Samsung公司英文介绍

LOGOSamsungElectronicsCo.Ltd.ContentsIntroductionStrategyMajorProducts1234e5SamsungElectronicsInChinaNewproductsProductstrategyIntroductionSamsungElectronicsisthelargestelectronicindustrycompanyinKorea.ItisfoundedinDaegu,NorthKoreain1938.ThefounderofSamsungElectronicsisLeeByung-chullandtheincumbentpresidentandCEOisChoiGee-sung.Inthelistoftheworld’s100mostfamoustrademarks,SamsungElectronicsistheonlyKoreantrademark.ItisthesymbolofnationalindustryinKorea.IntroductionAsanelectronicproductmanufacturingenterpriseinKorea,SamsungElectronicsisthelargestenterpriseinKoreaaswellasthelargestenterpriseofthesubsidiariesofSamsungGroup.SamsungElectronicsheadquarterisbasedinKorea.Thecompanyownsproductionandsalesofcorporatenetworkin65countriesoftheworldandhasabout157,000employees.SamsungElectronicsisalwaysintheleadingpositionoftheinternationalmarket.IntroductionSamsungElectronicsin2011From:’ssalesinthewholeworldhadreached117billiondollarswhileinChinathenumberhadreached31.7billiondollars.Itaccountsformorethan25%percentofitstotalsales.ThestaffnumberinChinaisabout10thousands.Samsung’sgoalinChinaistobecomearealChinesecompany.IntroductionSamsungElectronicsinChinaBrandValueandPotentialsBecauseofclosecontactwithcustomersandinnovation,Samsungisfullofvitalityandhaspromoteditsbrandvaluerapidly.SamsungElectronicsinChinaPeoplequeuetobuythenewproductSamsungElectronicsinChinaBrandvalueandpotentialsInteractionsbetweensamsungandcustomersisstorng.Onthereleaseofnewproducts,thefirstbuyerisawardedwithpresents.ThereleaseofGALAXYNOTEisareallyhit.Peopleareallowedtotrytousethenewproducts.SamsungElectronicsinChinaBrandvalueandpotentialsThefirstbuyerisawardedwithpresentsTryingtousethenewproductsonexhibitionSamsungElectronicsCo.Ltd.InProspectsandplansBesidesmobilephonesanddigitaldisplays,theproductofE-bookisanewSumsumitem.Theslogan“readtheworld,readthefuture”iswidelyadvertised.Inthedigitalage,aproductismorecharacterizedbyitsbrandapartfromitsquality.From1999,Sumsunghasbeenstickingtoitsbrandguidance“Wow,SimpleandInclusive”。MajorProductsMobilephoneDigitalproductsAppliance/ComputerMajorproductsMobilephoneSamsungmobilephonelooksfineworkmanship,handsomedye-in-thewood.Thisisanyothermobilephonecannotsurpass.MajorProductsDigitalproductsTheImagestabilizationsystem,alsoknownastheAnti-vibrationsystem(防抖系统),isthestandardofthesametradeoroccupation.Itissmall,thin,andconvenientforpeopletotakefortourism.MajorProductsAppliance/ComputerThebiggestadvantageisthattheindependentresearchanddevelopmentability.Ithasitsowncoretechnology,likeharddisk,memory,andmainboardareallwiththeirproducts.ProductStrategyProductupdatecycleisshort,samsungeveryyearhundredsofnewproductdevelopment,averageeverythreemonths,willbelaunchedindifferenttargetcustomerorientationofthenewproducts,thismakesthebrandofsamsungkeptexuberantvitality,andconsolidatingtheimageintheconsumers'mind.Inhigh-endcustomerstogivepriorityto,samsungmobilephonesinChinainhigh-endmarketasthegoal,USESthemarket-orientedpricing,price,qualityprestigepricingstrategypricing,etc.Thesametimetheproductslistedtypes,samsungmobilephonescurrentlyinmainlandChinamarketsalesoftheproductshave300manykinds.ProductsfromB-Shavedivided12productsseries.Theseriesisdividedfordifferentpeople.NewproductWhatkindofphonedoyouwant?VideoNewproductMainscreen：1280*720pixel;5.5inchOperatingSystem：AndroidOS4.1Camera：thesupportestpixel3264*1080Thickness：9.4mmNetworkModePhoneCPU：dualcoreprocessor1.6GNewproductPerfect5.5inchscreenNewproductFastlikelightingNewproductSpen=arealpenNewproductIdeaSketch:Translatewordintopicture.NewproductPhotoNote:recordtouchingmoment.NewproductEverymanufactureralwaysclaimthattheywillattractcustomersthroughexcellentfunction.Notallthemanufacturercanmakesense,butSamsungmakeadifferencethroughcreatingsomethinghasintelligentfunction,likespecialsizeandSpen.Newproduct￥Waitingforyou!