您好,欢迎访问三七文档
当前位置:首页 > 商业/管理/HR > 项目/工程管理 > 饿了么-APP英文介绍
找素材就上变色龙网本素材来自网络分享,免费供学习交流,严禁商用!Successofelemeapp20141042240杨冰倩找素材就上变色龙网本素材来自网络分享,免费供学习交流,严禁商用!Specificpurpose:Toinformmyaudienceaboutwhyelemeapphasachievedgreatsuccessandproblemstheymayface.Centralidea:elemeapphasachievedsignificantsuccessduetothesuccessfuladvertisementmethod,theclearoperationpageandthebestcustomerexperiencebutstillwillfaceproblem:howtomakeprofitreasonablyandpermanently.01找素材就上变色龙网本素材来自网络分享,免费供学习交流,严禁商用!scalperIntroduction•张旭豪,男,汉族人,“饿了么”网上订餐平台创始人,本科就读于同济大学[1],硕士毕业于上海交通大学•康嘉是饿了么联合创始人,曾负责饿了么早期拓展、中期组织发展变革、以及物流系统的搭建02scalper找素材就上变色龙网本素材来自网络分享,免费供学习交流,严禁商用!scalperIntroduction•It‘sSaturdaymorning,andwefourboysinthedormitoryjustwakeupat9o’clockmaybe.Insteadofgettingoutofbed,wejustpickupthemobilephone,orderamealonelemeappandfallasleepagain.Twohourslater,themobilephoneringssowegodownstairsandfetchourlovelybrunch.Outsidethedormitorybuildingyouwillseeseveralmotorbikescomingtodelivertakeoutfoodandboyswaitingfortheirmeal.Andmostofthemplacetheirorderbyeleme.02scalper找素材就上变色龙网本素材来自网络分享,免费供学习交流,严禁商用!找素材就上变色龙网本素材来自网络分享,免费供学习交流,严禁商用!*founderofelemeappSolet’shavelookatabriefintroductionofeleme,givenbyzhangxuhao,founderofelemeapp.Establishedin2009,Shanghai,elemeapphadonly17restaurantsasfoodsupplierandallyonlineatthattime.Whileuptonow,therearemorethan180thousandrestaurantsjoininginelemeappwhichmeansthecompanyis10timeslargerthanwhenitwasfounded.What’smore,about10millionpeopleareusingitwithsatisfaction.找素材就上变色龙网本素材来自网络分享,免费供学习交流,严禁商用!*Whythesimpleappcanachievesuchhonorablesuccess?elemehas2majoradvantagescomparedtoothertakeoutapps.A.First,elememeetsthemarketdemandaccurately.1.Fortherestaurants,elemeprovidesthemaclearoperationpagesothattheycanhandlealltheordersquicklyenough.What’smore,Elemeregularlycallsrestaurantstogethertoshareexperienceinordertoimprovetheirservicequalitywhichgainsmanygoodcommentsfromrestaurantboss.2.Fortheuserselemepresentstheevaluationofarestaurantmadebyotherusers.Comparedtoothertakeoutappslikemeituanorbaidu,elemeshowsvividpicturesofdifferentdishestogiveusersabetterunderstanding,whichallowsuserstoorderdishesatease.B.Also,theirsuccessisduetothereasonablewayofadvertisement.Notonlybyhandingoutadvertisementpagestraditionally,theyboosttheirpopularityalsobygivingeveryuserwhoordersmealsmanyredenvelopestosharewithothersinWechatgroupsothatmoreandmorepeoplecometoknowthisapp.找素材就上变色龙网本素材来自网络分享,免费供学习交流,严禁商用!*problemofelemeapp1.Itisunreasonabletochargetherestauranttoomuchortheywillgiveuptheelemeapp.Actually,accordingtoXiaoxiangdailypaper20restaurantsinYangzhouchoosetoquitelemeappbecauseofitshighcostin20112.Chargetheusers?Whatthecustomersreallyconcerniswhethertheycangetacheapanddeliciousmeal.Sowearelikelytochooseelemeinsteadofmeituanjustbecauseofitslowerdiscountwhichaimstoexpandmarketinsomeway.However,itishardtosayhowmanyuserswillstayifthediscountiscancellednottomentionifusersarechargedforusingtheapp.howtodevelopthebusinesstomakeprofitreasonablyandpermanently?找素材就上变色龙网本素材来自网络分享,免费供学习交流,严禁商用!*elemeappEvenzhangxuyanghimselfhassaid:it’stooearlytothinkoftheprofitmethodwhichimpliesthattheyhaven’tfiguredoutthesuitableplan.Allinall,itremainstobeseenhowthesetakeoutappswillcreateprofitcontinuously.找素材就上变色龙网本素材来自网络分享,免费供学习交流,严禁商用!*ConclusionⅠ.Successofelemeowestothesuccessfuladvertisementmethod,theclearoperationpageandthebestcustomerexperience.Ⅱ.Justliketaobaoinonlineshoppingarea,kuaidi、diditaxiappintaxireservationarea,eleme,intakeoutfoodareareflectstheriseofanewlifestylebasedontheonlinetoonlineservicesystem,theso-calledO2Osystem,whichgreatlyimprovesourqualityoflife.
本文标题:饿了么-APP英文介绍
链接地址:https://www.777doc.com/doc-5485406 .html