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MARKETING(R)EVOLUTION锐普PPT论坛转=Success锐普PPT论坛转=£$€锐普PPT论坛转•Personalisation•Country•MultipleLanguageSegmentsareusedtocreatehighlyrelevant,ROIproducingemailsTargeted&RelevantEmails锐普PPT论坛转•Mobileemail•SMS•Landingpages(web)•SocialForwardNowandtheFuture锐普PPT论坛转•IcelandairusedCoTweettocommunicatewithcustomersduringvolcaniceruption•Multi-Channelstrategyduringvolcaniccrisisincluded:•Comprehensive,frequentupdatesupdatesviaTwitter•NewslandingpagepublicisedthroughTwitter•Consciousdecisiontosendlessemailcommunication•RefrainfromutilisingothersocialnetworksAChangeofStrategy锐普PPT论坛转锐普PPT论坛转’tForgetto…Subscribers,Fans,&FollowersSeries
本文标题:社会化营销-欧美,Marketing人士参考
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