中国电力市场化竞争与对策研究

华中科技大学硕士学位论文中国电力市场化竞争与对策研究姓名：何涛申请学位级别：硕士专业：工商管理指导教师：刘英姿20061026AbstractTheelectricmarketofourcountryhasbeeninhair,fails,distributionverticalintegrationmonopolymanagementmodeallthetimeforalongtime.Withthetransitionoftheeconomicsystemofourcountry,inordertomeetthedevelopmentofmarketeconomy,inrecentyears,ourcountryhasalreadybeguntotryandadvancethereformofelectricsystem.Theoverallgoaloftheelectricsystemreformistoconstructthegovernmentandsupervisetheelectricmarketsystemofdivisionbetweenpoliticsandenterprises,fairplay,openinginorder,sounddevelopmentunder.Withthesetting-upoftheelectricmarket,theaggravationofmarket-basedcompetitionofelectricity,electricenterprisesfacethenewsituation,displayandcompetefortheincompatiblequestionwithelectricmarketizationtoo,ifenterpriseslackvigor,managementbenefitlow,inpoorservice,profitabilityisinsufficient,theelectricityisinformation-baseddevelopmentlagsbehindetc.relatively.Thistextanalysesandresearchesthecharacteristicsandlawsoftheelectricmarketthroughenumeratingthesituationofthedomesticandinternationalelectricmarket,relationbetweenthreeofcompany,electricwirenettingenterpriseandenduserthatespeciallygenerateelectricity,thusgivereadersaclearelectricmarketconcept.Astotheproblemthatelectricenterprisesexistinthecompetitiveenvironmentofelectricmarket,thethesishasbeendissecteddeeplytoo,combineelectricenterprise'sreality,hasputforwardcountermeasureonebyone,strengthenthemarketingstrategyofthemarket,findthemarketaccurately,improvebrands,pricestrategy,constructthebroad,unblockedmarketingnetwork.Exploitmarketactively,seekthenewpointofgrowthofprofit;Insistonthemanagementinnovation,strengthenserviceconsciousness.Setupandamplifytheexaminationmechanismoftheperformance,strengthenperformancemanagement,giveplaytotheroleofencouragementofthesystem;Launchthetechnologicalinnovationinamorecost-effectivemanner,advanceinformationconstruction,useinformationizationtobringalongthemodernizationofbusinessadministration.Keywords:Market-basedcompetitionofelectricityMarketingstrategyManagementinnovationElectricinformationization_____111.1231.2451.36722.1[3][3]()()[2002]58[2002]5200292-12-1IPP2.21990CBA10PowerPool1998312109341110“”()()(EMS)(TMR)——12(IPP)()()()131433.120708015[4]3.2[5]16“”[2]12173SWOT45“”“”18[6]653.33.3.1220V380V10kV19--3.3.220****2008955987243.3.3121[7]23“”12312223200422:0018:0060%2000.05233.3.4131PLC1242002329(FTTH)100M/SInternetNTTNTTNTTNTT231993ENERGIS20017“”2544.1“”[8][3][8]264.21“”“”2(KeyPerformanceIndicatorKPI)[9]3274()4.312328**20/1.11004-1(131)101112294-1KPI11022301/1/3/208518027536556010.430315100.51120/**1.13055.1209021“”31Internet“”325.2335.3“”“”34ERPEAM,95598353637[1]..[2],,..[3]..,2003[4]..,2004[5]..,1998[6]..,2002[7]Philip.Kotler.MarketingManagement.NJ:Prentice–Hall,2000[8],,..,2004[9]J,C..,2000[10]..,2000[11]..,2000[12]..,2003[13]..().2002[14]..().2001[15]..().2004[16]..,2005:36-38[17]..,2003[18]..,1989[19]..,200138[20]..,2003[21]..,2001[22]..,2003[23]..,2002[24]..,1994[25]..,2002[26]..,1997[27].——CIS.,2001[28]..,2002[29].CI.,2004[30]..,2005[31][]..,2006[32]..,2005(4):18-19[33]..,1992[34],..,2003[35]El-Ansary,A.I.&Stern,L.W,PowerMeasurementintheDistributionChannel.JournalofMarketingResearch,1972.9(1):40-48[36]Goldmann,H.M..Howtowincustomers.PanBooksLtd,1980[37]P.DavidSheppard.TheNewDirectMarketing.Irwin,1995[38]Whittington.R.Changeandomplementaritiesinthenewcompetitivelandscape.OrganizationScience,1999.10(15):570-590[39]Porter.CompetitiveStrategy.NewYorkFreePress,1980[40]CPCInternational.Performanceenhancementprocessforgreatperformance,1996[41]HaoMa.Anatomyofcompetitiveadvantage.ManagementDecision,1999[42]GaryDessler.HumanResourcemanagement.Peking:TsinghuaUniversityPress,2001[43]Ganesan,S.DeterminantsofLong-TermOrientationinBuyer-sellerRelationships.JournalofMarketing,1994.58(2):1-1939[44]Gomerz-Mejia,L.R.Balkin,D.B.Cardy.R.L.Managinghumanresources.NJ:PrenticeHall.1995[45]WarrenJ.Keegan.GlobalMarketingManagement(5thed)prentice-Hall,inc,1995[46]Kaplan,R.S,NortonD.P.Usingthebalancedscorecardasastrategicmanagementsystem.Harvardbusinessreview.1996:34-40[47]Heide,J.B.&George,J.DoNormsMatterinMarketingRelationshipsJournalofMarketing,1992.56(2):22-34[48]kotler,ArmstrongPrinciplesofMarketing(9thed).prentice-Hall,inc.2001[49]Goldmann,H.M.Howtowincustomers.PanBooksLtd,1980[50]PhilipKotlerMarketingManagement(10thed),prentice-Hall.inc.2000[51]Kaplan,R.S.&NortonD.P.Thebalancedscorecard–Measuresthatdriveperformance.Harvardbusinessreview.1992:60-65中国电力市场化竞争与对策研究作者：何涛学位授予单位：华中科技大学相似文献(10条)1.学位论文王会东承德市电力市场营销战略及策略研究2004随着中国市场经济体制的不断完善,社会财富的不断丰富,社会产品早已由卖方市场转变成了买方市场.在这种环境下,电力企业的改革也已进行了几个阶段,先是集资办电,然后是国家电力公司的成立、电力工业部的撤消,但是目前的电力企业经营模式已远不能适应时代发展的要求,电力企业的深入改革势在必行.传统的电力工业是由国家垄断,政府部门集中经营,垂直管理的行业.在传统体制下,销售环节一直排在企业管理的末端位置,谈不上市场营销的重要性.因为垄断意味着排斥竞争,没有竞争的企业,就谈不上市场营销.该文从研究电力市场机制入手,通过借鉴国内外电力市场改革的经验,在全面系统的分析中国电力市场特点的基础上,提出了适合中国电力市场发展的机制.只有建立这样的机制,才会有真正的电力营销活动.该文对电力营销的基本理论进行了阐述,比较了电力营销与其他产品营销方式及内容的不