四房地产行业现状分析及投资前景预测报告

凯博信咨询2011-2015年中国房地产行业现状分析及投资前景预测报告北京凯博信咨询版权所有1目录CONTENTS第一章2010-2011年全球房地产发展状况··················20第一节2010-2011年全球房地产发展分析··················20一、2010-2011年全球房产市场现状···················20二、2010-2011年全球房地产发展形势分析················22三、2010-2011年全球商业地产市场已趋稳定···············23四、2010-2011年全球商业地产成交值反弹················24第二节世界部分国家房地产发展分析····················24一、2010-2011年美国房地产市场发展分析················24二、2010-2011年法国房地产市场发展分析················26三、2010-2011年英国房地产市场发展分析················27四、2010-2011年日本房地产市场发展分析················28五、2010-2011年泰国房地产市场发展分析················28第二章2010-2011年我国房地产行业市场发展环境分析·············30第一节2010-2011年中国宏观经济环境分析·················30一、中国GDP分析···························30二、消费价格指数分析·························35三、城乡居民收入分析·························372011-2015年中国房地产行业现状分析及投资前景预测报告凯博信咨询2北京凯博信咨询版权所有四、社会消费品零售总额························38五、全社会固定资产投资分析······················40第二节2010-2011年中国房地产行业政策环境分析··············42一、房地产行业发展形势与政策法规分析·················42二、房地产行业发展的相关管理条例···················44三、土地供应结构调整方面的政策····················47四、别墅类房地产开发用地政策·····················49第三节2010-2011年中国房地产行业社会环境分析··············50一、人口环境分析···························50二、教育环境分析···························55三、文化环境分析···························56四、生态环境分析···························56第四节2010-2011年中国房地产行业技术环境分析··············58第三章2010-2011年我国房地产业市场运行回顾················60第一节2010-2011年我国房地产景气指数分析················60一、2010-2011年企业景气指数持续回升·················60二、2010-2011年“国房景气指数”分析·················65第二节2010-2011年我国房地产业供给情况分析···············66一、2010-2011年土地开发及购置面积··················66二、2010-2011年房地产投资完成额···················67凯博信咨询2011-2015年中国房地产行业现状分析及投资前景预测报告北京凯博信咨询版权所有3三、2010-2011年资金来源分析·····················68四、2010-2011年房屋施竣工面积····················69五、2010-2011年房地产业市场供给结构分析···············69第三节2010-2011年我国房地产业需求情况分析···············69一、房地产市场需求的不确定性·····················69二、商品房销售面积和销售额增长情况··················69三、全国房地产市场价格变动情况····················70第四节2010-2011年我国房地产企业发展情况分析··············70一、房地产上市公司总体状况······················70二、中国房地产企业销售业绩剖析及市场分析···············71三、房地产企业业绩分析························72第四章2010-2011年我国房地产业市场运行分析················73第一节2010-2011年我国房地产市场发展状况分析··············73一、全国楼市发展情况·························73二、全国重点城市居住用地供应量情况··················73第二节2010-2011年我国房地产发展形势分析················74一、我国房地产发展总体趋势分析····················74二、土地市场·····························76三、上市量······························77四、成交量······························772011-2015年中国房地产行业现状分析及投资前景预测报告凯博信咨询4北京凯博信咨询版权所有五、主要城市销供比··························77六、各主要城市可售量·························78七、融资·······························79第五章2010-2011年我国部分城市房地产市场现状分析·············81第一节2010-2011年上海房地产市场发展状况分析··············81一、上海市房地产基本情况·······················81二、上海房地产市场运行分析······················81三、上海房地产市场走势分析······················82第二节2010-2011年北京房地产市场发展状况分析··············83一、北京市房地产市场运行情况·····················83二、北京房地产市场走势预测······················85三、北京市主要购房人群的需求特征···················86第三节2010-2011年广东房地产市场发展状况分析··············87一、广东房地产市场分析回顾······················87一、广州商业地产租务活跃·······················91二、广东保障房建设规划························92三、广州市房地产市场运行情况·····················94第四节2010-2011年成都房地产市场发展状况分析··············94宏观政策分析·····························94二、成都土地市场分析·························95凯博信咨询2011-2015年中国房地产行业现状分析及投资前景预测报告北京凯博信咨询版权所有5三、成都商品房市场分析························98四、成都媒体监测分析·························110第五节2010-2011年其他地区房地产市场发展状况··············111一、浙江省房地产市场发展状况·····················111二、青海省房地产市场发展状况·····················111三、深圳市房地产市场发展状况·····················112四、重庆市房地产市场发展状况·····················112第六章2010-2011年中国房地产企业发展战略分析··············114第一节金融危机背景下我国房地产业发展的思考···············114一、我国房地产业发展需要考虑的几个问题················114二、美国金融危机对我国房地产业发展的启示···············117第二节企业应对房地产周期波动的四种经营策略···············118一、资本运作策略···························118二、土地储备策略···························118三、业务组合策略···························119四、区域互补策略···························120第三节新经济形势下房地产企业的战略选择·················120一、加快资金回笼，拓展融资渠道····················120二、适当放缓节奏，理性开发以待后市··················121三、向三四线城市扩张，寻找增长点···················1222011-2015年中国房地产行业现状分析及投资前景预测报告凯博信咨询6北京凯博信咨询版权所有四、更科学的管理，更人性化的营销···················122第四节新经济形势下房地产企业一般发展策略分析··············123一、产品策略·····························123二、价格策略·····························124三、促销策略·····························125四、渠道策略·····························126五、市场定位策略···························127第五节新经济形势下房地产企业土地储备战略选择··············129一、“以进为退”战略·························129二、“以退为进”战略·························130三、结论和建议····························131第六节新经济形势下房地产市场创新策略··················132一、土地市场的管理创新························132二、住房金融市场的产品创新······················132三、房地产税制改革创新························133四、房地产开发的技术变革与创新····················134五、房地产市场监管的组织创新·····················134第七章2010-2011年中国房地产营销策略分析················136第一节迎对危机——房地产市场营销价格策略················136第二节当前房地产营销策略分析······················139凯博信咨询2011-2015年中国房地产行业现状分析及投资前景预测报告北京凯博信咨询版权所有7一、房地产营销中的问题························139二、房地产营销策略··························141第三节房地产企业开展网络营销的策略选择·····