体验商务英语3教案-unit-1-3rd

1一、教案头编号：授课班级：授课日期：年月日年月日年月日本次课标题：Unit1Globalization(CaseStudy/Writing)教学目标能力（技能）目标知识目标1.Discussandagreeanactionplan.2.Writingamemo.1.Casestudyconcernsproblemsofqualitycontrol,coordinationandhumanrelationsinaninternationalclothingbusiness.2.Memo.能力训练任务及过程1.Greetthestudentsandintroducetheaimsofthisclass2.BackgroundinformationofCaseStudy.3.Discussiondocument.4.Aconsultant’sreport5.Taskpractice.6.Writing.参考资料Teacher’sResourceBook（高等教育出版社）2二、教学设计步骤教学内容教学方法Activities(学生活动)Time(时间)告知(教学内容、目的）1.Casestudyconcernsproblemsofqualitycontrol,coordinationandhumanrelationsinaninternationalclothingbusiness.2.Discussandagreeanactionplan.3.Memo.4.Writingamemo.讲授3min引入（任务项目）BackgroundinformationofCaseStudy:Thiscasestudyconcernsproblemsofqualitycontrol,coordinationandhumanrelationsinaninternationalclothingbusiness.介绍Getsomebackgroundofthecasestudy.15min操练（掌握初步或基本能力）Discussiondocument:1.Problemcontrol2.Respondingtocustomerneeds3.Design小组讨论Discussthedocument.20min深化（加深对基本能力的体会）Task:Meetasonegroup.Presenttheresultsofyourdiscussionstoeachother.ThenproduceanactionplantosolveFortuneGarments’problems.练习口语Discussandproduceanactionplan.20min归纳（知识和能力）1.Writingstyleofactionplan.2.Writingstyleofmemo.讲授Masterthewritingstyleandstepsofactionplanandmemo.5训练(巩固拓展检验)Writing:Writeamemo,fortheattentionofMichaelChau,summarizingtheproblemsthatyoudiscussed.Recommendacourseofactiontoimprovethesituation.Givereasonsfortheactionsyoupropose.练习写作Practicewriting.25min总结1.Writingskillsofactionplan.2.Writingskillsofmemo.归纳讲述2min作业Practicewritinganactionplan.Practice后记3PeriodI:SectionI&SectionIVAppliedwritingSteps（步骤）Methods&Tasks（方法、任务）Introduction1.Casestudyconcernsproblemsofqualitycontrol,coordinationandhumanrelationsinaninternationalclothingbusiness.2.Discussandagreeanactionplan.3.Memo.4.Writingamemo.StepOneBackgroundCompanyFortuneGarmentsBasedinHongKong,ChinaSuppliers3,000in17countriesChairmanMichaelChauAnnualsales$1.8bnThisweekFirstglobalconference,Barcelona,SpainEffectofcurrentproblemsPossibletakeovertargetbecauseoffallingsharepriceStepTwoDiscussiondocumentAskafewconceptcheckingquestionsabouteachofthethreesections.e.g.a)Qualitycontrol:WhathasaGermandistributordone?Whatwasthevalueoftheorder?b)Respondingtocustomerneeds:WhatdidanAustralianmanufacturerwantFortuneGarmentstodo?Whathappened?c)Design:WhatdofashionexpertsthinkaboutFortune’slatestdesign?Whatisthemainproblem?Aconsultant’sreportTellstudentstoreadthroughtheconsultant’sreportonpage13andfindoutwhichapplytomanagementandwhichtofactoryworkersandadministrativestaff:Morepay(managementandfactoryworker)Moreappreciation(management)Fewerindustrialaccidents(factoryworkers)5-10%profitshare(management)Fewerpeopleperoffice(administrativestaff)Moreindependence(management)Qualitycontrolguidelines(management)Moreventilation(administrativestaff)Morestaffinteraction(management)Fewercommunicationproblems(factoryworkers)4StepThreeTask:1)Givestudentsafewminutestoreadthroughthedocumentsagainandthinkabouttheirideasindividually,thenaskthemtodiscusshowtodealwiththeproblemsdescribed.Eachgroupshouldagreearecommendationcourseofaction.2)Encouragestudentstodrawonthelanguageandskillstheyhavelearnedintheunit.Allowplentyoftimefordiscussion.3)Duringthemeetings,circulateandmonitor.Notedownanyinterestingorimportanterrorstoworkonlater.4)Whenstudentshavefinished,getdifferentgroupstoreportbacktotherestoftheclassontheirdiscussionsandrecommendations.1to11)Prepareforthetaskthesameway,butwithstudentstakingtheleadroleinthediscussion,makingrecommendationsaboutboththeDiscussiondocumentandtheConsultant’sreport,andyouhelpingbyrespondingandaskingquestions.Thelevelofformalitycandirectlyreflectyourrelationshipwithstudents.Duringthemeetingencouragestudentswithquestionsandprompts.2)Alternatively,getstudentstoconsiderandmakerecommendationsabouteitherofthetwodocuments,withyoutakingtheonethat’sleft.Respondtoeachother’ssuggestionsandagreeacourseofaction.StepFourWriting:Memo:1)Memosareusuallyforinternalcommunication.2)Theyshouldincludethefollowingheadings:To/From/Subject/Date.3)Theyshouldbeshortandincludeonlyrelevantinformation.4)Pointsshouldbearrangedinlogicalorder.Inlongermemos,itiscommontonumberpoints.5)Thetoneofamemomaybeformal,informalorneutral.6)Itisusualtoendwithyourinitialsratherthanasignature.ActionPlan:1)Formostbusinessmeetings,actionminutesaremoreusefulthanfullminutes.2)Actionminutesareintendedtomakesurethatdecisionsofthemeetingareunderstoodandcarriedout.3)Thereisabriefsummaryofthediscussionforeachitemontheagenda.4)Theinitialsofthepersonresponsibleforcarryingoutanyactionrequiredaregiveninthemargin,alongwithanydeadline.Conclusion1.Writingskillsofactionplan.2.Writingskillsofmemo.Homeworkpostscript5