Disney 介绍

•1.History•2.Divisions•3.Animation•4.DisneyWorld•5.Americancultureinvasion?•6.ReflectionContentsHistoryFounders:WaltDisneyRoyDisneyFounded:October16,1923LosAngles12345Foundationstage(1937-1942)AdjustmentinWarII(1943-1949)Goldenage(1950-1966)Dormantexploration(1967-1988)theSecondgoldenage(1989-now)1.WaltDisneyStudio2.Entertainment3.Disney—ABCTelevisionGroup4.DisneyInteractiveMediaGroup5.DisneyInteractiveStudio6.Websites7.DisneyConsumerProducts8.WaltDisneyParks&ResortsDivisions在各个领域，迪士尼的旗下品牌均是该领域的佼佼者。DisneycomestothetopamongmanyfieldsAnimation•Classics迪士尼经典动画•LiveActionwithAnimation迪士尼真人动画•3DComputerAnimation迪士尼计算机动画•ClaymationAnimation迪士尼模型动画•MovietoonsAnimation迪士尼电影版卡通LiveActionwithAnimation迪士尼真人动画3DComputerAnimation迪士尼计算机动画ClaymationAnimation迪士尼模型动画《Recess:School'sOut》《下课后》MovietoonAnimation迪士尼电影版卡通DisneyWorld再多一天——迪士尼乐园里的24小时—在线播放—优酷网，视频高清在线观看=y1.2-1-102.3.19-2.1-1-1-18uOrlandoTokyoLosAnglesHongKongParisUSDisney•LosAngeles•July,17th,1955•ThefirstDisneylandthemeparkintheworld.•LosAngeles•July,17th,1955•ThefirstDisneylandthemeparkintheworld.USDisney•Open-mindedandcreative•Multi-culture•Faircompetition•AleadingatmosphereofDisneycartoons•……TokyoDisneylandResort•1982•ThelargestDisneyland•ThemostsuccessfulDisneylandallovertheworldTokyoDisneylandResort•Loyaltytotheunit•Peopleoriented,respectothers•Pursuecompetitionwhichisbasedonthecollectivity•Seekingforefficiency•Regardqualityaslife•Aspireafterlong-termprofitssuccessful!!EuroDisney•Atthebeginningof1992•The4thDisneyland•ThebiggestcultureandentertainmentcenterinEurope•Thewronglocationfortheintelligentsia•IncorrectsupposeabouttheEuropeanculturesuchas:TheEuropeansdon’thavebreakfast;Don’tprovidealcoholicdrinking;Lazyandselfishemployees;Differentattitudestowardstheholidayandthemepark;•ThelackofattractionEuroDisneyHongKongDisneylandResort•126squarekilometers•2005HongKongDisneylandResort•Concernofhumanity•Payattentiontothedetailsandbecreative•Takeadvantagesofthelocalenvironment•CombinationofChineseculture•ProvidespecialAsianfoodandjewelry•Localizationofemployeesandmanagement•PerformparticularHongKongprogramsadditionallyHongKongDisneylandResortProblems:•Limitedspacesandequipments•Underestimatethenumberofvisitors•Deficient-skilledemployees•Badqualityofservices•LowefficiencylongwaytogoDisneylandinShanghai•OnNovember4，2009，ShanghaiInformationofficeannounced：TheapplicationofShanghaiDisneylandprojecthasbeenapprovedbyrelatedapartmentFromthechartwecanlearnthatthe6thDisneyworldwillbeinShanghai.1、Theentireproject,fromtheinitialvariousrumorstotheconfirmationofdevelopmentandreformcommissionhasexperiencedalotoftwistsandturns.2、Generalsituation.•ScaleShanghaiDisneylandprojectwilluseJapaneseDisneylandasthemode.Thebudgetcostofitis24.48billionyuan.Theamusementsectionwillcoverabout8squarekilometers,withlargeradiationsupportingarea.Thefirststageoftheprojectwillcoveranareaof1.5squarekilometers.3、Expectedeffects•Thesurroundingrealestateappreciation•Givingimpetustolocaltourism•Thechainofrelatedindustriesvalueadded.Disneyissosplendid.Itaffectstheworld,ofcourseincludingChina.ThatDisneylandwillbeinShanghaiisthebestproof.TraditionalcultureofChinacombineswithwesternculture.TherearemanyoptimisticaspectsofShanghaiDisney:Hugemarket,highconsumingabilityandlargepopulation.DisneyhasconsiderableeffectonChinesepeopleoverthepastdecades.World-classDisneyisnotjustbybuilding,italsoneedsmoreprotectionandmanagement.Itrelaysonraisingpeople’sinnerqualityratherthanasingleDisneycompanycando.WearelookingforwardtotheprosperityofShanghaiandthedevelopmentofShanghaiDisney.Americancultureinvasion?Americanculturehasinvasionpeople’sbasiclifeandentertainmentgradually.Infact,thereareabout25,000themeparksinmainlandChina.大连发现王国珠海神秘岛、圆明新园、珍珠乐园深圳世界之窗、锦绣中华、中国民俗文化村、欢乐谷西安大唐芙蓉园广州长隆欢乐世界（及水上世界）常州中华恐龙园苏州苏州乐园重庆魔幻山主题乐园Forexample,thegoaltobuild“DiscoveryKingdom”ismakingorientalDisneyland.“迪士尼太远，去发现王国”Chinadoesnotlackcharacteranimation.XiYangyangandHuiTailangPopularEducationalNaïve?ControversialAsweallknow,cultureandrelatedindustriesaretheimportantpartsof“softpower”.Ithashugeandimportanteffecttopromotesocialprocessandstimulateeconomicgrowth.YEARVALUE(million)POSITIONINTHEWORLD199932,275Sixth200033,553Eighth200132,591Seventh200229,256Seventh200328,036Seventh200427,113Sixth200526,441Seventh200627,848Eighth200729,210Ninth200829,251NinthThevalueofDisney46,28811,5047,3482,415DisneyMediaNetworksWaltDisneyParksandResortsWaltDisneyStudioEntertainmentDisneyConsumerProductsDiagramThesalesofamusementparkticketisapartofrevenue,morerevenueisfromthesalesofitsculturalproducts.Happyvalley,thedomesticlarge-scalethemepark,itsderivatives(派生物)accountforlessthan10%ofthetotalincomeratio.ThecoreofDisneyInnovation创新Community团体StorytellingQualityOptimisticDecencyReflectionAmericamakesuseofcenturiesofhistoryandculturetoearnlargeofRMBandshowushowstrongtheyare.WhycannotChinauseitsowntime-honoredhistorytosurprisetheworld?Howtocreateaculturalbrand•Strengthentheoriginalanimationtobeworthwatching,andexpandtheaudiencef