黑龙江邮政速递业务发展战略研究

(工商管理硕士)黑龙江邮政速递业务发展战略研究STUDYONDEVELOPMENTSTRATEGYOFHEILONGJIANGEMS2006年9月国内图书分类号：国际图书分类号：工商管理硕士学位论文黑龙江邮政速递业务发展战略研究硕士研究生：刘升伟导师：于渤申请学位：工商管理硕士所在单位：黑龙江省邮政局答辩日期：2006年9月授予学位单位：哈尔滨工业大学ClassifiedIndex:U.D.C.:ADissertationfortheMasterDegreeofMBASTUDYONDEVELOPMENTSTRATEGYOFHEILONGJIANGEMSCandidate:LiuShengweiSupervisor:YuBoAcademicDegreeAppliedfor:MasterofBusinessAdministrationAffiliation:HeiLongJiangPostBureauDateofDefense:9,2006Degree-Offering-Institution:HarbinInstituteofTechnology哈尔滨工业大学工商管理硕士学位论文摘要黑龙江邮政速递的内外部环境发生了巨大的变化，黑龙江快递业市场格局从原来只有黑龙江邮政一家发展到外商独资、中外合资、国营、民营等多种经济成份并存，民航、铁路、公路等各种运输方式竞相参与的局面。2005年年底我国已允许外资占合资企业多数股份和全资拥有子公司从事国内快递服务，国外公司竞相转变在中国的经营战略。2005年7月20日，中国邮政体制改革方案在国务院常务会议上通过，黑龙江邮政速递将以企业身份参与市场竞争，黑龙江邮政速递面临着巨大的挑战。本篇论文主要研究邮政体制改革后，黑龙江邮政速递在市场竞争日益激烈的情况下所应当采用的发展战略。本文首先简要对论文涉及的五种力量模型理论、一般竞争性战略等理论进行了介绍。在理论分析的基础上，论文其次对黑龙江邮政速递的外部环境、行业结构进行了分析，明确指出了黑龙江邮政速递面临的机会和威胁，同时分析了黑龙江邮政速递主要竞争对手的经营情况和战略发展方向。第三章分析了黑龙江邮政速递业务的发展趋势，介绍了邮政体制改革情况，指出了黑龙江邮政速递主要的优势和劣势，同时对黑龙江邮政速递的价值链进行了分析，对黑龙江邮政速递核心竞争力进行了评价，指出其目前存在的不足。在上述论述的基础上，论文昀后对影响黑龙江邮政速递业务发展战略的内外部因素进行了评价，采用SWOT分析法对黑龙江邮政速递发展战略进行了分析和选择，并给出了实施措施。关键词邮政速递；邮政体制改革；发展战略-I-哈尔滨工业大学工商管理硕士学位论文AbstractTheenvironmentsofHeilongjiangEMSwerechangedhugely.ThemarketstructureofHeilongjiangexpresschangedfromthesituationtheHeilongjiangEMSwastheonlyparticipatortothevariouseconomiccomponentssuchassolelyforeign-owned,joint-ventured,state-ownedandprivateexistedandvarioustransportationsuchascivilaviation,railwayandhighwayparticipatedin.Attheendof2005,Chinagovernmentallowedtheenterprisewhichforeigncapitalsolelypursuesdomesticexpressservice;theforeigncompanychangedthemanagementstrategyinChina.20th,7,2005,theStateDepartmentpassedthesystemreformblueprintofChinaPost.HeilongjiangEMSparticipatesinthemarketcompetitionwithenterprisestatus.HeilongjiangEMSisconfrontingwithhugechallenge.ThepapermainlyintroducedthedevelopmentstrategyundermarketfuriouscompetitionafterPOSTsystemreformed.First,theauthorbrieflyintroducestheFiveForcesModelandthecompetitivestrategywhichthepaperrelatesto.SecondthepaperanalyzestheenvironmentandindustryframeofHeilongjiangEMS;itsetsforthclearlytheopportunityandthreatens,thenitanalyzesthemanagementformsandstrategyofthemaincompetitorofHeilongjiangEMS.ThirdthepaperanalyzesdevelopmenttrendofHeilongjiangEMS,introducesthepostsystemreform,setsforththeweaknessandstrengthofHeilongjiangEMS.AtthesametimethepaperanalyzesvaluechainofHeilongjiangEMS,thenvaluethecorecompetenceofHeilongjiangEMSandpointsouttheshortage.Finallybasedontheabove-mentioneddissertation,thepaperevaluatestheinsideandoutsidefactorswhichinfluencethedevelopmentstrategyofHeilongjiangEMS.ThepaperusesthetheoryandthemethodprovidedbySWOTrectanglegivesachoiceandanalysisaboutthedevelopmentstrategyofHeilongjiangEMSandputsforwardmeasure.Keywordspostexpress;systemreform;developmentstrategy-II-哈尔滨工业大学工商管理硕士学位论文目录摘要....................................................................................................................IAbstract...............................................................................................................II第1章绪论.......................................................................................................11.1问题的提出...............................................................................................11.2邮政速递业务相关概念...........................................................................21.2.1邮政速递业务...................................................................................21.2.2第四方物流.......................................................................................31.2.3卡哈拉项目.......................................................................................31.3国内外研究现状.......................................................................................41.3.1五种力量模型理论............................................................................41.3.2一般竞争性战略...............................................................................51.3.3价值链分析理论...............................................................................51.3.4核心竞争力理论...............................................................................61.3.5国内外邮政速递业务研究现状........................................................71.4本文研究的方法和内容...........................................................................81.4.1本文研究方法...................................................................................81.4.2本文研究的内容...............................................................................8第2章黑龙江邮政速递业务战略外部环境分析..........................................102.1外部环境分析.........................................................................................102.1.1政治法律环境.................................................................................102.1.2经济环境.........................................................................................112.1.3自然人口环境.................................................................................122.1.4技术环境...................................................................................