevansales,confirmdelivery,assetmanagement,withCRMinformationassalesassistance•ModernizeexistingEBSusingSalesCloudforsalesforceautomationIncreaseuserexperienceby100%50%-60%fasteronturnaroundtimeCollaborationbetweenMobileCloudServices,SOACloudServices,SalesCloudandon-premiseOracleEBSInternalOracleUseONLYCopyright©2014Oracleand/oritsaffiliates.Allrightsreserved.|Copyright©2014Oracleand/oritsaffiliates.Allrightsreserved.|Enterprisemobileappdevelopmentwillbe10%native,60%hybrid,30%mobileweb–Gartner26Copyright©2014Oracleand/oritsaffiliates.Allrightsreserved.|EnhancingEmplo