Siebel Loyalty Management

1、InsertPictureHereSiebelLoyaltyManagementShyamBShahDirector,LoyaltyProductStrategyThefollowingisintendedtooutlineourgeneralproductdirection.Itisintendedforinformationpurposesonly,andmaynotbeincorporatedintoanycontract.Itisnotacommitmenttodeliveranymaterial,code,orfunctionality,andshouldnotberelieduponinmakingpurchasingdecisions.Thedevelopment,release,andtimingofanyfeaturesorfunctionalitydescribedforOracle’sproductsremainsatthesolediscretionofOracle.InsertPictureHereAgenda•ChallengesinManagingLoy。

2、altyProgram•AbouttheSiebelLoyaltySolution•SiebelLoyalty8.1:Howcustomerscanbenefit•SiebelLoyalty8.1:What’snew?•Oracle’sLoyaltyVision•Prioritiesbeyond8.1ChallengesinManagingLoyaltyProgramsParityDeadlockParityDeadlock•HowdoIensurethatmyprogramhascomparativelysuperiorvaluepropositionthanmycompetition?•HowdoIdrivememberbehavior,strengthenrelationshipwithmyhighvaluecustomers?HighCostofRunningtheProgramHighCostofRunningtheProgram•HowdoIoptimizethecostofrunningmyLoyaltyprogram?•HowdoIensurequickresponse。

3、tocompetitionandchangingpreferencesofmytargetcustomers?CustomerExperienceNotManagedCustomerExperienceNotManaged•HowdoIleverageLoyaltyintelligencetodeliverapersonalizedexperience?•HowdoIensurethatmyhighvaluecustomersareconsistentlydeliveredhighimpactdifferentiationbenefits?InefficientPartnershipManagementInefficientPartnershipManagement•HowdoIensurefasterdeliveryrewardsandrecognitiontomymembers?•HowdoIminimizecomplexityandoverheadsinvolvedinmanagingmypartners?Inabilitytomeasureprogrameffectivenes。

4、sInabilitytomeasureprogrameffectiveness•Whichcampaigns/promotionsproducedthedesiredRoI?•HowdoIincreasemyprogramrevenue&profitability?•Whoaremymostvaluablecustomers?•Whoaremymostprofitablepartners?InsertPictureHereAbouttheSiebelLoyaltySolution•Set-upProgram•Set-upPartners•Enrollmembers•Set-upRecognitionlevels/Tiers•Defineaccrualandredemptionrules•Set-upPromotionstorewardbehavior•Fullservicecontactcenterforloyaltyprogrammembers•Manageserviceissues•Capturememberactivities•Redeempointsforproductsand。

5、services•Buildsophisticatedsegmentsofloyaltymembers•Developpersonalizedmarketingcommunicationsandoffers•Runcampaigns&follow-uponexecution•Analyzeeffectivenessofloyaltymarketingprogram•Enablesmembersto:•Registeronlineandmanagetheiraccounts•Managetheirpoints•Redeempoints•Follow-uptransactionhistory•Enablespartnersto:•Enrollmembers•Sendtransactionstothehostorganization•Approvejointloyaltypromotions•ManageservicerequestsEnterpriseAnalyticsandDataIntegrationPlatformRulesRewardsTiersMemberProfilesElig。

6、ibilityPromotionsTransactionsPointExpirationLoyaltyEnginePointofSaleRES/DCSBillingLegacyLoyaltyManagerLoyaltyMember/PartnerPortalContactCenterEnterpriseMarketingSiebelLoyaltyIntegratedwiththeWorld-classSiebelCRMPlatform…..DrivingCross-EnterpriseCustomerInsightLoyaltyMarketingLifecycleMeasurePromotion’sResultsandEffectivenessManageFlexibleLoyaltyProgramTrackComprehensiveMemberProfilesIdentifyMembersforTargetedPromotionRespondtoCustomerQuestionsaboutPromotionProcessMembers’TransactionsandRewardsCr。

7、eateLoyaltyPromotionCreateandExecuteMarketingCampaignManagingLoyaltymarketinglifecycleSiebelLoyaltySolutionSiebelLoyaltySiebelLoyaltySiebelLoyaltySiebelAnalyticsSiebelMarketingSiebelCallCenterMemberPortalSiebelLoyaltySiebelAnalyticsCross-industrycustomerbase30+customersacross9industrieshavechosenSiebelLoyaltytoenhancetheircustomerrelationshipsSiebelLoyaltyhasthelargestcross-industrycustomerbaseInsertPictureHereLoyalty8.1:HowCustomerscanbenefitfromit?Loyalty8.1Release•8.1includesenhancementsacros。

8、sallthekeyareasoftheLoyaltyprogrammanagement,whichinclude:•AccrualManagement•RedemptionManagement•PromotionsManagement•MemberManagement•TierManagement•CommunicationManagement•IntegrationwithPoSsystemsandotherthirdpartyapplicationsMulti-currency,Multi-modeRedemptionPricingConfigurableLoyaltyTransactionValidations8.1combinesbroadcross-industrycapabilitieswithdeeperAirlineandRetailspecificcapabilitiesLoyalty8.1:EnablingStrategicObjectivesHowLoyaltyprogramscanbenefitfrom8.1?•Deliveryofsuperiorcustom。

9、erexperience•Real-timerewardsandrecognition•Featuresenablinghighimpactcustomerdifferentiation•Lowercostofdeploymentandownership•Enhancedautomationofcomplexloyaltyprocesses•Setoftoolsforaseamlessthirdpartyintegration•Greaterprograminnovationforeffectivetargetinganddrivingmemberbehaviorprofitably•Enhancedflexibility&promotioncapabilities•AdvancedIntegrationwithmarketingcampaigns•Increasespeed-to-markettorespondtocompetitionandchangingcustomerpreferences•Increasedconfigurability•Cross-industryfeatu。

10、resSiebelLoyalty8.1isdesignedtoenableleadingorganizationstorundynamic,differentiatedandcross-industryloyaltyprogramstodrivetheirstrategiccustomerinitiativesInsertPictureHereLoyalty8.1:What’snew?Enablingnext-generation‘real-time’loyaltyprogramsforsuperiormembershipexperienceReal-timeRewards&RecognitionPoSTransactionRewardPointsRewardpointsonReceiptLoyaltyRewardpointsonBoardingpassAirlineSystemsRewardpointsviaSMSTelcoBillingsystem•Highlyscalableloyaltyenginetosupportreal-timetransactionpr。