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18320076JournalofGuilinInstituteofTourismVol.18No.3Jun.,2007[]X(,300071)[],,,[];;[]F590.1[]A[]100826080(2007)0320338203,,,,,[1],,2070,,[2],,,,,,,,[2]:[2],,,,,,VI,BI,MI,[3],,:()(USP),,,,,,,,,[4]833X[]2006212222[](19782),,,20052080,,,4,,,,,,,,,(),,,:,,,,,,,,,,,,,,,,,()(umbrella),,,,,,,,,,,,(theOregonTourismCommission,OTC),,OTC,,OTC,7,,11234567(:[3]P116),4,1.,933,,,,,,,,,,,,2.,(tentoonerule),,,(reposition),,,,,3.(USP),USP,,,,,(multi-attributed),,,,4.,,3[5],,,,,,,,,:,,,:[1],.[J].,2001,21(4):496-499.[2]StanleyC.Plog.LeisureTravel:aMarketingHandbook[M].NewJersey:PearsonEducation,2004:124-126.[3]StevenPike.DestinationMarketingOrganizations[M].theNetherlands:ElsevierLtd.,2005:111-124.[4].:[J].,2001,16(2):57-59.[5].[J].,2006,20(1):47-52.SomeThoughtsonthePositionofTourismDestinationTANGJuan(BusinessSchoolofNankaiUniversity,Tianjin300071,China)Abstract:Theimagepositionofdestinationisoneofthefundamentalresearchesintourismdestinationimage.Startingfromtheanalysisofthecontentofdestinationimageposition,thisarticleclearsoutsomemisconceptioninthisarea.Asaconclusion,someconstructivesuggestionsareputforwardforabetterposition.Keywords:tourismdestination,misconception,position[:]043
本文标题:关于旅游目的地定位的若干思考
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