韩国对华旅游市场的开拓与发展战略研究

上海交通大学硕士学位论文韩国对华旅游市场的开拓与发展战略研究姓名：金焕哲申请学位级别：硕士专业：旅游管理指导教师：武邦涛2003.1.1119928131998550%,21,:2TheresearchofSouthKorea’sdeploitationanddevelopmentstrategytoChinatourismmarketAbstractAfter8th1992,SouthKoreaandChinadevelopedrapidlyontherespectoftourism.ThemarketoftravelingChinainSKwasintherapidincreasingsituation.ItdisclosedthatthemarketisinthestatusanddevelopmentpotentialofChinatourismmarket.ManyAsiacountrieshavealreadyrecogonizedChinaasthemostpotentialtravalermarket.Andafter5th1998,SouthKoreawasallowedthetravelingliberalismcountrybyChina,theaverageofChinesevisitorsincreasingabove50%.So,ChinaisonthethirdpositioninthedepartmentofSKinboundafterJapanandUSA.Chinatourismmarketisnotthepotentialmarket,butitisarealmarket.Inthisarticle,basedontheincreasingtourismandcommunicationbetweenSouthKoreaandChina,theauthorlaunchessomeprimaryobservationsonhowSouthKoreacanimproveitsattractivenessandpopularityandexpanditsmarketofChina.WiththebreakthroughpointatthedevelopmenthistoryofSino-SouthKorearelationssincetheirestablishmentofformaldiplomaticrelation,theauthoranalyzesthecharacteristicsofChinesevisitorstoSouthKoreaandexposessomeproblemsoccurredduringthesolicitationforChinesevisitorsinthewholeSKtourismindustry,andatlastforwardssuggestivesolutionstosuchproblems.Also,theauthorintroducesthefundamentalplanfor21stcentury’stourisminSKandtheongoingtourismpoliciesinmainSKcitiesandmakesacomparisonofthetourismandmarketingdevelopmentstrategiesofsolicitationforChinesevisitorsandotherdevelopmentmeasuresforallkindsoftouristgoods.Attheendofthisarticle,theauthorfurtherdraftsthemarketexpansionstrategyforthecountriesinSouth-eastAsiatoattractChinesetourists.Atlast,theauthorcastsaglimpseattheluxurioustouristshipindustryinSK,ChinaandJapanand3forwardshisideaofthejointdevelopmentoftourismindustrybySK,China,JapanandotherAsiancountries.KeyWords:SouthKorea,tourismmarket,deploitation,strategy6WTO2000674,7002010101200282410101/521131998550%19928232420021071970197919861988199111APEC1992ESCAP19928241992199419941995TheBankofKorea20021920.3%20.7%0.5%18.4%20%1912.511.319131389605344624212•’94’95’96’97’98’99’006291.4113.7135.7119.4136.8186.156.47485.3101.264.888.7128116.6165.4199236.9184.2225.5314.17.417.428.434.556.648.258.1’97’98’99’0091.262.778.1112.9149.3149.9172.3232.1240.5212.6250.4345-58.154.648.2-119.2920155532.82.52.15’96’97’98’99’0054,88855,39861,60165,38265,90419,73620,4427,26315,59922,758207,753244,304285,832394,746462,885252,522267,694152,530348,700536,593534,899587,838487,226824,4271,090,140’96’97’98’99’007421,0001,3091,8272,77121,74021,40213,45422,44821,1881,2741,4631,7112,51422,62467,92971,13487,712178,018250,98991,41594,999104,186204,807297,5721019928199354.7%23.5%5.2%4.3%12.3%37%26%19.1%4%14%199878199414.11995199844.1199719981199200019312119831129019901019927199771199719993200162002192002527119985000200210138021998119519981250080320002002102000200215201420022,707.712.3%1,420.614.1%1,286.510.4%439.931.5%3,64112.2%GDP25.2%4.5165717.5%49413.3%110,87016%15.2%4.565717.5%49413.3%49121.1%24.3%2001InboundOutbound8,9011787.843,5224304,9956095.2%20000.15%151Inbound9.112001InboundlInbound8,901.296.7%1,122.6410.5%5,856.851,577.6136.7%344.2010.7%l3,316.676.2%5894.3510.4%2,121.984.3%300.3410.7%l177.7%5220011.1—75.1—710.1—7l7.845.3%3.754.09l3,522.3610.9%2,561.67870.69l449.35.3%708.3212.7l1.8373632001200128.837.4%27.470.760.408.1018.2110,5321,01720017,791.9120.4%166,614.37(2,153.624,053.04407.71)84.9%415.475.3%762.069.8%597.726.0%502.28105.21345.7151.3484.0%19.243.2%76.2012.7%2980420011,122.6410.5%l12.2%62.2%0.9%20%238.578.4%167.8824.9%l8.4%5.0%9.9%(10.7%)(22.3%)(17.8%)(18.0%)l7.10.1156.7711.75l()3,416.029.8%30221,292.38l1,630.0611.0%2020.240.37l1221744.846l20262102,686.0678.6%l1.23.211529.4672001l7,358763.6226.44%39.6628.81%7.265.3%l4339316.9816.895.78l7,35812912441892,2873883,74868775315382001l10,5321,5391,310429,2221,497l145.47589.801825.5%7.6312.2813.9%l783.4424.7%3,136.8226.2%1,453.6427.1%3,275.1724.6%l3,516.1732.07%9,461.8741%5,894.3938%10,266.4834.6%92001Outboundl20011,213.3115.9%518.777.2%694.5423.3%1020013115910.222.8684110224.051.381,15234.2897.8819.6225.1%‘192-595001001003244123415Resort20-200284613.42%10328.52%200272,82018722.51,34012.4%1.4808.2%8.51425411817188,00042%85,000~6,000602-72352,0002412168%HKTBHongKongTourismBoard19911,70120003.76,28018552.3%200039.2••••%198519901995200052.354.249.939.214.513.413.610.0•8.610.18.48.8•2.52.03.16.4•2.11.24.87.9•8.211.18.812.6•4.87.07.110.07.01.04.35.12001WTO2008229949551520004471122122264773632112114533553535447964753657766644885888791099109101098109108200036holidayeconomics20007.3%2320011120011122••1998527199894540%162.3$15.12%11991521923194224520011119985520661715.79%9.320007.119996.35.54.116002001224,995601810.5%1783,5224252001215Infra20011451009.112001896.7%1,1231,5781,5783442200116820011684842520011,12310.5%19992000%%991,97956.761,344,72135.561,855,19718.012,201,52818.6769,81914.0776,3859.40354,459-2.82339,11012.60352,47911.39399,37713.31372,87024.24441,01018.27736,3868.72896,18121.70832,99520.381,080,