四级阅读理解及答案

Passage1BythetimetheOlympicsbegininAtlantathissummer,thebusinessworldwillhavespentmorethan$1billiontolinktheirnamesandproductstotheOlympicGames.Thereare10WorldwideSponsors,10CentennialOlympicPartners,about20regularsponsorsandmorethanahundredlicensees.TheAtlantaGameswillboastan“officialscouringpadandtimepiece,twoofficialgameshows,andthreeofficialvehicles:afamilycar,animportminivanandaluxurysedan.Butwhatexactlydothesecompaniesreapfortheirhugeinvestment?Attheveryleast,theycommandticketstothemostpopularevents,invitationstothebestpartiesandprimehotelrooms.Butmostofall,accordingtoUSPostalService,itispurchasingtherighttospendmoney.Andtherighttospendmoneyisexpensive.Thebiggestbackers,OlympicsponsorslikeAnheuser-Busch,Coca-Cola,Mcdonald'sandXerox,commitupto$40million.But,gettingtherightstotheOlympicringsisonlyhalfthebattle.Theotherhalfisthechallengetosortofwraptheirproductbrandsaroundthatimage.OftenthatmeansTVtime.Andatroughly$400000per30-secondspot,someofthebiggestsponsorshavealreadylockedupeverycommercialslotintheirproductcategoriesthatNBChastosell.NoteveryoneisconvincedthattheGamesareworththepriceofbusinessadmission.ThebiggestandmostconspicuousnaysayerisNike.Itsspokesmansays:“IfIseeaReebokofficialwhomaynotbeinthebestshapefiringthestartingpistolandCarlLewiswearingNikeshoes,I'mgoingtogowithCarlbecausethat'stheauthenticlink.Nike'sstrategyishardtoarguewith-insteadofsponsoringtheOlympics,itsponsorsOlympians.YetevenNikewantsapieceoftheAtlanticaction.Alongwithsomeothernonsponsors,NikeistryingtodotdowntownAtlantawithbillboards.Advertisement,it'sanotherOlympicevent.1.By“officialvehicles,theauthormeans.A.automobilesforOlympicofficialsB.automobilesusedinofficialoccasionC.automobilesthattheOlympicparticipantsmustdriveD.automobilesthatallowedtobeartheOlympicsymbol2.WhichofthefollowingisnotanOlympicsponsor?A.USPostalService.B.Nike.C.Coca-Cola.D.Mcdonald's3.Thelastsentenceofthispassageindicates.A.businessestryingtogetpublicityisapartoftheOlympicGamesB.whattheOlympicnon-sponsorsdoisofnointeresttotheOlympicorganizersC.thatbusinessesmusttryveryhardtoearnmoneyfromtheOlympicGamesasiftheywerethemselvescompetingintheGamesD.thatthosewhofailtosponsortheOlympicsthistimewilltryveryhardthenexttime4.WhichofthefollowingisNOTimpliedinthepassage?A.CompaniesusetheirOlympicsponsorshiptopromotesalesoftheirproducts.B.ToprovidesportswearforCarlLewisisamoreeffectiveadvertisementthantoprovidesuitsforOlympicofficials.C.NBCmakesgreatprofitsfromsellingadvertisingtimetocompanieseagertoimpresspotentialcustomersduringtheOlympicGames.D.NikelooksdownupontheOlympicGames.5.Whichofthefollowingcanbestsumupthepassage?A.BusinesseswanttoprofitfromtheOlympics.B.The1996AtlantaOlympicGames.C.TheOlympicsponsorship.D.ImportanceoftheOlympicGames.Passage2Halloween(October31)Thisisaholidaywidelycelebratedwithdifferentnamesinmanycountries.Althoughitoriginatedasareligiousholiday,ithaslostitsreligiousconnectionsintheUnitedStates.Itisnowcelebratedlargelyasachildren'sday,andmanyAmericanchildrenlookforwardtoitfordaysandweeksbeforehand.Theorangepumpkinisharvestedatthistimeofyearandishollowedout,afunnyfacecutintoit,andacandleplacedinsideasadecorationinthewindow.Cityfolks,nowadays,sometimesusepaperpumpkinsfordecorations.Someyearsago,theholidaywascelebratedbydressingupinstrangeandfrighteningcostumesandplayingtricksonone'sneighborsandfriends,suchasringingdoorbells,throwingbitsofcornonthewindowpanes,andinotherwaysmakingminordisturbances.Morerecently,childrencometothedoortohavefriendsandneighborsadmiretheircostumesandguesswhotheyarebehindthefalsefacesandreceivetreatsofcandy,fruitorcookies.Theysay,“TrickorTreat,meaning,“Iwillplayatrickonyouwillnotgivemeatreat.Thispracticehasevenmorerecentlydevelopedintoasignificantinternationalactivity.Insteadoforalongwithcandy,thechildrencollectmoneyforUNICEF(UnitedNationsInternationalChildren'sEmergencyFund).Thisspecialcollectionofmoneybychildrenforneedychildrenthroughouttheworldisknownas“UNICEFTrickofTreat.Begunonlyrecently,itresultsinseveralmilliondollarseachyearcontributedtoUNICEF.Thecollectionboxisorange,reminiscentofthepumpkin.6.WhatcloesHolloweenoriginatefrom?A.achilolren'sdayB.atrickortreatC.areligiousdayD.adayforUNICEF7.WhichofthefollowingisnotmentionedsomeyearsagohowthechildrencelebratetheHalloween?A.Dressingupinstrangeandfrighteningcostumesandplayingtricksonone'sneighborsfriends.B.Ringingdoorbells.C.Throwingbitsofcornonthewindowpanes.D.Dressingupinthebestholidayclothes.8.WhichofthefollowingisnotusedintheHalloweencelebration?A.PumpkinB.CandleC.CostumeD.Flower9.WhydothechildrencollectmoneyintheHalloween?A.Theylovemoney.B.Theywanttogetenoughmoneytobuythemselvescandy.C.Theadultsarewillingtogivethemmoney.D.Theywanttohelpotherchildren.10.WhatisthesymbolofHalloween?A.Pumpkin.B.Candle.C.LaughterD.Money.Passage3Internationalairlineshaverediscoveredthebusinesstravelers,themanorwomanwhoregularlyjetsfromcountrytocountryaspartofthejob.Thisdoesnotnecessarilymeanthatairlineseverabandonedtheirbusinesstravelers.Indeed,companieslikeLufthansaandSwissairwouldri