ZARA英文简介2

惟平惟准近知近仁第四方物流解决方案|机密|2012年4月©CopyrightKINGDEECorporation2012JITsupplychainCatalog：一、Briefintroduction简介二、Show服装秀三、TBC1、Quickresponse快速响应2、Fastdistribution配送速度3、Shortenthesupplychainlinks缩短供应链环节四、总结惟平惟准近知近仁第四方物流解决方案|机密|2012年4月©CopyrightKINGDEECorporation2012JITsupplychainThelatestandmostfashionableclothingBriefintroduction惟平惟准近知近仁第四方物流解决方案|机密|2012年4月©CopyrightKINGDEECorporation2012JITsupplychainfoundedin1975.Spainthebestrevolutionaryandamazingcostumeretailcompanybusinessscope:varyfromhighclassseniormentoteenagecheapfashion.Briefintroduction惟平惟准近知近仁第四方物流解决方案|机密|2012年4月©CopyrightKINGDEECorporation2012JITsupplychainfastfashion（快速时尚模式）ZARAwithsuperspeed,muchvarietyandsmallquantity,themanufactureandsaleofoneoftheefficiencymanagement.ZARA以超速度、多品种少量、制售一体的效率化经营Briefintroduction:惟平惟准近知近仁第四方物流解决方案|机密|2012年4月©CopyrightKINGDEECorporation2012JITsupplychaindigitalcontrolhighefficiencyproductionprocess(数字化控制的高效生产过程)thisprocesscanContinuouslymakequickresponsetofashionandchangesinconsumer'sdemand.onapipelinedstructure(流水线式结构）Manageaseriesofclothingstyle,itisakindoftypicalindustrializedmodeofoperation（典型的工业运营模式）,ZaraisequaltotheindustrializationofthefashionroadtosuccessBriefintroduction:惟平惟准近知近仁第四方物流解决方案|机密|2012年4月©CopyrightKINGDEECorporation2012JITsupplychainZARAeverystoremanagershaveacustomPDA(PersonalDigitalAssistant),throughthenetworkofPDAtheycandirectlytoheadquartersundertheorders,whiletheheadquarterscangraspeachshopsales,atthesametimethestoremanagermayalsobeheadquartersandproductmanagertimelycommunication.Briefintroduction:15daysZARA的每一位门店经理都拥有一部特别定制的PDA，通过这台联网的PDA他们可以直接向总部下订单，而总部可以直接掌握每一间门店的销售情况，同时门店店长也可以和总部产品经理及时沟通。这样ZARA可以做到设计、生产、交付在15天内完成。惟平惟准近知近仁第四方物流解决方案|机密|2012年4月©CopyrightKINGDEECorporation2012JITsupplychainBriefintroduction:15daysTheHarvardBusinessReviewsaid:ZARAestablishedadifferentformfromthetraditionalindustrycommunicationsupplychain,itisthesupplychaintohelpZARAcompletedits15daymyth.SO,ZARAcandothedesign,production,deliveryin15days《哈佛商业评论》称：ZARA建立了一个不同于传统行业的通信供应链，正是这个供应链帮助ZARA完成了它的15天神话惟平惟准近知近仁第四方物流解决方案|机密|2012年4月©CopyrightKINGDEECorporation2012JITsupplychainCatalog：一、Briefintroduction简介二、Show服装秀三、TBC1、Quickresponse快速响应2、Fastdistribution配送速度3、Shortenthesupplychainlinks缩短供应链环节四、总结惟平惟准近知近仁第四方物流解决方案|机密|2012年4月©CopyrightKINGDEECorporation2012JITsupplychain惟平惟准近知近仁第四方物流解决方案|机密|2012年4月©CopyrightKINGDEECorporation2012JITsupplychainCatalog：一、Briefintroduction简介二、Show服装秀三、TBC1、Quickresponse快速响应2、Fastdistribution配送速度3、Shortenthesupplychainlinks缩短供应链环节四、总结惟平惟准近知近仁第四方物流解决方案|机密|2012年4月©CopyrightKINGDEECorporation2012JITsupplychainQuickresponseDong:Astimeflies,weallknowthatmanynewelementshavebeenaddedintotheareawhichaffectsthecompetitionbetweenoperations,especiallyinworldwidefields.Lotsoftheelementsarefamiliartous,suchasFlexibility,Quickresponse,Qualityofserviceandsoon.SinceourtopictodayisaboutTime-basedCompetition,I’mgladtohaveabriefintroductionaboutquickresponsesystemofZARA.惟平惟准近知近仁第四方物流解决方案|机密|2012年4月©CopyrightKINGDEECorporation2012JITsupplychainZARAisquiteaheterogeneous(异类)inApparelindustry（服装行业）.Althoughitscombinedsaleshasreached4.6billioneuro(欧元),that’sabout37billionRMB,ZARAstillhasaquiterapidspeedofreaction.Itgoesnodoubtthatfiguresspeaklouderthanwords,so,I’dliketogiveyouabriefcontrastbetweenZARAanditsPeers(同行)InChina(shortforPIClater).Apparently,ZARA’sexperiencewillbeanimpressedlessonforcompaniesinChina.Quickresponse惟平惟准近知近仁第四方物流解决方案|机密|2012年4月©CopyrightKINGDEECorporation2012JITsupplychainZARAPICInnovation:12000/Y4000/YCyclicratioofinventory:11/Y3/YProductionratioofprecedingseason(lagtime):10%-15%100%Reactionofproductiondistribution:10-14d90d（timebetweenordershandlingandsales）BywhatIhavetalkedabove,IhopethateveryonecanhaveageneralimpressionaboutZARA’sQuickResponseSystem,andafterthat,let’swelcome**togiveanintroductionaboutZARA’sdistributioncenter.Quickresponse惟平惟准近知近仁第四方物流解决方案|机密|2012年4月©CopyrightKINGDEECorporation2012JITsupplychainCatalog：一、briefintroduction简介二、show服装秀三、TBC1、quickresponse快速响应2、DispatchVelocity配送速度3、Shortenthesupplychainlinks缩短供应链环节四、总结惟平惟准近知近仁第四方物流解决方案|机密|2012年4月©CopyrightKINGDEECorporation2012JITsupplychainDispatchVelocity:配送速度TounderstandthelinkswhichhasthetoppriorityintheoperationofZARA,wegetagoodplace,theDCsettledinLaCoruna,thecentreofInditexhasadual-lanehighwaystraighttohere:ThisDCconnectswith14factoriesbyacomplexundergroundtunnels,eachtunnelhangsaslidebarontheroofsothattheycandeliveredbysteelrope.Thissystemislikelytocablecar.Inthefactory,theyhave10trousersoradozenofjacketspackedandtransporttowarehousespeedybythissystem.惟平惟准近知近仁第四方物流解决方案|机密|2012年4月©CopyrightKINGDEECorporation2012JITsupplychainDispatchVelocity:配送速度Everyshophasitsowncourtandstaff.Whenashop’sorderfilled,thecargoaresenttotheloadingareadirectly.Inthisarea,thesecargopackedwithothershop’scargotogetherandputintothesamecarandconveytoeachdestinationinEurope.惟平惟准近知近仁第四方物流解决方案|机密|2012年4月©CopyrightKINGDEECorporation2012JITsupplychainDispatchVelocity:配送速度LaCoruna的配送中心Inditex总部双车道的高速公路…………工厂商店惟平惟准近知近仁第四方物流解决方案|机密|2012年4月©CopyrightKINGDEEC